Category: Analysis

Source: The Conversation – USA (2) – By Patrick Abouchalache, Lecturer in Strategy and Innovation, Boston University

As the Class of 2025 graduates into an uncertain and fast-changing working world, they face a crucial question: What does it mean to be successful?

Is it better to take a job that pays more, or one that’s more prestigious? Should you prioritize advancement, relationship building, community impact or even the opportunity to live somewhere new? Sorting through these questions can feel overwhelming.

I am a business school professor who spends a lot of time mentoring students and alumni in Generation Z – those born between 1997 and 2012. As part of this effort, I’ve surveyed about 300 former undergraduate students and spoken at length with about 50 of them.

Through these conversations, I’ve watched them wrestle with the classic conflicts of young adulthood – such as having to balance external rewards like money against internal motivations like wanting to be of service.

I recently revisited their stories and reflections, and I compiled the most enduring insights to offer to the next generation of graduates.

Here’s their collective advice to the Class of 2025:

1. Define what matters most to you

Success starts with self-reflection. It means setting aside society’s noise and defining your own values.

When people are driven by internal rewards like curiosity, purpose or pleasure in an activity itself – rather than outside benefits such as money – psychologists say they have “intrinsic motivation.”

Research shows that people driven by intrinsic motivation tend to display higher levels of performance, persistence and satisfaction. Harvard Business School professor Teresa Amabile’s componential theory further suggests that creativity flourishes when people’s skills align with their strongest intrinsic interests.

The alternative is to “get caught up in society’s expectations of success,” as one consulting alum put it. She described struggling to choose between a job offer at a Fortune 500 company or one at a lesser-known independent firm. In the end, she chose to go with the smaller business. It was, she stressed, “the right choice for me.” This is crucial advice: Make yourself proud, not others.

One related principle I share with students is the “Tell your story” rule. If a job doesn’t allow you to tell your story – in other words, if it doesn’t mirror your vision, values, talents and goals – keep looking for a new role.

2. Strive for balance, not burnout

A fulfilling life includes time for relationships, health and rest. While many young professionals feel endless pressure to hustle, the most fulfilled alumni I spoke with learned to take steps to protect their personal well-being.

For example, a banking alum told me that business once dominated his thoughts “24/7.” He continued, “I’m happier now that I make more time for a social life and paying attention to all my relationships – professional, personal, community, and let’s not forget myself.”

And remember that balance and motivations can change throughout your life. As one alum explained: “Your goals change and therefore your definition of success changes. I think some of the most successful people are always adapting what success means to them – chasing success even if they are already successful.”

3. Be kind, serve others and maximize your ‘happy circle’

“Some people believe to have a positive change in the world you must be a CEO or have a ton of money,” another alum told me. “But spreading happiness or joy can happen at any moment, has no cost, and the results are priceless.”

Many alumni told me that success isn’t just a matter of personal achievement – it’s about giving back to society. That could be through acts of kindness, creativity, innovation, or other ways of improving people’s lives. A retail alum shared advice from her father: “When your circle is happy, you are going to be happy,” she said. “It’s sort of an upward spiral.”

Your “happy circle” doesn’t need to consist of people you know. An alum who went into the pharmaceutical industry said his work’s true reward was measured in “tens of thousands if not millions of people” in better health thanks to his efforts.

In fact, your happy circle doesn’t even need to be exclusively human. An alum who works in ranching said he valued the well-being of animals – and their riders – more than money or praise.

4. Be a good long-term steward of your values

Success isn’t just about today – it’s what you stand for.

Several alumni spoke passionately about stewardship: the act of preserving and passing on values, relationships and traditions. This mindset extended beyond family to employees, customers and communities. As one alum who majored in economics put it, success is “leaving a mark on the world and creating a legacy that extends beyond one’s quest for monetary gain.”

One alum defined success as creating happiness and stability not just for herself, but for her loved ones. Another, who works in hospitality, said he had a duty to further his employees’ ambitions and help them grow and develop – creating a legacy that will outlast any title or paycheck.

In an analysis by the organizational consulting firm Korn Ferry, Gen Z employees were found to be more prone to burnout when their employers lacked clear values. These findings reinforce what my students already know: Alignment between your values and your work is key to success.

Final words for the Class of 2025

To the latest crop of grads, I offer this advice: Wherever life takes you next — a family business or corporate office, Wall Street or Silicon Valley, or somewhere you can’t even imagine now — remember that your career will be long and full of ups and downs.

You’ll make tough choices. You’ll face pressures. But if you stay grounded, invest in your well-being, celebrate your happy circle and honor your values, you’ll look back one day and see not just a job well done, but a life well lived.

Bon voyage!

Patrick Abouchalache does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

– ref. I’m a business professor who asked dozens of former students how they define success. Here are their lessons for today’s grads – https://theconversation.com/im-a-business-professor-who-asked-dozens-of-former-students-how-they-define-success-here-are-their-lessons-for-todays-grads-256189

Source: The Conversation – USA (2) – By Jonathan B. Santo, Professor of Psychology, University of Nebraska Omaha

Curious Kids is a series for children of all ages. If you have a question you’d like an expert to answer, send it to CuriousKidsUS@theconversation.com.

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When does a kid become an adult? – Avery, age 8, Los Angeles

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Not everyone grows up at the same pace, even though U.S. law holds that you reach adulthood when you turn 18. This is the age where you are treated like an adult in terms of criminal responsibility. However, states differ on the “civil age of majority,” which means that you don’t necessarily get all the rights and privileges reserved for grown-ups at that point.

For example, U.S. citizens may vote or get a tattoo without their parents’ consent when they’re 18, but they can’t legally buy or consume alcohol until their 21st birthday. Young Americans are subject to extra restrictions and fees if they want to rent a car before they’re 25 – even if they got a driver’s license when they turned 16 and have been earning a living for years.

Even physical signs of maturity don’t provide an easy answer to this question. Puberty brings about physical changes associated with adulthood like facial hair or breast development. It also marks the onset of sexual maturity – being able to have children.

Those changes don’t happen at the same time for everyone.

For example, girls typically start going through puberty and beginning to look like adults at an earlier age than boys. Some people don’t look like grown-ups until they’re well into their 20s.

In my view, as a professor of developmental psychology, what really matters in terms of becoming an adult is how people feel and behave, and the responsibilities they handle.

Age at milestones may vary

Because everybody is unique, there’s no standard timeline for growing up. Some people learn how to control their emotions, develop the judgment to make good decisions and manage to earn enough to support themselves by the age of 18.

Others take longer.

Coming of age also varies due to cultural differences. In some families, it’s expected that you’ll remain financially dependent on your parents until your mid-20s as you get a college education or job training.

Even within one family, your personality, experiences, career path and specific circumstances can influence how soon you’d be expected to shoulder adult responsibilities.

Some young people technically enter adulthood before they turn 18 through a process called “emancipation” – a legal status indicating that a young person is responsible for their own financial affairs and medical obligations.

Economic independence is hard to attain for young teens, however, because child labor is restricted and regulated in the U.S. by federal law, with states setting some of these rules. States also determine how old you have to be to get married. In most states, that’s 18 years old. But some states allow marriage at any age.

Differentiating between kids and adults

Understanding the differences between how children and adults think can help explain when a kid becomes an adult.

For example, children tend to think concretely and may struggle more than adults with abstract concepts like justice or hypothetical scenarios.

Kids and teens also have shorter attention spans than adults and are more easily distracted, whereas adults are generally better at filtering out distractions.

What’s more, children, especially little ones, tend to have more trouble controlling their emotions. They’re more prone to crying or screaming when they are frustrated or upset than adults.

One reason why being fully grown up by the time you turn 18 or even 21 might not be possible is because of our brains. The prefrontal cortex, which is a part of the brain that plays a crucial role in planning and weighing risks, doesn’t fully develop in most people before their 25th birthday.

Making choices that have lifelong consequences

The delay in the brain’s maturity can make it hard for young adults to fully consider the real-world consequences of their actions and choices. This mismatch may explain why adolescents and people in their early 20s often engage in risky or even reckless behavior – such as driving too fast, not wearing a seatbelt, using dangerous drugs, binge drinking or stealing things.

Despite the medical evidence about the late maturation of the brain, the law doesn’t provide any leeway for whether someone has truly matured if they’re accused of a breaking the law. Once they’re 18 years old, Americans can be tried legally as adults for serious crimes, including murder.

These still-developing parts of the brain also help explain why children are more susceptible to peer pressure. For instance, adolescents are more prone to confess to crimes they didn’t commit under police interrogation, partly because they can’t properly weigh the long-term consequences of their decisions.

However, there are benefits to adolescents’ having a higher tolerance to risks and risk-taking. This can help explain why many young people are motivated to engage in protests regarding climate change and other causes.

Feeling like a real adult

In North America, some young people who by many standards are adults – in that they are over 20 years old, own a car and have a job – may not feel like they’re grown-ups regardless of what the law has to say about it. The psychologist Jeffrey Arnett coined the term “emerging adults” to describe Americans who are 21-25 years old but don’t yet feel like they’re grown-ups.

When someone becomes an adult, regardless of what the law says, really depends on the person.

There are 25-year-olds with full-time jobs and their own children who may still not feel like adults and still rely on their parents for a lot of things grown-ups typically handle. There are 17-year-olds who make all of their own doctor’s appointments, take care of their younger siblings or grandparents, and do all the grocery shopping, meal planning and laundry for their household. They probably see themselves as adults.

Growing up is about gaining experiences, making mistakes and learning from them, while also taking responsibility for your own actions. As there’s no single definition of adulthood, everyone has to decide for themselves whether or not they’ve turned into a grown-up yet.

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Hello, curious kids! Do you have a question you’d like an expert to answer? Ask an adult to send your question to CuriousKidsUS@theconversation.com. Please tell us your name, age and the city where you live.

And since curiosity has no age limit – adults, let us know what you’re wondering, too. We won’t be able to answer every question, but we will do our best.

Jonathan B. Santo does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

– ref. When does a kid become an adult? – https://theconversation.com/when-does-a-kid-become-an-adult-246287

Source: The Conversation – USA (2) – By Christopher P. Scheitle, Associate Professor of Sociology, West Virginia University

Graduate students interested in an academic career after graduation day have often been told they need to be open to moving somewhere they may not want to live. This advice is because of how hard it is to get a tenure-track professor position.

These days, this advice may be less relevant as graduate students are increasingly pursuing and ending up in careers outside of academia.

Where graduate students want to settle post-graduation has potential consequences for communities and states across the country that depend more and more on a steady stream of skilled workers to power their economies. Locations seen as undesirable may struggle to attract and retain the next generation of scientists, engineers, professors and other professions filled by today’s graduate students.

We are sociologists who are examining some of the factors that influence graduate students’ educational and career paths as part of a research project supported by the National Science Foundation. In March 2025 we distributed a survey to a sample of U.S.-based graduate students in five natural and social science disciplines: physics, chemistry, biology, psychology and sociology.

As part of our survey, we asked students to identify states they would prefer to live in and places where they would be unwilling to go. To some extent, our findings match some past anecdotes and evidence about the varying number of applications received for academic positions across different states or regions.

But little data has directly assessed students’ preferences, and our survey also provides some evidence that some states’ policies are having a negative impact on their ability to attract highly educated people.

Most preferred, most unwilling

For our study, we built our sample from the top 60 graduate programs for each of the five disciplines based on rankings from U.S. News and World Report. We received responses from nearly 2,000 students. Almost all of these students – 98%, specifically – are pursuing Ph.D.s in their respective fields.

As part of our survey, we asked students to identify locations where they would “prefer” to live and also those where they would be “unwilling” to live after finishing their graduate program. For each of these questions, we presented students with a list of all states along with the option of “outside of the United States.”

Just looking at the overall percentages, California tops the list of preferred places, with 49% of all survey-takers stating a preference to live there, followed by New York at 45% and Massachusetts with 41%.

On the other hand, Alabama was selected most often as a state students said they’d be unwilling to move to, with 58% declaring they wouldn’t want to live there. This was followed by Mississippi and Arkansas, both with just above 50% saying they’d be unwilling to move to either state.

Clusters of preference

While the two lists in many respects appear like inversions of one another, there are some exceptions to that. Looking beyond the overall percentages for each survey question, we used statistical analysis to identify underlying groups or clusters of states that are more similar to each other across both the “prefer” and “unwilling” questions.

One cluster, represented by California, New York and Massachusetts, is characterized by a very high level of preference and a low level of unwillingness. About 35% to 50% of students expressed a preference for living in these places, while only 5% to 10% said they would be unwilling to live in them. The response of “outside of the United States” is also in this category, which is noteworthy given recent concerns about the current generation of Ph.D. students looking to leave the country and efforts by other nations to recruit them.

A second cluster represents states where the preference levels are a bit lower, 20% to 30%, and the unwillingness levels are a bit higher, 7% to 15%. Still, these are states for which graduate students hold generally favorable opinions about living in after finishing their programs. This cluster includes states such as Colorado, Illinois, Pennsylvania, Maryland and New Jersey.

A third group of states represents locations for which the rate of preference is similar to the rate of unwillingness, in the range of 10% to 20%. This cluster includes states such as Minnesota, Delaware and Virginia.

The fourth and fifth clusters consist of states where the rate of unwillingness exceeds the rate of preference, with the size of the gap distinguishing the two clusters. In the fourth cluster, at least some students – 5% to 10% – express a preference for living in them, while around 30% to 40% say they are unwilling to live in them. This cluster includes Florida, Montana, South Carolina and Utah.

Almost no students express a preference for living in the states contained in the fifth cluster, while the highest percentages – 40% to 60% – express an unwillingness to live in them. This cluster includes Alabama, Kansas, Oklahoma and South Dakota.

Signs of current politics

Many factors influence our preferences for where we want to live, including family, weather and how urban, rural or suburban it is. The politics of a community can also influence our perceptions of a place’s desirability.

Indeed, political factors may be of particular concern to graduate students. In recent years, some states have taken a more hostile stance toward specific academic disciplines, institutions of higher education in general, or professions that are of interest to graduate students. While states such as Florida and Texas have been leading such efforts, many others have followed.

Interestingly, our statistical grouping of states finds that students’ unwillingness to live in states such as Texas, Florida, Georgia and Ohio is higher than we would expect given those states’ corresponding preference levels. For example, about 10% of students selected Texas as a place they would prefer to live in after graduation. Looking at other states with similar preference levels, we would expect about 10% to 20% of students to say they are unwilling to live in Texas. Instead, this percentage is actually 37%. Similarly, 5% of students say they would prefer to live in Florida. Other states with this preference rate have an unwillingness rate of around 35%, but Florida’s is 45%.

Although our data does not tell us for sure, these gaps could be a function of these states’ own policies or alignment with federal policies seen as hostile to graduate students and their future employers.

These findings suggest that communities and employers in some states might continue to face particularly steep hurdles in recruiting graduate students for employment once they finish their degrees.

Christopher P. Scheitle receives funding from the National Science Foundation and the John Templeton Foundation. This article is based on a study supported by the National Science Foundation (Award #2344563).

Katie Corcoran receives funding from the National Science Foundation, the John Templeton Foundation, and the Patient-Centered Outcomes Research Institute.

Taylor Remsburg receives funding from the National Science Foundation and the John Templeton Foundation as a research assistant. This article is based on a study supported by the National Science Foundation (Award #2344563).

– ref. Where tomorrow’s scientists prefer to live − and where they’d rather not – https://theconversation.com/where-tomorrows-scientists-prefer-to-live-and-where-theyd-rather-not-254431

Source: The Conversation – USA (2) – By Jason C.K. Chan, Professor of Psychology, Iowa State University

Inserting brief quiz questions into an online lecture can boost learning and may reduce racial achievement gaps, even when students are tuning in remotely in a distracting environment.

That’s a main finding of our recent research published in Communications Psychology. With co-authors Dahwi Ahn, Hymnjyot Gill and Karl Szpunar, we present evidence that adding mini-quizzes into an online lecture in science, technology, engineering or mathematics – collectively known as STEM – can boost learning, especially for Black students.

In our study, we included over 700 students from two large public universities and five two-year community colleges across the U.S. and Canada. All the students watched a 20-minute video lecture on a STEM topic. Each lecture was divided into four 5-minute segments, and following each segment, the students either answered four brief quiz questions or viewed four slides reviewing the content they’d just seen.

This procedure was designed to mimic two kinds of instructions: those in which students must answer in-lecture questions and those in which the instructor regularly goes over recently covered content in class.

All students were tested on the lecture content both at the end of the lecture and a day later.

When Black students in our study watched a lecture without intermittent quizzes, they underperformed Asian, white and Latino students by about 17%. This achievement gap was reduced to a statistically nonsignificant 3% when students answered intermittent quiz questions. We believe this is because the intermittent quizzes help students stay engaged with the lecture.

To simulate the real-world environments that students face during online classes, we manipulated distractions by having some participants watch just the lecture; the rest watched the lecture with either distracting memes on the side or with TikTok videos playing next to it.

Surprisingly, the TikTok videos enhanced learning for students who received review slides. They performed about 8% better on the end-of-day tests than those who were not shown any memes or videos, and similar to the students who answered intermittent quiz questions. Our data further showed that this unexpected finding occurred because the TikTok videos encouraged participants to keep watching the lecture.

For educators interested in using these tactics, it is important to know that the intermittent quizzing intervention only works if students must answer the questions. This is different from asking questions in a class and waiting for a volunteer to answer. As many teachers know, most students never answer questions in class. If students’ minds are wandering, the requirement of answering questions at regular intervals brings students’ attention back to the lecture.

This intervention is also different from just giving students breaks during which they engage in other activities, such as doodling, answering brain teaser questions or playing a video game.

Why it matters

Online education has grown dramatically since the pandemic. Between 2004 and 2016, the percentage of college students enrolling in fully online degrees rose from 5% to 10%. But by 2022, that number nearly tripled to 27%.

Relative to in-person classes, online classes are often associated with lower student engagement and higher failure and withdrawal rates.

Research also finds that the racial achievement gaps documented in regular classroom learning are magnified in remote settings, likely due to unequal access to technology.

Our study therefore offers a scalable, cost-effective way for schools to increase the effectiveness of online education for all students.

What’s next?

We are now exploring how to further refine this intervention through experimental work among both university and community college students.

As opposed to observational studies, in which researchers track student behaviors and are subject to confounding and extraneous influences, our randomized-controlled study allows us to ascertain the effectiveness of the in-class intervention.

Our ongoing research examines the optimal timing and frequency of in-lecture quizzes. We want to ensure that very frequent quizzes will not hinder student engagement or learning.

The results of this study may help provide guidance to educators for optimal implementation of in-lecture quizzes.

The Research Brief is a short take on interesting academic work.

Jason C.K. Chan receives funding from the USA National Science Foundation.

Zohara Assadipour does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

– ref. Taking intermittent quizzes reduces achievement gaps and enhances online learning, even in highly distracting environments – https://theconversation.com/taking-intermittent-quizzes-reduces-achievement-gaps-and-enhances-online-learning-even-in-highly-distracting-environments-254046

Source: The Conversation – USA (2) – By Amy Li, Associate Professor of Higher Education, Florida International University

Headlines often mention the ongoing power struggle between President Donald Trump’s administration and private colleges such as Columbia University and Harvard University.

But such elite universities educate only a small portion of America’s total undergraduate population, which stood at 20 million in fall 2024.

As an associate professor of higher education, I have published research on policies that affect college access, retention and graduation. My work has examined data across different types of higher education institutions.

The Ivies and other elites

Less than 1% of American college students attend elite private colleges.

A small group of colleges, consisting of Ivy League schools and other highly selective universities known as “Ivy-Plus,” fit in this category.

The Ivy League consists of eight private schools that formed an athletic conference in the 1950s. The member universities are known for their academic excellence.

The Ivy-Plus are highly prestigious colleges located across the country with similar reputations for outstanding academics such as Stanford University, Duke University and the Massachusetts Institute of Technology.

These colleges have extremely competitive admissions, often accepting less than 10% of applicants.

They enroll students from high-income backgrounds more than any other type of institution. Students from upper-income families represent 60% to 70% of attendees at elite privates.

Elite private universities confer undergraduate and graduate degrees and focus on research.

Elite public colleges

Elite public colleges, such as the University of California, Berkeley, and the University of Virginia, are near the top of the U.S. News & World Report’s rankings. They also are often the flagship university in their state, such as the University of Michigan.

These colleges have highly selective admissions processes as well and often accept about 10% to 20% of applicants.

The largest portion of revenue at public universities, roughly 40%, comes from government sources that include federal, state and local government grants, contracts and appropriations, according to the National Center for Education Statistics.

Students from upper-income families constitute 50% to 55% of attendees at elite public colleges.

Like elite private colleges, elite public colleges confer undergraduate and graduate degrees and focus on research.

Community colleges

There are 1,024 community colleges in the U.S., serving 39% of undergraduate students.

These public, two-year colleges grant associate degrees and occasionally bachelor’s degrees. They also offer certificates, workforce training and noncredit courses to prepare students for college-level courses.

Community colleges have a strong teaching focus and a mission to serve their communities. They tend to guarantee admission to anyone who wants to enroll and offer lower tuition and fees.

Community colleges are also critical entry points for students from lower-income households and those who identify as racial or ethnic minorities or who are the first in their family to attend college.

Like other public institutions, community colleges depend heavily on state funding, as well as local property taxes.

Regional universities

Of all undergraduates who attend public, four-year institutions, roughly 70% enroll in regional institutions.

They include colleges in state-run systems such as the State University of New York and California State University.

There is wide variation in acceptance rates among regional public universities, but they tend to be moderately selective, accepting between half and 70% of applicants.

Regional public universities offer a wide range of academic programs mostly at the bachelor’s and master’s levels. They also depend heavily on state funding.

Small private colleges

Small, less selective private colleges often have acceptance rates of 60% or higher and enroll 3,000 or fewer students.

Their budgets depend primarily on tuition and fees.

Some of these types of colleges have suffered from enrollment declines since the early 2000s, exacerbated by the COVID-19 pandemic.

Many of these institutions lacked the large endowments that allowed elite privates to weather the financial challenges brought on by the pandemic.

A number of small private colleges, such as Eastern Nazarene College in Massachusetts, have closed or merged with other universities due to financial difficulties.

These small private colleges often offer academic programs at the bachelor’s and master’s levels.

Private for-profit

About 5% of students attend private for-profit colleges.

These colleges offer courses in convenient formats that may be attractive to older adult students, including those with full-time jobs.

For-profit college students disproportionately identify as older, Black and female. Students who attend these colleges are also more likely to be single parents.

In recent years, the federal government has cracked down on false promises some for-profit institutions made about their graduates’ job and earnings prospects and other outcomes.

The enforcement led to the closure of some colleges, such as ITT Technical Institute and Corinthian Colleges.

Minority-serving institutions

Minority-serving institutions have a mission to serve certain student populations.

Minority-serving institutions include historically Black colleges and universities, or HBCUs, such as Morehouse College; Hispanic-serving institutions, or HSIs, such as Florida International University; Asian American, Native American and Pacific Islander-serving institutions, or AANAPISIs, such as North Seattle College; and tribal colleges and universities, or TCUs, such as Blackfeet Community College, which serve Native American students.

The federal government determines which colleges fit the criteria.

These are primarily two- and four-year colleges, but some grant graduate degrees.

Amy Li does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

– ref. Trump’s battle with elite universities overlooks where most students actually go to college – https://theconversation.com/trumps-battle-with-elite-universities-overlooks-where-most-students-actually-go-to-college-254680

Source: The Conversation – USA (2) – By Rodney Coates, Professor of Critical Race and Ethnic Studies, Miami University

Few issues in the U.S. today are as controversial as diversity, equity and inclusion – commonly referred to as DEI.

Although the term didn’t come into common usage until the 21st century, DEI is best understood as the latest stage in a long American project. Its egalitarian principles are seen in America’s founding documents, and its roots lie in landmark 20th-century efforts such as the 1964 Civil Rights Act and affirmative action policies, as well as movements for racial justice, gender equity, disability rights, veterans and immigrants.

These movements sought to expand who gets to participate in economic, educational and civic life. DEI programs, in many ways, are their legacy.

Critics argue that DEI is antidemocratic, that it fosters ideological conformity and that it leads to discriminatory initiatives, which they say disadvantage white people and undermine meritocracy. Those defending DEI argue just the opposite: that it encourages critical thinking and promotes democracy − and that attacks on DEI amount to a retreat from long-standing civil rights law.

Yet missing from much of the debate is a crucial question: What are the tangible costs and benefits of DEI? Who benefits, who doesn’t, and what are the broader effects on society and the economy?

As a sociologist, I believe any productive conversation about DEI should be rooted in evidence, not ideology. So let’s look at the research.

Who gains from DEI?

In the corporate world, DEI initiatives are intended to promote diversity, and research consistently shows that diversity is good for business. Companies with more diverse teams tend to perform better across several key metrics, including revenue, profitability and worker satisfaction.

Businesses with diverse workforces also have an edge in innovation, recruitment and competitiveness, research shows. The general trend holds for many types of diversity, including age, race and ethnicity, and gender.

A focus on diversity can also offer profit opportunities for businesses seeking new markets. Two-thirds of American consumers consider diversity when making their shopping choices, a 2021 survey found. So-called “inclusive consumers” tend to be female, younger and more ethnically and racially diverse. Ignoring their values can be costly: When Target backed away from its DEI efforts, the resulting backlash contributed to a sales decline.

But DEI goes beyond corporate policy. At its core, it’s about expanding access to opportunities for groups historically excluded from full participation in American life. From this broader perspective, many 20th-century reforms can be seen as part of the DEI arc.

Consider higher education. Many elite U.S. universities refused to admit women until well into the 1960s and 1970s. Columbia, the last Ivy League university to go co-ed, started admitting women in 1982. Since the advent of affirmative action, women haven’t just closed the gender gap in higher education – they outpace men in college completion across all racial groups. DEI policies have particularly benefited women, especially white women, by expanding workforce access.

Similarly, the push to desegregate American universities was followed by an explosion in the number of Black college students – a number that has increased by 125% since the 1970s, twice the national rate. With college gates open to more people than ever, overall enrollment at U.S. colleges has quadrupled since 1965. While there are many reasons for this, expanding opportunity no doubt plays a role. And a better-educated population has had significant implications for productivity and economic growth.

The 1965 Immigration Act also exemplifies DEI’s impact. It abolished racial and national quotas, enabling the immigration of more diverse populations, including from Asia, Africa, southern and eastern Europe and Latin America. Many of these immigrants were highly educated, and their presence has boosted U.S. productivity and innovation.

Ultimately, the U.S. economy is more profitable and productive as a result of immigrants.

What does DEI cost?

While DEI generates returns for many businesses and institutions, it does come with costs. In 2020, corporate America spent an estimated US$7.5 billion on DEI programs. And in 2023, the federal government spent more than $100 million on DEI, including $38.7 million by the Department of Health and Human Services and another $86.5 million by the Department of Defense.

The government will no doubt be spending less on DEI in 2025. One of President Donald Trump’s first acts in his second term was to sign an executive order banning DEI practices in federal agencies – one of several anti-DEI executive orders currently facing legal challenges. More than 30 states have also introduced or enacted bills to limit or entirely restrict DEI in recent years. Central to many of these policies is the belief that diversity lowers standards, replacing meritocracy with mediocrity.

But a large body of research disputes this claim. For example, a 2023 McKinsey & Company report found that companies with higher levels of gender and ethnic diversity will likely financially outperform those with the least diversity by at least 39%. Similarly, concerns that DEI in science and technology education leads to lowering standards aren’t backed up by scholarship. Instead, scholars are increasingly pointing out that disparities in performance are linked to built-in biases in courses themselves.

That said, legal concerns about DEI are rising. The Equal Employment Opportunity Commission and Department of Justice have recently warned employers that some DEI programs may violate Title VII of the Civil Rights Act of 1964. Anecdotal evidence suggests that reverse discrimination claims, particularly from white men, are increasing, and legal experts expect the Supreme Court to lower the burden of proof needed by complainants for such cases.

The issue remains legally unsettled. But while the cases work their way through the courts, women and people of color will continue to shoulder much of the unpaid volunteer work that powers corporate DEI initiatives. This pattern raises important equity concerns within DEI itself.

What lies ahead for DEI?

People’s fears of DEI are partly rooted in demographic anxiety. Since the U.S. Census Bureau projected in 2008 that non-Hispanic white people would become a minority in the U.S by the year 2042, nationwide news coverage has amplified white fears of displacement.

Research indicates many white men experience this change as a crisis of identity and masculinity, particularly amid economic shifts such as the decline of blue-collar work. This perception aligns with research showing that white Americans are more likely to believe DEI policies disadvantage white men than white women.

At the same time, in spite of DEI initiatives, women and people of color are most likely to be underemployed and living in poverty regardless of how much education they attain. The gender wage gap remains stark: In 2023, women working full time earned a median weekly salary of $1,005 compared with $1,202 for men − just 83.6% of what men earned. Over a 40-year career, that adds up to hundreds of thousands of dollars in lost earnings. For Black and Latina women, the disparities are even worse, with one source estimating lifetime losses at $976,800 and $1.2 million, respectively.

Racism, too, carries an economic toll. A 2020 analysis from Citi found that systemic racism has cost the U.S. economy $16 trillion since 2000. The same analysis found that addressing these disparities could have boosted Black wages by $2.7 trillion, added up to $113 billion in lifetime earnings through higher college enrollment, and generated $13 trillion in business revenue, creating 6.1 million jobs annually.

In a moment of backlash and uncertainty, I believe DEI remains a vital if imperfect tool in the American experiment of inclusion. Rather than abandon it, the challenge now, from my perspective, is how to refine it: grounding efforts not in slogans or fear, but in fairness and evidence.

Rodney Coates does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

– ref. Beyond the backlash: What evidence shows about the economic impact of DEI – https://theconversation.com/beyond-the-backlash-what-evidence-shows-about-the-economic-impact-of-dei-252143