I analyzed more than 100 extremist manifestos: Misogyny was the common thread

Source: The Conversation – Global Perspectives – By Karmvir K. Padda, Researcher and PhD Candidate, Sociology, University of Waterloo

Two years have passed since a 24-year-old former student walked into a gender studies classroom at the University of Waterloo and stabbed the professor and two students.

The attack left the campus shaken and sparked national outrage. Many saw the attack as a shocking but isolated act of violence. But a close analysis of his 223-word manifesto reveals much more.

What emerges is a chilling picture of how deep-seated misogyny, disguised as grievance and moral outrage, can escalate ideological violence. Though short, the manifesto is saturated with anti-feminist, conspiratorial rhetoric.

As a researcher looking at digital extremism and gender-based violence, I’ve analyzed more than 100 manifestos written by people who carried out mass shootings, stabbings, vehicular attacks and other acts of ideologically, politically and religiously motivated violent extremism in Canada, the United States and beyond.

These attackers may not belong to formal terrorist organizations, but their writings reveal consistent ideological patterns. Among them, one stands out: misogyny.

Misogyny is the ‘gateway drug’

The Waterloo case is not unique. In fact, it mirrors a growing number of violent incidents where gender-based hate plays a central role. Reports by the Institute for Strategic Dialogue and Public Safety Canada show misogynist extremism is rising in Canada. It’s often entangled with white nationalism, anti-LGBTQ+ hate and anti-government sentiment.

According to political sociologist Yasmin Wong, misogyny now acts as a “gateway drug” to broader extremist ideologies. This is particularly true in digital spaces where hate and grievance are cultivated algorithmically.

In my analysis of manifestos collected from 1966 to 2025, gender identity-driven violence appeared in nearly 40 per cent of them. These violent beliefs were either the primary or a significant secondary motivation for the attack. This includes direct expressions of hatred toward women, trans and queer people and references to feminist or LGBTQ+ movements.

‘Salad bar’extremism

The Waterloo attacker did not explicitly identify as an “incel” (involuntary celibate), but the language in his manifesto closely echoes those found in incel and broader manosphere discourse. Feminism is portrayed as dangerous, gender studies as ideological indoctrination and universities as battlegrounds in a supposed culture war.

The Waterloo attacker destroyed a Pride flag during the attack, referred to the professor he targeted as a “Marxist,” and told police he hoped his actions would serve as a “wake-up call.”

At one point, he praised leaders like Hungarian Prime Minister Viktor Orbán and Canadian far-right politician Maxime Bernier as “based Chads.” “Based Chads” is a slang term used in online extremist communities to glorify or refer to dominant and assertive males.

Alongside anti-feminist messaging, the attacker’s writing echoes common far-right narratives: fear of “cultural Marxism,” disdain for liberal elites, and the belief that violence is necessary to awaken the public. He referenced prior mass attacks, including the 2011 Norway massacre and the 2019 Christchurch mosque shooting. These two incidents are frequently celebrated in far-right spaces.

These references place him within a transnational digital subculture where misogyny, white supremacy and ideological violence are valourized.

It reflects what researchers described as “salad bar extremism”: a mix-and-match worldview where misogyny is blended with white nationalism, anti-government sentiment and conspiratorial thinking to justify violence.

Manifestos rationalize violence

The authors of manifestos are frequently dismissed as “nutters” — demented or socially unstable people.

But the manifestos are valuable documents for understanding how ideology works. They show how people rationalize violence, where their ideas come from and how they see themselves as political entities. They also reveal the role of digital communities in shaping those beliefs.

Researchers can use them to map ideological ecosystems and identify patterns. These analyses can inform prevention strategies.

The Waterloo manifesto is no exception. It draws from a familiar ideological playbook — one that dehumanizes feminists, academics and LGBTQ+ people while portraying violence as both righteous and necessary.

These are not isolated ideas; they are symptoms of a wider digital ecosystem of online hate and ideological grooming.




Read more:
The stabbing attack at the University of Waterloo underscores the dangers of polarizing rhetoric about gender


Deliberate, ideologically motivated attacks

While a psychological assessment of the attacker raised questions about a psychotic break, there was no clinical diagnosis of psychosis. His actions — planning the attack, writing and posting a manifesto, selecting a specific target — were deliberate and ideologically motivated.

Yet the terrorism charge brought against him by federal prosecutors was ultimately dropped. The judge ruled his beliefs were “too scattered and disparate” to constitute a coherent ideology.

But his manifesto shared language and ideological frameworks recognizable across incel, anti-feminist and far-right communities. The idea that this doesn’t constitute “ideology” reflects how outdated our legal and policy frameworks have become.

Confronting ongoing danger

Two years on, we remember the victims of the Waterloo attack. We must also confront the larger danger the attack represents.

Misogyny is not just a cultural or emotional problem. Instead, it increasingly functions as an ideological gateway, connecting personal grievance with broader calls for violent extremism.

In this era of rising lone-actor violence, it is one of the most consistent and dangerous drivers of extremism.

If we continue to treat gender-based hate as peripheral or personal, we will keep misunderstanding the nature of violent radicalization in Canada. We must name this threat and take it seriously, because that’s the only way to prepare for what’s coming next.

The Conversation

Karmvir K. Padda receives research funding from the Social Sciences and Humanities Research Council

ref. I analyzed more than 100 extremist manifestos: Misogyny was the common thread – https://theconversation.com/i-analyzed-more-than-100-extremist-manifestos-misogyny-was-the-common-thread-259347

Canada needs a national AI literacy strategy to help students navigate AI

Source: The Conversation – Global Perspectives – By Mohammed Estaiteyeh, Assistant Professor of Digital Pedagogies and Technology Literacies, Faculty of Education, Brock University

AI literacy equips learners to understand and navigate the pervasive influence of AI in their daily lives. (Shutterstock)

With students’ use of artificial intelligence (AI) tools on the rise in Canada and globally, reports of cheating and unethical behaviors are making headlines.

One recent study indicates that 78 per cent of Canadian students have used generative AI to help with assignments or study tasks. In China, authorities have even shut down AI apps during nationwide exams to prevent cheating.

Students seem unprepared to navigate this new world and educators are unsure how to handle it. This is a problem Canada and other countries can’t afford to ignore.

The support structures and policies to guide students’ and educators’ responsible use of AI are often insufficient in Canadian schools. In a recent study, Canada ranked 44th in AI training and literacy out of 47 countries, and 28th among 30 advanced economies. Despite growing reliance on these technologies at homes and in the classrooms, Canada lacks a unified AI literacy strategy in K-12 education.

Without co-ordinated action, this gap threatens to widen existing inequalities and leave both learners and educators vulnerable. Canadian schools need a national AI literacy strategy that provides a framework for teaching students about AI tools and how to use them responsibly.

What is AI literacy?

AI literacy is defined as:

“An individual’s ability to clearly explain how AI technologies work and impact society, as well as to use them in an ethical and responsible manner and to effectively communicate and collaborate with them in any setting.”

Acknowledging its importance, scholars and international organizations have been developing AI literacy frameworks. UNESCO has developed AI competency frameworks for students and teachers, highlighting key capabilities they should acquire to navigate AI implications.

More recently, the Organisation for Economic Co-operation and Development and the European Commission released their joint draft AI Literacy Framework for primary and secondary education. This framework defines AI literacy as the technical knowledge, durable skills and future-ready attitudes required to thrive in a world influenced by AI.

The framework aims to empower learners to engage with, create with, manage and design AI, while critically evaluating its benefits, risks and ethical implications.

A young boy in a classroom using a laptop
AI-literate students are better able to develop an ethical and human-centred mindset as they learn to consider AI’s social and environmental impacts.
(Shutterstock)

Why does AI literacy matter?

AI literacy equips learners to understand and navigate the pervasive influence of AI in their daily lives. It fosters critical thinking skills to assess AI outputs for misinformation and bias.

AI literacy also enables students to make safe and informed decisions about when and how to use AI, preventing habits that compromise academic integrity. In addition, student knowledge of AI’s technical foundations demystifies AI, dispelling misconceptions that it is all-knowing, and highlights its capabilities and limitations.

Furthermore, AI-literate students are better able to develop an ethical and human-centred mindset as they learn to consider AI’s social and environmental impacts, including issues of transparency, accountability, privacy and the environmental cost of AI systems.

AI literacy prepares students to collaborate effectively and ethically with AI tools (for example, with writing) and helps them understand how to delegate only certain tasks to AI without cognitive offloading that may be detrimental at various developmental stages.

Finally, AI literacy aims to ensure inclusive access to AI learning environments for all students, regardless of background, status or ability.

Canadian and international landscape

In Canada, some provinces and school boards are moving ahead with AI integration, while others offer very little teacher training and resources to do so.

Some universities and community organizations are also taking the lead in building AI literacy by providing curricula, resources and training to teachers and students.

These scattered efforts, while appreciated, lead to AI learning opportunities that are often ad-hoc or extracurricular. Without national or province-wide requirements, many students — especially in marginalized communities and under-resourced schools — may graduate high school with no exposure to AI concepts at all, worsening the digital divide.

To put Canada’s situation in context, it is useful to compare with other countries that are implementing or proposing national AI education initiatives. As part of its National AI Strategy, Singapore launched a partnership to strengthen students’ AI literacy, building on earlier initiatives that focused on teacher training.

a teacher stands at the front of a class, students sit on desks using laptops
A meaningful AI literacy strategy must begin in the classroom with age-appropriate content.
(Shutterstock)

In China, the Ministry of Education issued systematic guidelines to promote AI education in primary and secondary schools. Similarly, the United Arab Emirates introduced AI classes into its curricula starting in the primary years.

More recently, the United States established an AI framework and a task force aimed at “building essential AI literacy from an early age to maintain a competitive edge in global technology development and prepare students for an AI-driven economy.”

Canada, in comparison to these examples, has strengths in its bottom-up innovation but lacks a guiding vision. Canada needs a co-ordinated strategy that leverages federal-provincial collaboration through a unifying framework, shared resources and a common baseline of AI knowledge that every Canadian student should acquire.

What should this strategy include?

A meaningful AI literacy strategy must begin in the classroom with age-appropriate content. Students can start with the technical foundations and advance to think critically about AI’s limitations, ethical issues and social implications.

It’s important that this content is woven across subjects and presented in ways that reflect the cultural and social contexts of learners.

Equally essential is supporting educators. Teachers need practical, research-informed professional development and teaching toolkits that equip them to guide students through both the opportunities and risks of AI.

To make these efforts sustainable and equitable, a national strategy must also include policy directions, regulations for the tech industry, community outreach programs and intentional opportunities for collaboration between various stakeholders (researchers, policymakers, school boards, teacher education programs and so on).

Whether you think AI is a good or bad thing, the fact is it’s here. This is not a call to incorporate AI tools in schools. It is a call to make Canadian students aware of its abilities and implications. Our kids need to learn about this technology and how to use it responsibly.

The Conversation

Mohammed Estaiteyeh does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

ref. Canada needs a national AI literacy strategy to help students navigate AI – https://theconversation.com/canada-needs-a-national-ai-literacy-strategy-to-help-students-navigate-ai-257513

Netflix drama ‘Secrets We Keep’ exposes the dangers of domestic migrant work

Source: The Conversation – Global Perspectives – By Reena Kukreja, Associate Professor, Global Development Studies, Queen’s University, Ontario

In Secrets We Keep, the hidden world of domestic work and abuse is exposed. Here Excel Busano who plays Angel, Cecilia’s au pair and Ruby’s best friend in Denmark speaks with her community on the phone. Tine Harden/Netflix

Secrets We Keep (Reservatet), a Danish suspense series on Netflix created by Ingeborg Topsøe, delves into the disappearance of a Filipina au pair from an elite suburb of Copenhagen — and delivers a sharp social commentary on racial and class entitlements.

Moving fluidly between English, Danish and Tagalog, the six-part drama is a nuanced indictment of the lack of moral accountability among the rich. On display are the prejudices and complicity of white women in enabling a culture of toxic masculinity that treats Filipina migrant women as sexualized and disposable commodities.

The story starts with a tearful Ruby Tan — a Filipina au pair who works for the affluent Rasmus (Lars Ranthe) and Katarina (Danica Curcic) — asking for some help with her employers from her neighbour, Cecilie (Marie Bach Hansen).

Cecilie is a successful non-profit manager and mother of two married to a high-profile lawyer. She employs Angel (Excel Busano), a Filipina au pair. Cecilie tells Ruby (Donna Levkovski) she cannot get involved.

The next day, Ruby vanishes without a trace.

The series is propelled by Cecilie’s guilt in refusing to help Ruby. She is shocked at her neighbours’ apparent lack of concern for Ruby’s disappearance.

Cecilie begins to sleuth for clues regarding Ruby’s disappearance and she eventually decides to assist Aicha (Sara Fanta Traore), a racialized policewoman assigned to find the missing au pair. Cecilie discovers a pregnancy kit by a trash bin where she had last seen Ruby. And she soon suspects Ruby’s employer, Rasmus, of raping her.

While the series lacks true suspense due to its predictable story arc peppered with clues about Ruby’s disappearance, it is amply compensated by a sharp critique on the moral decay of modern society, systemic racism and the complicity of women in upholding white masculine privilege.

Warped racist view of the world

Secrets We Keep lays bare the warped world view of rich, white privilege, racism and the sexual fetishism of Asian women.

At a dinner party one night, Rasmus and Katarina do not seem concerned about their missing au pair. Katarina labels Filipina au pairs as whores working in brothels. When discussing Ruby, Katarina says, “she probably ran off to do porn.”

In one uncomfortable scene, Rasmus taunts Cecilia’s husband, Mike (Simon Sears), about his sexual preferences. Mike responds by saying: “I don’t have ‘yellow fever.’” Cecilia sits silently beside Mike.

Katarina also calls Aicha (Sara Fanta Traore), the policewoman, “the little brown one.”

At a formal dinner, Rasmus tells Cecilia: “We stick together. We are from the same world, and we are loyal to each other.”

High rates of violence against women

The reduction of Ruby into a sexual object in the show reflects the high rates of sexual violence against Filipina au pairs in Scandinavia.

It led the Philippines to ban the participation of Scandinavian countries in its “informal labour” arrangement in 1998. Though the ban was lifted in 2010, Au Pair Network, an advocacy group, reveals that the program is still riddled with abuse.

The Nordic Paradox is a term used to describe how Scandinavian countries, including Denmark, rank the highest in the Gender Equality Index yet suffer from very high rates of violence against women and intimate partner violence in Europe.

At a recent gender studies conference in Stockholm, Ardis Ingvars, a sociologist at the University of Iceland who worked as an au pair for a year in the United States just after she turned 18, recalls her anxiety and apprehension as she moved to Boston.

She said:

“Au pairs hope to be lucky with the family turning out OK. What is difficult to take is the attitude of ‘ownership’ that the children and families display over the au pairs as an unquestioned entitlement.”

Ingvars said asymmetrical power relations embedded within the au pair system reinforce racial and class hierarchies.

This is reflected in Secrets We Keep. Midway during Aicha’s investigation, as she hits roadblock after roadblock, she cries out in frustration: “She’s a fucking nobody in their world.”

a woman on the phone walks behind a police tape
Aicha Petersen (Sara Fanta Traore) is the police investigator charged with finding Ruby in ‘Secrets We Keep’.
Netflix

Feminized labour exploitation

Economic globalization, neoliberal policies and an increased dependence on the remittance economy fuses with the care gap in the Global North to fuel the feminized care migration from the Global South, many of them Filipino women.

Au pairs are placed with host families who provide free board and meals in return for up to 30 hours a week of housework and child care as they learn the host language and customs. The au pairs are paid “pocket money” of Danish Kroner 5,000 per month (approx $1,000 Canadian) out of which they also pay local taxes.

One scene shows one of Cecilie’s work meetings. A junior staff member expresses surprise that Cecilie has an au pair, labelling it a relic of colonial era racial hierarchies.

Cecilie defends herself, and says the system survives because of the failure of men to keep up their domestic bargain and thus the need for women like her “to outsource care.”

She argues the Filipina au pairs “are dependable” and she is “a much better mother” because of Angel. But Cecilie doesn’t acknowledge her privilege — that to be with her children and have a career is predicated on the exploitative extraction of care from Global South women.

The female au pairs in Denmark must be between 18-29 years of age, childless, never married and at the end of two years, return home. Almost 50 to 75 per cent of au pairs in Denmark are Filipino women

Cecilie’s shock at finding out that Angel has a son whom she left behind in the Philippines is part of her denial. In the end, Cecilie is unable to confront her own complicity and decides to release Angel from their au pair arrangement.

“You know nothing about my world…You are very lucky,” cries Angel in anguish as Cecilie hands her the return ticket and an extra three months’ pay to demonstrate her magnanimity.

Secrets We Keep reveals the brutal reality for Global South au pairs as well as upper-class white women and their entitlements. It indicates that even though these white wealthy women may see mistreatment, they maintain their silence and participate in wilful gendered violence to hold onto that privilege, while maintaining a façade of compassion towards the disposable racial migrant other.

The Conversation

Reena Kukreja receives funding from SSHRC.

ref. Netflix drama ‘Secrets We Keep’ exposes the dangers of domestic migrant work – https://theconversation.com/netflix-drama-secrets-we-keep-exposes-the-dangers-of-domestic-migrant-work-258556

Why brands are embracing fantasy: The psychology behind escapist marketing in anxious times

Source: The Conversation – Global Perspectives – By Eugene Y. Chan, Associate Professor of Marketing, Toronto Metropolitan University

Why did Aritzia open a café inside its flagship store in Toronto? Why did Burberry pivot from fashion photography to cinematic ads that transport viewers into dreamlike sequences? And why is Simons, Canada’s remaining department store, incorporating art and interactive technologies into its retail spaces?

The answer lies in a trend known as escapist marketing. In an era marked by economic uncertainty, climate anxiety, geopolitical tensions and relentless digital fatigue, brands are turning to fantasy, storytelling and emotionally immersive design to sell products to consumers.

Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from reality, often through fantasy, nostalgia or idealized lifestyles. It taps into the desire for relief from stress or monotony by offering imaginative or aspirational narratives.

A video introducing ‘It’s Always Burberry Weather: London in Love,’ a series of seven films by Burberry inspired by British romantic comedies.

Escapist marketing has been gaining traction in Canada as consumers are drawn to brands that spark imagination and emotional engagement. According to a 2024 Retail Council of Canada report, Gen Z shoppers prefer brands that offer emotional connection, purpose and creativity.

The inaugural Great Canadian Brand Index, which one of us (Eugene Y. Chan) helped develop, found that brands perceived as adventurous, honest and imaginative scored highest in overall public favourability. These are precisely the qualities expressed through fantastical storytelling.

As marketing professors and researchers, we’ve been studying how and why this approach works, and we’ve found it’s grounded in psychology.

The rise of fantasy in branding

While brands have long used aspiration in their marketing, today’s strategies feel noticeably different. The focus has shifted from luxury and exclusivity to escapism itself, and it’s becoming increasingly visible across industries.

Consider Coca-Cola’s “Real Magic” campaign, for instance, which uses AI-generated imagery to create whimsical dreamscapes. Or Apple’s recent “Mother Nature” ad, which reframes a corporate report about the brand’s support of environmental and social issues as a high-concept film starring Octavia Spencer.

Apple’s ‘Mother Nature’ ad.

In London, Gucci’s “Gucci Cosmos” series invites visitors into a surreal world of time travel and design history.

These marketing campaigns are all designed to be emotional experiences for consumers. This means that the emotional reactions consumers have during interactions with a brand, product or service influence their attitudes, memories and future decision-making. These emotions deepen engagement and strengthen brand loyalty.

As consumers continue to feel burned out and overstimulated, fantasy in the form of escapism offers them mental relief. Research shows that immersive experiences — whether through entertainment, retail environments or brand storytelling — can distract from stressors and promote emotional recovery. By providing a temporary break from reality, fantasy-driven marketing taps into a deep psychological need for comfort and cognitive release.

Why it works: The psychology of escapism

To understand why escapist marketing is so effective, it helps to look at the psychology behind it.

One explanation comes from construal level theory, a framework that examines how psychological distance shapes thinking. When something feels far away in time, space or familiarity, we tend to think about it more abstractly.

Surreal or fantastical branding increases this distance, shifting consumers’ focus from immediate utility to emotional resonance, identity and imagination.

While escapist marketing is a broader strategy that aims to help consumers mentally disengage from reality, surreal or fantastical branding is one specific tactic that uses dreamlike, imaginative visuals and narratives to achieve that goal.

Not all escapist marketing is surreal, but surreal branding often serves as a powerful form of escapism by transporting consumers into an alternate world.

A video about the Gucci Cosmos exhibition celebrating over 100 years of the brand’s history.

Our research supports this. In one study, we explored how concave visual design — where ad elements curve inward — draws viewers into the imagery, increases feelings of immersion and enhances message recall and persuasion. This is likely why dreamlike campaigns often use fluid, expansive or distorted imagery.

Another factor is anthropomorphism: the tendency to assign human traits to objects or environments. In our studies on destination branding, we found that people are more emotionally connected to places or products that seem to come alive. These findings help explain why fantastical branding resonates so strongly with consumers, particularly in times of stress.

Escapism also pairs naturally with luxury branding, where emotional desire often outweighs functional need. In a recent study with our research colleagues, we found that luxury brands were evaluated more favourably when their positioning felt abstract or elevated. Fantasy enhances this effect, allowing consumers to feel both wealthier and transported.

Escapism isn’t a free pass

There’s a fine line between meaningful escapism and empty spectacle. If a brand’s fantasy narrative feels disconnected from its action, or appears to mask unethical practices, consumers are quick to notice.

Greenwashing, AI overuse or tone-deaf advertising can easily backfire on businesses.

When consumers perceive a brand as inauthentic — whether through misleading sustainability claims, excessive reliance on AI or insensitive messaging — it can erode trust, trigger public criticism and lead to brand avoidance.

Studies show that such missteps often result in reputational damage and decreased customer loyalty, particularly among values-driven or socially aware consumers

This is where the concept of radical honesty intersects with escapism. The most effective marketing campaigns today blend creativity with transparency. They tell imaginative stories while also acknowledging real-world issues like carbon emissions, labour practices and social justice issues.

Brands like Patagonia — and Peace Collective in Canada that’s working in conjunction with McDonalds — have managed to strike this balance by combining emotionally impactful ad campaigns with commitments to ethical and sustainable practices.

Consumers want experiences that resonate

In times of economic stress and cultural fatigue, Canadians are seeking experiences that resonate with them. When done thoughtfully and grounded in psychology and authenticity, escapist marketing can respond to consumers’ desire to feel something deeper, even via something as brief as a 30-second ad.

So next time you find yourself smiling at a surreal commercial or lingering in a carefully curated retail space, understand that small moment of wonder is a strategic choice, supported by research.

But while immersive storytelling may captivate audiences, consumers are becoming more discerning about what feels authentic. The future of escapist marketing may lie in the blending of digital and physical realities. Tools like augmented and virtual reality can allow brands to create even more immersive fantasies.

Imagine ordering coffee from an AI-generated character or in a branded metaverse cafe. While it may seem futuristic and fun, many consumers feel uneasy when brands rely too heavily on artificial interactions, fearing a loss of authenticity. This tension highlights the growing divide between technological novelty and the human connection consumers still crave.

As technology evolves, so, too, will consumer expectations of emotional, imaginative engagement. The next chapter in fantasy branding may not just offer us an escape, but could redefine how we experience commerce itself.

The Conversation

The authors do not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and have disclosed no relevant affiliations beyond their academic appointment.

ref. Why brands are embracing fantasy: The psychology behind escapist marketing in anxious times – https://theconversation.com/why-brands-are-embracing-fantasy-the-psychology-behind-escapist-marketing-in-anxious-times-259226

How Israeli and U.S. strikes against Iran were facilitated by the Russia-Ukraine war

Source: The Conversation – Global Perspectives – By James Horncastle, Assistant Professor and Edward and Emily McWhinney Professor in International Relations, Simon Fraser University

The American intervention in Iran is being touted as an outstanding success by President Donald Trump. At the very least, Trump’s decision to attack Iran facilitated a ceasefire as it created angst in Gulf states about being caught in the crossfire after Iran symbolically attacked an American air base, Al Udeid, in Qatar.

The long-term implications and viability of the ceasefire are open for debate.

If Iran preserved its nuclear stockpile of fissile material, it has more incentive to develop a nuclear weapon, despite the damage Israel and the United States did to its production facilities. This is especially true if the damage to facilities like Fordow was less than Trump is proclaiming.

Russian-Iranian relations

While the future of Iran’s nuclear weapons capacity remains unknown, what is clear is that the U.S. and Israel were able to strike at Iran in large part due to Russia’s ongoing war in Ukraine.

In the modern era, relations between Russia and Iran have frequently been tense. Russia and the Soviet Union’s interests in the region have provoked several conflicts, most notably during the 1940s when the Soviets encouraged the formation of the People’s Republic of Azerbaijan on Iranian soil.

The shah of Iran’s close relationship with the U.S. further discouraged a strong relationship between Moscow and Tehran.

The shah’s fall and the collapse of the Soviet Union, however, allowed for a working relationship to develop between Iran and Russia. They’re still rivals but nevertheless work together when it suits their best interests. Russian and Iranian co-operation on the Syrian civil war is an example.

Furthermore, both Iran and Russia have provided diplomatic support for each other. Russia’s insertion into the Iran nuclear deal framework in 2015 benefited both parties. It provided economic benefits to Russia, and it also allowed Iran to develop its nuclear ambitions.

When Russia invaded Ukraine in 2022, Iran was one of the few countries that didn’t oppose the move. It abstained from voting on a United Nations resolution in March 2022 condemning Russia’s aggression against Ukraine, which amounted to tacit support.

More importantly, Iran’s own success in evading oil sanctions helped Russia do the same, allowing the Russians to maintain their war effort in Ukraine.

The connections between Russia and Iran, however, goes beyond the political and economic.

Drones and other weapons

Iran has played a pivotal role in Russia’s war in Ukraine. One of Ukraine’s initial advantages was in drone technology, including the drone expertise of its allies. The Russian military, which had not fully embraced the implications of drone technology, was at a severe disadvantage.

Iran, however, had embraced the role of drones in warfare and both provided drones to Russia and helped the Russians develop their own domestic production.

Iran, at an arms disadvantage against Israel and the U.S., sought to use drones to offset this weakness. The Iranians, in fact, pioneered the use of drones, most notably the Shahed 131 and 136.




Read more:
How Russian and Iranian drone strikes further dehumanize warfare


Before Russia’s invasion of Ukraine, however, the flow of weapons between Russia and Iran was more one-sided. Since the collapse of the Soviet Union, Iran has been a vital market for Russian military technology. Russian leaders have viewed the sale of weapons to Iran as both a way of supporting the Russian economy and to counter American interests in the Middle East.

So what’s all this have to do with Ukraine?

Iran left open to bombardment

The most crucial weapon provided by Russia to Iran is arguably the S-300, an advanced surface-to-air missile systems.

Israel’s air dominance and its ability to overcome Iranian air defences in the past meant that the S-300 was a vital piece of technology for Iran. Israeli officials recognized the S-300’s importance to countering their operations when they, for several years, used political pressure to block S-300 sales to Iran.

In October 2024, Israel likely breached the software that operates the S-300, disabling the system’s radar. This breach allowed Israel to eliminate Iran’s S-300s, and left Iran vulnerable to Israeli and American air attacks.

Iran has been unable to acquire replacements for one simple reason: Russia needs the weapon systems in Ukraine. Ukraine has prioritized eliminating Russian air defences like the S-300.

The enduring Ukraine-Russia conflict has served as a bleeding ulcer for the Russian armaments industry. Russian military hardware has been destroyed at such a rate that it’s delayed Russia’s sale of weapons to key markets, including Iran and India.

The situation has caused Indian Prime Minister Narendra Modi to pivot away from Russian military technology — a key feature in Russian-Indian relations — for domestic arms backed by western technology.

Iran, meantime, has been left open to aerial bombardment by Israel and the U.S.

Although Iran reportedly possesses the even more advanced S-400, this hasn’t been confirmed and Iran has denied it.

Ukraine advances U.S. interests

Rightly or wrongly, the U.S. government identified bombing Iran alongside Israel as being in its national interest. But it’s unlikely American involvement would have been possible without Ukraine draining Russian resources.

The problem is that the current U.S. administration views the world and its events in an isolated manner. But in a globalized world, few events remain in isolation.

The U.S. government may argue that supporting Ukraine is not in American interests, but Ukraine’s ongoing fight against Russia is actually assisting Americans elsewhere — most notably, in Iran.

The Conversation

James Horncastle does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

ref. How Israeli and U.S. strikes against Iran were facilitated by the Russia-Ukraine war – https://theconversation.com/how-israeli-and-u-s-strikes-against-iran-were-facilitated-by-the-russia-ukraine-war-259845

From Scrooge to science: how dairy might disrupt your sleep and dreams

Source: The Conversation – UK – By Timothy Hearn, Senior Lecturer in Bioinformatics, Anglia Ruskin University

New Africa/Shutterstock

Ebenezer Scrooge tried to wave away the ghost of Jacob Marley by blaming the apparition on “an undigested bit of beef … a crumb of cheese”. Charles Dickens might have been writing fiction, but the idea that late-night dairy can warp dreams has now gained scientific support.

Researchers in Canada surveyed 1,082 university students about their eating habits, sleep patterns and dreams.  Remarkably, 40% reported that certain foods affected their sleep. Of that group, 20% blamed dairy – suggesting that Scrooge’s midnight cheese might have had more of an impact than he realised.

Just 5.5% believed food changed their dreams, but among those respondents dairy again loomed large, second only to sugary desserts as a perceived trigger for bizarre or disturbing dreams.

The researchers asked about everything from nightmare frequency to food allergies and intolerances. A clear pattern emerged: participants who reported lactose intolerance were significantly more likely to have frequent nightmares. And the link was strongest in people who also experienced bloating or cramps.


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Statistical modelling suggested the stomach distress partly explains the bad dreams. In other words, food that keeps the gut churning can also set the imagination spinning.

That gut–brain route makes physiological sense. Abdominal discomfort can jolt sleepers into lighter stages of sleep where vivid or negative dreams are most common. Inflammation and spikes in cortisol (a stress hormone) triggered by digestive upset may further shape the emotional tone of dreams, especially by amplifying anxiety or negativity.

Earlier work backs the idea. A 2015 survey of Canadian undergraduates found that nearly 18% linked what they ate to their dreams, with dairy the top suspect, while a 2022 online study of 436 dream enthusiasts reported that people who ate more sugary snacks remembered more nightmares.

The new study from Canada echoes a wider literature on diet and sleep. Diets rich in fibre, fruit and vegetables are associated with deeper, more refreshing sleep, whereas meals high in saturated fat and sugar predict lighter, more fragmented rest.

A man waking from a bad dream.
Stomach distress partly explains bad dreams.
Lysenko Andrii/Shutterstock

Eating late in the evening has been tied to poorer sleep quality and to an “evening chronotype” (that is, night owls), itself linked to nightmare frequency.

If future work confirms the cheese–nightmare connection, the implications could be practical. Nightmares affect about 4% of adults worldwide and are particularly common in post-traumatic stress disorder.

Drug treatments exist but carry side-effects. Adjusting the timing or composition of evening meals, or choosing low-lactose dairy options, would be a far cheaper, lower-risk intervention.

Gut-friendly diets such as the Mediterranean diet are already being explored for mood disorders; nightmares may be another frontier for nutritional psychiatry.

What the research can’t prove

That said, the new findings come with caveats. The sample was young, mostly healthy psychology students filling out online questionnaires. Food intake, lactose intolerance and nightmare frequency were all self-reported, so “recall biases” (inaccurate memory) or the power of suggestion could inflate the associations.

Only 59 participants believed food influenced their dreams, so small-number effects (unreliable results from too few data) are possible. And a survey can only reveal associations – it can’t prove that cheese causes bad dream.

Cheese keeps cropping up in nightmare stories, and people who struggle to digest dairy report the worst of it. Scientists still have to match meal diaries, gut clues and lab-monitored dreams to prove the link. In the meantime, try eating earlier or choosing low-lactose options. Your stomach – and your dreams – may calm down.

The Conversation

Timothy Hearn does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

ref. From Scrooge to science: how dairy might disrupt your sleep and dreams – https://theconversation.com/from-scrooge-to-science-how-dairy-might-disrupt-your-sleep-and-dreams-260328

Why the l-carnitine sport supplement is controversial

Source: The Conversation – UK – By Julia Haarhuis, PhD student – Food, Microbiomes and Health, Quadram Institute

Miljan Zivkovic/Shutterstock

Sport supplements are hard to get away from if you like to exercise regularly. Even if you’re not interested in them, there’s a good chance your gym will have posters extolling their virtues or your sporty friends will want to talk to you about them.

It can be hard to know what supplements to take as there is a lot of mixed information out there. L-carnitine is among the more controversial supplements. While there is evidence it supports muscle recovery and enhances exercise performance, research has also shown it can contribute to cardiovascular disease.

In a new study, my colleagues and I found it may be possible to counter the negative effects of l-cartinine by eating pomegranate with it.

First, it’s important to understand what l-carnitine is. Your body produces a small amount of l-carnitine naturally. This happens in the kidneys, liver and brain.

When l-carnitine was first identified in humans in 1952, it was thought to be a vitamin and it was referred to as vitamin BT. After years of research on this compound, l-carnitine is now considered a quasi-vitamin because for most people the human body can produce enough l-carnitine itself.


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L-carnitine can be bought as a dietary supplement, but the nutrient is also added to energy drinks and some protein powders by manufacturers to try and enhance the value of their products. Manufacturers normally clearly state it on the product if it contains l-carnitine – it’s not something a company will try to hide.

Some foods naturally contain l-carnitine, such as meat and in tiny amounts in dairy products. L-carnitine is not fed to livestock but it is present in muscle tissue. L-carnitine was first found in meat in 1905. It is for this reason that the name carnitine is derived from the Latin word carnis, meaning “of the flesh”.

Jar and scoop filled with powder against yellow background.
L-carnitine is sold in sport supplements.
9dream studio/Shutterstock

The harmful effects of l-carnitine supplements

It is not thought to be intrinsically harmful. Your gut microbes are to blame for the risks associated with l-carnitine.

Less than 20% of l-carnitine supplements can be taken in by the human body. The unabsorbed l-carnitine travels down the gastrointestinal tract and reaches the colon. The colon is home to trillions of microbes, including bacteria, viruses and fungi.

When the remaining 80% of the l-carnitine supplement arrives in the colon, the microbes start absorbing the nutrient and they use it to produce something else: trimethylamine (TMA). TMA is a compound the human body can efficiently absorb, and that is where the potentially harmful effects of l-carnitine supplements arise.

Once the body absorbs TMA, it goes to the liver via the blood stream. The liver converts TMA to trimethylamine N-oxide (TMAO). Research has shown that high levels of TMAO in the blood can contribute to cardiovascular disease.

For example, a research group at the Cleveland Clinic in the US gave human participants a nutrient similar to l-carnitine that is also converted into TMA by gut microbes. The researchers found that the nutrient caused an increased risk of thrombosis (blood clots) in their participants.

L-carnitine itself is a beneficial nutrient. When it is produced by our bodies, which happens in the kidneys, brain and liver, it’s not metabolised by the gut microbiota and isn’t converted to TMAO. Your body can absorb more l-carnitine from meat than from supplements, which makes it less harmful as that means less of it ends up in the colon.

Dietary intervention can reduce harmful effects

In my team’s lab at the Quadram Institute in Norwich, England, we simulated what happens when the l-carnitine supplement reaches the microbes in the colon. We fed a culture of gut microbes with l-carnitine and measured the TMA that the microbes produced.

Then, we fed a culture of gut microbes with l-carnitine together with a pomegranate extract, which is rich in polyphenols. Polyphenols are plant compounds with antioxidant, antimicrobial, and anti-inflammatory properties that may help keep you healthy and protect you against diseases.

The main polyphenols in pomegranate belong to a group called ellagitannins, a type of polyphenol that can reach the colon almost entirely intact, where they can interact with the gut microbiota. When we measured the TMA that the gut microbes produced in the second experiment, we saw much less TMA.

Our experiments in the lab show that a polyphenol-rich pomegranate extract can reduce microbial TMA production and eliminate the potentially harmful effects of l-carnitine supplements.

Our laboratory experiments showed that the pomegranate extract can reduce the production of TMA. Ellagitannins are also abundant in other fruits and nuts, such as raspberries and walnuts. So, if you take l-carnitine supplements, our research suggests that it may be a good idea to include ellagitannin-rich foods in your diet. Eating more fruits and nuts can be good for your health, so including these in your diet will probably be beneficial anyway.

Our group is now moving the science outside of the lab. We are testing in human participants how effective the pomegranate extract is at reducing TMAO production from l-carnitine supplements. This study will tell us whether taking an l-carnitine supplement along with a pomegranate extract may be better than taking the supplement on its own.

The Conversation

Julia Haarhuis works at the Quadram Institute and receives funding from the Wellcome Trust.

ref. Why the l-carnitine sport supplement is controversial – https://theconversation.com/why-the-l-carnitine-sport-supplement-is-controversial-219520

Most plant-friendly fungi are a mystery to scientists

Source: The Conversation – UK – By Katie Field, Professor in Plant-Soil Processes, University of Sheffield

Fly agaric mushrooms partner with trees. Magnus Binnerstam/Shutterstock

If you walk through a forest and look down, you might think you’re stepping on dead leaves, twigs and soil. In reality, you’re walking over a vast underground patchwork of fungal filaments, supporting life above ground.

These are mycorrhizal fungi, which form partnerships with the roots of nearly all plants. Found everywhere from tropical rainforests to boreal forests and farmland, these underground fungi sustain life above ground, often without us realising they’re even there.

A recent academic review argues that up to 83% of ectomycorrhizal (ECM) fungi species, which form partnerships with trees, may be unknown to science.

Mycorrhizal fungi grow around root tips and form webs between root cells or penetrate root cells, then make structures inside them. They scavenge nutrients such as phosphorus and nitrogen from the soil and, in return, receive carbon from their host plants.

Traces of these unidentified fungi are often found in soil DNA. The researchers surveyed global DNA databases to see how many DNA traces that seemed to belong to ECM fungi matched to a species. Only 17% could. Scientists call these “dark taxa” – organisms that have been detected, but not formally described, named or studied.

Many of these fungi produce large fruiting bodies such as mushrooms and are foundational to forest ecosystems.

One example is the fly agaric (Amanita muscaria) which produces the iconic red and white spotted toadstools often linked to folklore and can have a range of host trees. It typically associates with birch, pine and spruce, especially in colder climates, helping trees survive in nutrient-poor soils.

Porcini fungi, (for example Boletus edulis), produce delicious mushrooms prized for their rich, nutty flavor, are ECMs too. These fungi grow with pines, firs and oaks. And the chanterelle is highly sought-after by mushroom collectors and often found near oaks, beech and conifers.

Chanterelles thrive in undisturbed, healthy forests. Their presence often signals a well-functioning forest ecosystem. They have a fruity, apricot-like scent that may attract insects to help spread spores.

Yellow mushrooms grow on forest floor.
Chanterelle mushrooms are highly sought after.
Nitr/Shutterstock

The new report shows how little we know about the world beneath our feet. This ignorance has important implications. Entire landscapes are being reshaped by deforestation and agriculture.

But reforestation efforts are happening without fully understanding how these changes affect the fungal life that underpins these ecosystems. For example, in the Amazon, deforestation for farming continues at an alarming pace with 3,800 square miles (equivalent to 1.8 million football fields) of tropical rainforest destroyed for beef production in 2018-19 alone.

Meanwhile, well-meaning carbon offset schemes often involve planting trees of a single species, potentially severing ancient relationships between native trees and their fungal partners. This is because the mycorrhizal fungi in these area will have developed in partnership with the native plants for many years – and may not be compatible with the tree species being planted for these schemes.

Although not all trees have specific fungal partners, many ECM fungi will only form symbioses with certain trees. For example, species within the Suillus genus (which includes the sticky bun mushroom) are specific to certain species of pine.

Introducing non-native plantation species may inadvertently drive endemic fungi, including species not yet known to science, toward extinction. We may be growing forests that look green and vibrant, but are damaging the invisible systems that keep them alive.

The problem isn’t limited to ECM fungi. Entire guilds (species groups that exploit resources in a similar way) of mycorrhizal fungi, remain virtually unexplored.

These dark guilds are ecologically crucial, yet most of their members have never been named, cultured or studied.

Ericoid Mycorrhizal Fungi (ERM)

These fungi form symbioses with many ericaceous shrubs, including heather, cranberry and rhododendrons. They dominate in some of the world’s harshest landscapes, including the Arctic tundra, the boreal forest (also known as snow forest), bogs and mountains.

Research suggests ERM fungi not only help plants thrive in harsh environments but also drive some of the carbon accumulation in these environments, making them potentially part of an important carbon sink.

Despite their abundant coverage across some of the most carbon-rich soils on Earth, the ecology of ERM fungi remains somewhat mysterious. Only a small number have been formally identified. However, even the few known species suggest remarkable potential.

Their genomes contain vast repertoires of genes for breaking down organic matter. This is important because it suggests ERM fungi are not just symbionts living in close interaction with other species but also active decomposers, influencing both plant nutrition and soil carbon cycling. Their dual lifestyle may play a critical role in nutrient-poor ecosystems.

Mucoromycotina fine root endophytes (MFRE)

MFRE are another group of enigmatic fungi that form beneficial relationships with plants. Long mistaken for the arbuscular mycorrhizal (AM) fungi until distinguished in 2017, MFRE are also found across a range of ecosystems including farmland and nutrient-poor soils and often live alongside AM fungi.

MFRE appear to be important in helping plants access nitrogen from within the soil, while AM fungi are more associated with phosphorus uptake. Like ERM fungi, MFRE appear to also alternate between free-living and symbiotic lifestyles.

As researchers begin to uncover their roles, MFRE are emerging as important players in plant resilience and sustainable agriculture.

These fungi frequently appear in plant roots. They are characterised by darkly pigmented, segmented fungal filaments, or hyphae, but their role is highly context-dependent.

Some DSEs appear to enhance host stress tolerance or nutrient uptake. Others may act as latent pathogens, potentially harming the host plant. Most DSEs remain unnamed and poorly understood.

Time is running out

Many of the ecosystems connected to these dark guilds of fungi are among the most vulnerable on the planet. The Arctic and alpine regions which are strongholds for ERMs, DSEs and potentially MFREs, are warming at two to four times the global average.

Peatlands have been drained and converted for agriculture or development while heathlands are increasingly targeted for tree-planting initiatives meant to sequester carbon.

Planting fast-growing, non-native species in monocultures may improve short-term carbon metrics above ground, but it could come at the cost of soil health and belowground biodiversity. Many fungi are host-specific, co-evolving with native plants over millions of years.

Replacing those plants with non-native trees or allowing invasive plants to spread could lead to local extinctions of fungi we’ve never had the chance to study. Soil fungi also mediate processes from nutrient cycling to pathogen suppression to carbon sequestration.

We are changing landscapes faster than we can understand them and in doing so we may be unravelling critical ecological systems that took millennia to form.

The Conversation

Katie Field receives funding from the European Research Council, the Biotechnology and Biological Research Council and the Natural Environment Research Council.

Tom Parker receives funding from The Scottish Government’s Rural and Environment Science and Analytical Services Division and Natural Environment Research Council

ref. Most plant-friendly fungi are a mystery to scientists – https://theconversation.com/most-plant-friendly-fungi-are-a-mystery-to-scientists-259705

What makes a good football coach? The reality behind the myths

Source: The Conversation – UK – By Alan McKay, Senior Research Assistant for the Centre for Football Research in Wales, University of South Wales

With Women’s Euro 2025 underway, attention is turning not just to the players hoping for glory, but to the head coaches tasked with leading them.

These include England’s Sarina Wiegman, who guided the Netherlands to Euro victory in 2017 and repeated the feat with England in 2022; Spain’s Montse Tomé, the reigning world champions’ first female head coach; and Rhian Wilkinson, who is preparing Wales for their first ever appearance at a major tournament.

The pressure is immense, but what actually makes a good football coach? My colleagues and I recently conducted a study on behalf of the Uefa Academy to better understand this topic.

There are plenty of myths. That the best coaches eat, sleep and breathe football 24/7. That they’re “natural leaders” who inspire through sheer charisma. That success demands constant self-sacrifice. But when coaches try to live up to these ideas, it can leave them feeling burnt out – physically and emotionally exhausted, disconnected from their personal lives and questioning their ability.

In reality, effective coaching is about much more than tactics or motivation. It’s about performance, not just on the pitch, but in the way coaches manage themselves, their staff and their players. A good coach must balance their responsibilities with time for rest and recovery. They must communicate clearly, stay calm under pressure and create an environment where everyone knows their role.

Sarina Wiegman discusses the importance of creating positive environments.

Sarina Wiegman has described her approach in just these terms: “We try to turn every stone to get as best prepared as we can be before we go into the tournament… to perform under the highest pressure.”

But coaches don’t arrive at this mindset by accident. It’s developed through experience and, importantly, through structured education.

One important finding was that the most effective coaches have a strong sense of who they are – including their values, their communication style, and their strengths and limitations. These are things which affect the players and staff with whom they work.

Even top coaches need support

This type of self-awareness is often shaped through formal coach education programmes, where participants work closely with a mentor. These mentors can offer honest feedback, challenge assumptions and help coaches develop a philosophy they can share with their team.

That process is essential at every level, whether it’s grassroots football or the international stage. Coaches who understand themselves and who can use their education are better able to adapt their approach to the context they’re working in. They can build trust, foster unity and know when to step back.

Gareth Southgate, former England men’s head coach, is a fantastic example of this. He has spoken about the importance of supporting the person first and the player second. He has discussed the value of empathy and empowering players to make decisions on and off the pitch.

Through this process, Southgate helped players focus on the “joy of playing for their country” rather than simply achieving results. This may have helped to relieve some of the inevitable pressure and expectations placed on the England squad by the media, fans and English Football Association to win tournaments.

After qualifying, a good coach will continue to seek out their mentor for advice on both professional and personal issues they may be experiencing in their role. Emma Hayes, head coach of the US women’s team, has credited her own mentor with helping her fine tune her leadership style and build team cohesion. Her ability to create a safe, supportive environment was central to Team USA’s gold medal win at the 2024 Paris Olympics.

Hayes’ methods demonstrate that coaching is not a destination but a lifelong process. It requires constant learning, reflection and adaptation. The best coaches don’t just chase trophies. They aim to build something lasting – a culture of trust, a resilient team and a space where people can thrive.

As Euro 2025 continues, it’s worth keeping an eye, not just on the scorelines, but on the sidelines. The real mark of a good coach isn’t always found on the scoreboard. It’s found in how a team plays, how they talk about each other and whether they’re still smiling at the end.

The Conversation

Alan McKay received funding from the Union of European Football Associations (UEFA) to conduct the research mentioned in this article. Alan wishes to acknowledge Professor Brendan Cropley, who was instrumental in conducting this research.

ref. What makes a good football coach? The reality behind the myths – https://theconversation.com/what-makes-a-good-football-coach-the-reality-behind-the-myths-259947

A brief history of the slogan T-shirt

Source: The Conversation – UK – By Liv Auckland, Lecturer in Fashion Communication and Creative Direction and Curation for Fashion, Nottingham Trent University

You probably have a drawer full of T-shirts. They’re comfy, easy to style, cheap and ubiquitous. But the T-shirt is anything but basic. For 70 years, they’ve been worn as a tool for self-expression, rebellion and protest. And in 2025, the slogan T-shirt is as powerful as it has ever been.

Previously worn as an undergarment, the T-shirt became outerwear after the second world war. Snugly dressed on the bodies of physically fit young men, it came to signify heroism, youth and virility.

The T-shirt was adopted by sub-cultural groups such as bikers and custom car fanatics. And it was popularised by Hollywood stars, including Marlon Brando and James Dean. By the mid-1950s, it had become a symbol of rebellion and cool.


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From the 1960s onwards, slogan T-shirts gained momentum in America and Britain, and women began wearing them as the fashions became more casual. In the postmodern era, language became less about function and more about individualistic expression and exploration. This playful approach to words, combined with an emphasis on design and social commentary, made the T-shirt an ideal canvas for the championing of individual thought.

Anti-war messaging dominated slogans in the US during the Vietnam war and amid the increasing threat of nuclear war. Perhaps the most recognised slogan featured the artwork from John Lennon and Yoko Ono’s famous 1969 “War is Over” campaign, a T-shirt which is still being replicated today. Messages of peace on clothing, whether featuring words or symbols, have stayed in our collective wardrobe ever since, from high fashion to high street.

In the 1970s, the New York Times called T-shirts the “the medium of the message”, and the message itself was becoming ever more subversive. Slogan tees sought to provoke, whether through humour or controversy.

Punks were especially good at it. They constructed what subculture theorist Dick Hebdige called a “guttersnipe rhetoric” in his 1979 study Subculture: The Meaning of Style. Designers Vivienne Westwood and Malcolm McLaren paved the way for a DIY approach where slogans were often scrawled, expressive and upended social codes.

The slogan shirt in the fight for LGBTQ+ rights

Manufacturing and printing advancements in the postmodern era also meant that more designs could be printed en masse – a development used by the LGBTQ+ community and its allies.

Some of the most memorable slogan T-shirts in history were created in response to the Aids epidemic in the 1980s. The most poignant simply read “Silence = Death”. Originally a poster, the design was printed on T-shirts by the Aids Coalition to Unleash Power (known as “Act Up”) for protesters to wear.

Those affected by Aids were demonised and largely ignored, so the queer community was reliant on activism to incite action from government and their fellow citizens.

In After Silence: A History of Aids through Its Images (2018), author Avram Finkelstein describes the grassroots activism of the time as an “act of call and response, a request for participation” for the lives at stake. In a pre-internet world, T-shirts provided a platform to make the fight visible.

The 80s also saw slogan T-shirts enter pop cultural spaces as well as political ones, most notably with designs from Katharine Hamnett. Known for their oversized fit, their politically charged messages adorned the torsos of celebrities including George Michael and Debbie Harry. In 1984, Hamnett made fashion history when she met then-prime minister Margaret Thatcher while wearing a T-shirt emblazoned with “58% Don’t Want Pershing”, referencing her anti-nuclear sentiment.

That same year, Hamnett’s “Choose Life” design gained icon status when it was worn in a music video by Wham!. Originally a reference to the central teachings of Buddhism, “Choose Life” took on complex meaning when read in the context of the Aids epidemic, Thatcherism and economic instability.

The Choose Life shirt featured in Wham!‘s video for Wake Me Up Before You Go-Go.

The slogan was later used in the opening monologue of the cult film Trainspotting (1996), which is set in an impoverished and drug-fuelled Edinburgh. The design has been reworked countless times, including by Hamnett herself for the refugee charity Choose Love.

In author Stephanie Talbot’s 2013 book Slogan T-shirts: Cult and Culture, she explains that slogan tees can move through time to achieve iconic status. While the Choose Life tee has transcended time and generations, it also shows how the intended message of a slogan can change depending on the wearer and the observer, and the environment within which it’s worn.

Today, to Hamnett’s consternation, Choose Life has been co-opted by pro-life campaigners, not only taking on a different meaning but flipping across the political spectrum.

Who gets to wear a slogan shirt?

When we wear a slogan T-shirt, we are transferring our internal self to an external, public self, creating an extension of ourselves that invites others to perceive us. This creates opportunities for conflict as well as connection and community, putting our bodies (particularly those that are marginalised) at risk.

In 2023 for example, numerous peaceful protesters were arrested for wearing Just Stop Oil T-shirts, highlighting how unsafe – and potentially unlawful – it can be to wear a slogan T-shirt.

Actor Pedro Pascal wears the 'Protect the Dolls' shirt with a brown coat.
Actor Pedro Pascal wears the ‘Protect the Dolls’ shirt by Connor Ives.
Fred Duval/Shutterstock

However, the LGBTQ+ community is continuing to seize the power of the slogan T-shirt – not in spite of law changes, but because of them.

Designer Connor Ives closed his 2025 London Fashion Week show wearing a T-shirt that read “Protect the Dolls”, during a time of increasing politicisation of trans lives and gender healthcare. The term “dolls” is one of endearment in queer spaces that refers to those who identify as feminine, including trans women.

After receiving a “groundswell” of support, the T-shirt went into production to raise money for American charity Trans Lifeline. Numerous celebrities have since worn the design, including actor Pedro Pascal and musician Troye Sivan, to show their support in the face of multiple law changes.

In a world that increasingly feels like it’s in turmoil, for many, the humble T-shirt still feels like a space where we can express how we truly feel.

This article features references to books that have been included for editorial reasons, and may contain links to bookshop.org. If you click on one of the links and go on to buy something from bookshop.org The Conversation UK may earn a commission.

The Conversation

Liv Auckland does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

ref. A brief history of the slogan T-shirt – https://theconversation.com/a-brief-history-of-the-slogan-t-shirt-258766