Organised crime may be infiltrating Timor-Leste’s government. One minister is sounding the alarm

Source: The Conversation – Global Perspectives – By Michael Rose, Adjuct Lecturer, University of Adelaide

Two decades after Timor-Leste gained its independence, the country is a complicated and qualified success story. Poverty and deep economic problems persist, but the country boasts a thriving democracy. Its ascension to the ASEAN regional bloc will come later this month.

As this milestone approaches, however, a senior official with oversight over the national intelligence agency has gone public with explosive claims that Timorese institutions are allegedly being bought by organised crime.

His concerns come after a recent UN report that describes in vivid detail a sophisticated attempt by figures linked to triad gangs in China and Southeast Asia to allegedly establish a base of operations in the Timorese region of Oecusse-Ambeno.

If the allegations are true, they could pose the one of the greatest tests for Timor-Leste in its short history. Is its democracy robust enough to confront the challenge?

Allegations of corruption

Agio Pereira is the Timorese minister of the Presidency of the Council of Ministers. He is one of the most powerful elected officials in his country.

On September 21, Pereira published on Facebook what he called A Manifesto for the Defence of Timor-Leste. In it, he claims to have
“undeniable and damning evidence” that US$45 million (A$68 million) has been brought (in some cases flown) into the country by “transnational criminal syndicates from Cambodia, Malaysia, Macau and Hong Kong”.

He says the money was allegedly used to influence regulatory bodies to grant “fraudulent licences” and set up “protected enclaves” where “illegal gambling, cyber-scam centres and human trafficking would be able to operate under state protection”.

He said the country faces a simple choice:

Will we be a sovereign nation governed by democratic laws and institutions, or will we become a criminal state owned by foreign mafia syndicates?

Pereira also listed numerous demands, including:

  • the revocation of any licences that may have been granted to criminal networks
  • government cooperation with international law enforcement to dismantle the networks
  • an investigation of all officials who have allegedly taken any money.

Pereira did not provide any evidence in the post to back up his claims, but especially given his status and oversight of the national intelligence service, many are taking his claims seriously.

In response to the allegations, President José Ramos-Horta told me via WhatsApp:

I always said Timor-Leste does not have homegrown organised crime. […] But Timor-Leste, being still a fragile country, is very attractive to organised crime from Asia.

I have full confidence in our authorities with support from Australian Federal Police and from Indonesian police in tackling the challenges by organised crime.

Prime Minister Xanana Gusmao also took a measured response to the allegations. He told local media Pereira would be given a chance to raise the issue with the government directly.

On October 1, he was given his chance, addressing a meeting of Timor-Leste’s Counsel of Ministers. This resulted in the swift approval of a draft resolution cancelling all existing licences granted for online gambling and betting operations and prohibiting any new licences from being issued.

But Pereira’s other key demand – an investigation into officials accused of taking money from organised crime syndicates – appears not to have been addressed.

Scammers taking root

Cyber-scammming is a booming industry in Southeast Asia, bringing in billions of dollars in revenue annually.

Illegal gambling and scam centres have proliferated in recent years in “special economic zones” in Cambodia, Laos, Myanmar and the Philippines. The organised crime groups behind them are constantly looking for new bases of operations where local officials can be persuaded to look the other way, or lack the capacity to stop them.

Although Timor-Leste is small, it’s important due to its strategic location (just a 1.5-hour flight from Darwin) and the fact Australia and its allies are increasingly competing for influence there with China. Australia cannot afford to ignore any threat to the security of a fledgling democracy on its doorstep.

Pereira’s manifesto came in the wake of an August 25 raid on a suspected scam centre in Oecusse-Ambeno, where 30 foreign nationals from Indonesia, Malaysia and China were detained. The head of the regional government, Rogerio Lobato, was given notice two days later.

Oecusse, as it’s commonly known, is a rugged coastal exclave on the western half of Timor island, surrounded by Indonesia. Once extremely isolated, Oecusse was granted autonomy in 2014 and a special economic zone was established to spur foreign investment.

The report from the UN Office on Drugs and Crime in September described how organised crime groups took advantage of the region’s loose regulatory structures late last year to allegedly establish an “Oecusse Digital Centre”. It reads:

The Special Administrative Region of Oecusse-Ambeno (RAEOA), Timor-Leste appears to have already been targeted by criminal networks through FDI [foreign direct investment].

As Timor-Leste prepares to join ASEAN in October 2025, the reported infiltration of RAEOA and its national ID system by convicted cybercriminals poses a serious security risk.

The report notes that Timor-Leste shares “stark similarities” with the development of the scam industry in Cambodia, Laos and the Philippines, which have now become notorious hubs for cyber fraud, drug trafficking and human trafficking.

In his message to me, Ramos-Horta declined to address the allegations surfaced by the UN report, saying:

I know well the work of UN agencies. They should focus more on solid research and less on allegations against individuals because this is not their mandate.

In his manifesto, Pereira appears to suggest operations like the one recently raided in Oecusse are made possible through the bribery of Timorese officials. He says directly this influence is occurring on a scale that risks state capture.

Reactions to Pereira’s allegations

It’s unclear why Pereira chose to appeal directly to the people rather than take his concerns to others in the government.

Nelson Belo, director of the civil society and security monitoring organisation Fundasaun Mahein, criticised Pereira’s choice to go public. He said as a minister, he should “lead and act within the law”.

Belo’s group had also recently warned of the risks transnational organised crime groups could pose to the country.

Abel Pires, a former government minister and former member of Timor-Leste’s Council of Defence and Security, had a different view.

He reasoned that because “the problem may involve too many people within the system”, Pereira might have had no choice but to go public.

He also called the cancellation of gambling licences a positive step, but said there must be an independent investigation into Pereira’s allegations.

On the street, the allegations have fed into frustration with official greed and incompetence, which fuelled recent student demonstrations against government waste.

That a leading minister felt he needed to go public with the accusations to have them taken seriously by his own government is telling.

The potential subversion of Timor-Leste’s institutions by organised crime is a serious threat to the country’s security. Its government – as well as Australia’s – would do well to pay heed.

The Conversation

Michael Rose does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

ref. Organised crime may be infiltrating Timor-Leste’s government. One minister is sounding the alarm – https://theconversation.com/organised-crime-may-be-infiltrating-timor-lestes-government-one-minister-is-sounding-the-alarm-265879

Nobel Prize in physics awarded for ultracold electronics research that launched a quantum technology

Source: The Conversation – USA – By Eli Levenson-Falk, Associate Professor of Physics and Astronomy and Electrical and Computer Engineering, USC Dornsife College of Letters, Arts and Sciences

The quantum behavior of superconducting circuits like the small white square above was a major discovery. K. Cicak and R. Simmonds/NIST

Quantum mechanics describes the weird behavior of microscopic particles. Using quantum systems to perform computation promises to allow researchers to solve problems in areas from chemistry to cryptography that have so many possible solutions that they are beyond the capabilities of even the most powerful nonquantum computers possible.

Quantum computing depends on researchers developing practical quantum technologies. Superconducting electrical circuits are a promising technology, but not so long ago it was unclear whether they even showed quantum behavior. The 2025 Nobel Prize in physics was awarded to three scientists for their work demonstrating that quantum effects persist even in large electrical circuits, which has enabled the development of practical quantum technologies.

I’m a physicist who studies superconducting circuits for quantum computing and other uses. The work in my field stems from the groundbreaking research the Nobel laureates conducted.

Big, cold, quantum

In their 1984 and 1985 work, then-Ph.D. student John Martinis, then-postdoctoral researcher Michel Devoret and UC Berkeley professor John Clarke showed that even large electrical circuits could exhibit quantum behavior. They used a circuit made from niobium and lead. When cooled to a few degrees above absolute zero, these metals become superconductors. A superconductor is a material that carries a current without generating any heat.

Martinis, Devoret and Clarke showed that in a superconductor, the voltages and currents are governed by quantum mechanics. The circuit has quantized – meaning discrete and indivisible – levels of energy, and it can be in superpositions of multiple states.

Any physical system can be described by a state, which tells you everything there is to know about that system. Quantum mechanics shows that a state can have certain quantized values of things that can be measured. An example is energy: A particular system could have energy 1 or energy 2, but nothing in between. At the same time, a quantum system can be in a superposition of more than one state, much like you can add different amounts of red/green/blue to get any color in a pixel of an image.

Importantly, the laureates showed that researchers can describe one of these superconducting circuits as if it’s a single quantum particle. This simple behavior is what makes superconducting circuits so useful as a technology.

four parallel brass-colored rings connected by vertical tubes
Dilution refrigerators like this chill their contents to near-absolute zero.
U.S. Air Force Research Laboratory

Today, superconducting circuits are used to study fundamental quantum physics, to simulate other physical systems and to test protocols for ultraprecise sensing. For instance, the Devoret group recently demonstrated a near-ideal microwave amplifier based on a superconducting circuit. Microwave amplifiers are widely used in communications, radar and scientific instruments.

The Martinis group has used superconducting circuits to emulate a group of electron-like particles. This type of simulation is a key technique in studying fundamental physics.

In my own group, we recently used a superconducting circuit to demonstrate a protocol for measuring a magnetic field more sensitively than standard techniques. Quantum sensors measure physical quantities with extreme precision, from biological activity to gravity anomalies.

But by far the biggest application of superconducting circuits is as a platform for quantum computing.

Superconducting quantum computers

Multiple quantum systems can interact with each other and become entangled, so that they act like a single system. This combination of quantization, superposition and entanglement is what gives quantum computers their power.

In quantum computing technology, researchers use a quantum system – a quantum bit or qubit – that can be in only two states. Qubits need to be coherent. This means that if we put it in a particular state, we want it to stay there and not get randomly scrambled to another state. Qubits need to be controllable. This means that researchers should be able to get a qubit to change state as needed and get it to interact with other qubits. And qubits need to be scalable, meaning that we need to make a lot of them.

Many technologies show promise, such as arrays of atoms in a vacuum, trapped ions, trapped electrons in seminconductors, and photons controlled by optical circuits. But all technologies make trade-offs, sacrificing coherence, controllability or scalability to improve something else.

The simplicity and flexibility of superconducting circuits mean that by changing the design of the circuit, researchers can get almost any qubit behavior we want, and that behavior is easy to predict. This hits the technological sweet spot for quantum computing. More obviously quantum technologies, such as trapped atoms, are so small that they can be hard to control and interact with. Superconducting qubits are big enough to be easy to control, simple enough to be reliable and quantum enough to make the whole thing work.

Today, academic research groups like mine develop new types of superconducting qubits, look for ways to make them more coherent, try to improve our control of them, and develop techniques to make them easier to scale up. Companies and government labs take these academic results along with their own basic research and apply them, doing the difficult engineering to create large-scale quantum processors for practical use.

Superconductor pioneers

Unsurprisingly, the Nobel laureates made and continue to make huge contributions beyond their work in the 1980s. In addition to their academic work, Martinis formerly headed the Google quantum processor effort and now has his own company, while Devoret now assists with the Google effort. Clarke, now retired, also did much of his late-career work on quantum circuits. And they have had major impacts on my career and on so many others.

I had the privilege to do a panel discussion with Devoret on May 22, 2025. He made a memorable claim: Picking an academic adviser can be even more of a big deal than picking a spouse, because “you can’t divorce your adviser.”

It’s often joked that half the researchers in the field of quantum superconductors can trace an academic lineage to Clarke. I can do it twice: My Ph.D. adviser, Irfan Siddiqi, was advised by Devoret, and Clarke was my secondary adviser. And one of my proudest accomplishments as a grad student was not panicking when Martinis snagged me after I gave a talk to grill me on the details.

Today they are honored for their work, and tomorrow I and the other researchers they trained will do our best to continue it.

The Conversation

Eli Levenson-Falk does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

ref. Nobel Prize in physics awarded for ultracold electronics research that launched a quantum technology – https://theconversation.com/nobel-prize-in-physics-awarded-for-ultracold-electronics-research-that-launched-a-quantum-technology-266979

How employers can promote physical activity among workers: 3 messages based on research

Source: The Conversation – Canada – By Aviroop Biswas, Assistant professor, University of Toronto

We all know about the benefits of physical activity — not just to reduce the risks of chronic disease and physical injuries but also to improve mental health and productivity at work. But many people just don’t get as much physical activity as they should.

The World Health Organization’s physical activity guidelines recommend adults strive for 150 to 300 minutes of moderately intense aerobic physical activity every week, or 75 to 150 minutes if the physical activity is vigorous.

Given the amount of time many people spend working, getting more physical activity at work and/or during commutes to and from work might make these goals more feasible for working people.

Evidence-based strategies for employers

My research conducted with colleagues at the Institute for Work and Health, an independent non-profit research institute, illustrates the many ways employers can play a role to encourage this part of a healthy lifestyle. Even small changes, such as encouraging workers to move more than they currently do, can yield meaningful heart health benefits.

Offering a range of physical activity options, from structured programs to pleasant walking spaces, can be motivating for a wide range of employees. Even fostering an environment that helps employees mentally disconnect from work for a short time can make it easier for them to engage in healthy behaviours.

Below are strategies employers can use to promote physical activity among workers, based on IWH research studies.

1. Promoting physical activity throughout the day

Employers can encourage workers to make it part of their workday routine to head to the gym before going to work or go on a run during their lunch hour.

To reinforce that message, our research shows that workplaces can offer a range of programs and amenities. These include access to a pleasant place to walk, jog or bike; access to a field or open space for ball games or other sports; a nearby gym or fitness centre; organized fitness classes; organized recreational sports teams; showers and/or change rooms; and programs to improve health, fitness or nutrition.

In our large study based on data from about 60,000 people (a sample chosen to be representative of the makeup of the Canadian population), those who said that their workplaces offered all of the programs and amenities listed above were twice as likely to be active as those who were offered none. They were also 1.5 times as likely to be moderately active.

Although such a buffet of offerings may seem out of reach for employers, a large group of workers — 25 per cent of the study sample — reported having all these offerings at or near their workplaces. We also found that people were more likely to be physically active when they had access to any combination of the above, compared to having none of the above.

When highlighting the benefits of a rewards package to potential employees, workplaces might want to showcase environmental features such as nearby parks and gyms as well as programs and amenities. All have been found to promote physical activity.

2. Emphasizing that every bit of movement counts

Workplace wellness advocates know that some workers are already committed workout aficionados who need no convincing. In another study focused on how workers actually move throughout the day, we found that exercise buffs made up one in 10 workers in a sample of more than 8,000 individuals (a sample that was also representative of the Canadian working population).

As part of our research findings, compared to the sedentary workers who sit most of the day (and who make up about three in 10 Canadian workers), these exercisers have a 42 per cent lower risk of developing heart disease over 10 years.

But here’s the good news: we also found 50 per cent of the working population fall somewhere between these two extremes in how much they move throughout the workday.

Think of the sales associates who don’t sit still for long at work or the nurses who do a mix of desk duties and highly physical tasks. These workers all have lower heart disease risks compared to the deskbound workers.

We should note one important exception from our research study, which is the group of workers who do strenuous, physical work all through the workday — for example, construction workers. Workers in this group — about one in 10 of the labour force — have the same heart health risks as sedentary workers. That’s because heavy, continuous exertion can place stress on the body, potentially raising blood pressure and counteracting the typical benefits of physical activity.

But for everyone else, the message from our study is that every little bit of movement counts in terms of lowering workers’ odds of developing heart disease.

3. Tapping into internal champions

One of our ongoing studies at the Institute for Work and Health suggests that workplace wellness champions can be powerful motivators. These can be formally designated advocates like wellness leads or human resources staff, but they can also be informal proponents — individuals who are genuinely and spontaneously passionate about healthy living.

Our study suggests that the informal champions tend be more trusted by colleagues and therefore more effective as motivators, but because they typically do this champion work on the side, they can run the risk of burnout.

Our message to employers is they should identify and support champions within their organizations, both formal and informal, by recognizing the value they bring to building a healthier workplace and equipping them with resources they need.

The importance of upstream factors

No matter what or how many initiatives are put in place to promote wellness, employers also need to look beyond individual behaviour and motivation if they want to encourage a physically active lifestyle among their employees. They have to recognize that upstream factors play a role in shaping individuals’ exercise choices. These include factors related to people’s working conditions.

Employers need to ask themselves: do their employees feel they can disconnect from work for 20 minutes to go for a walk? Do only certain employees (for example, the managers and high-performers) have the flexibility to join the company ball team? If the organization highlights the gyms and fitness clubs in the neighbourhood as one of the appeals of working there, can everyone afford the membership fees?

In short, while everyone would agree a more physically active lifestyle is important, employers may need to take a hard look at how workload, work flexibility, supervisor support and other psychosocial work factors contribute to motivating or disincentivizing a physically active lifestyle among their employees.

The payoff is worth it. Active workers are less likely to develop chronic diseases, are more resilient to stress and more engaged in their work. This translates into fewer absences, better performance and higher job satisfaction. By making it easier for employees to move during the day, employers can support a healthier workforce.

The Conversation

Aviroop Biswas receives funding from the Social Sciences and Humanities Research Council and the Canadian Institutes for Health Research. The Institute for Work & Health is supported in part through funding from the Ontario Ministry of Labour, Immigration, Training and Skills Development. He is also the President of the Canadian Association for Research on Work & Health.

ref. How employers can promote physical activity among workers: 3 messages based on research – https://theconversation.com/how-employers-can-promote-physical-activity-among-workers-3-messages-based-on-research-259897

For Trump’s perceived enemies, the process may be the punishment

Source: The Conversation – USA – By Paul M. Collins Jr., Professor of Legal Studies and Political Science, UMass Amherst

The costs – in time and money – may be incredibly significant for those targeted by the Trump administration. wenjin chen/DigitalVision Vectors via Getty Images

Former FBI Director James Comey pleaded not guilty to two criminal charges in a federal court in Alexandria, Virginia, on Oct. 8, 2025. The charges allege that Comey lied to Congress in September 2020 when he stood by earlier testimony that he did not authorize a leak of an FBI investigation involving Hillary Clinton.

Numerous legal commentators on both the left and right have argued that Comey’s indictment is little more than the Trump administration seeking vengeance on one of the president’s perceived enemies. They allege that the president has it out for Comey, who investigated Russian interference in the 2016 presidential election and was fired by Trump in 2017.

The president’s own words support the idea that the Trump administration is targeting Comey. In a social media post on Sept. 20, 2025, Trump directed Attorney General Pam Bondi to move forward with prosecutions against Comey, Democratic U.S. Sen. Adam Schiff and New York Attorney General Letitia James: “They’re all guilty as hell, but nothing is going to be done. …JUSTICE MUST BE SERVED, NOW!!!”

If the case against Comey is exceedingly weak – and little more than a political prosecution – then, in my view as a scholar of the U.S. legal system, it should result in the dismissal of charges by the judge or a not guilty verdict by the jury.

But even when an individual is not convicted, the process of defending against charges can itself be a form of punishment, as renowned legal scholar Malcolm Feeley pointed out almost 50 years ago.

Here’s how the criminal justice process punishes even innocent people.

The criminal justice process

The criminal justice process is complex.

After a grand jury returns an indictment at the request of a prosecutor, the accused appears in court for their arraignment. They are informed of the charges against them and typically enter a plea.

During what’s called “discovery,” the prosecution and defense investigate the evidence the other side plans to rely on. There are also pretrial motions in which the parties ask judges to dismiss charges and accept or exclude evidence.

The defense and prosecution may also meet to discuss a plea bargain, wherein the accused may plead guilty in exchange for a lesser sentence or reduced charges.

If there is no plea bargain, then the case moves to trial, which is itself a complicated process. If a defendant is found guilty, they can mount an appeal to higher courts in an attempt to have their conviction overturned.

To help navigate this process, criminal defendants typically hire a lawyer.

And good lawyers don’t come cheap.

Money and time

Indigent defendants, who do not have the financial resources to pay their own legal fees, can rely on public defenders paid for by the government.

But individuals who can afford to pay for their own lawyer face a substantial financial burden for attorney services and court fees. An experienced criminal defense lawyer can charge more than US$1,000 per hour, with fees quickly adding up. This means that mounting a legal defense can easily cost tens of thousands of dollars.

On top of this, it takes a great deal of time to prepare for a criminal case. While lawyers and their staff do much of the legwork for trial preparation, a client works with their attorneys to help formulate a defense.

As a result, criminal defendants lose one of the most precious commodities in the world: their time.

And this time can come at a tangible cost in the form of lost wages, which harms their day-to-day lives. Put simply, every hour spent preparing for trial is an hour defendants could spend working or enjoying their lives.

Three women holding each other as they stand outside.
Patrice Failor, center, wife of former FBI Director James Comey, is embraced by daughters Claire Comey, left, and Maurene Comey at the courthouse in Alexandria, Va., where James Comey was arraigned and pleaded not guilty on Oct. 8, 2025.
Chip Somodevilla/Getty Images

Stress and embarrassment

It’s not pleasant being charged with a crime.

The criminal process, which typically lasts months, takes a toll on one’s mental health. This is largely driven by the uncertainty surrounding the outcome of a criminal trial and the possibility of losing one’s freedom if convicted.

In addition, there is a social stigma that comes with being accused of a crime. This can result in reputational damage, anxiety and embarrassment.

The Trump administration appears to recognize this reality.

Several media outlets have reported that FBI leadership had planned a public perp walk for Comey.

According to a CBS News report, this was to have included “‘large, beefy’ agents … ‘in full kit,’ including Kevlar vests and exterior wear emblazoned with the FBI logo.” Apparently, the plan was aborted after several FBI supervisors refused to cooperate, viewing it as inappropriate. One agent was disciplined for insubordination after refusing to go along with the plan to embarrass Comey in this way.

Not all criminal defendants suffer the same

The extent to which criminal defendants experience the criminal justice process as a form of punishment varies from person to person.

For high-status people like Comey, lost wages and attorneys’ and court fees may not be that big of a deal.

But these costs may be incredibly significant for other people who have been, or are likely to be, targeted by the Trump administration.

The high costs of lawyers’ fees are well known to the president. For instance, his political action committee spent millions of dollars on attorneys’ fees in an unsuccessful effort to defend Trump from criminal charges in New York.

In addition, people no doubt experience the psychological stress and stigma of a possible criminal conviction differently. But regardless of one’s wealth, the lost time spent preparing a criminal defense is something that cannot be replaced.

The recognition that the criminal process is itself a form of punishment is one of the reasons that the Department of Justice has maintained independence from the president. By violating the tradition of staying out of politics, the Justice Department in the Trump administration has opened the door for the president to seek retribution on his perceived political enemies.

The mere act of putting them through the criminal process ensures that they suffer, regardless of their guilt or innocence.

The Conversation

Paul M. Collins Jr. does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

ref. For Trump’s perceived enemies, the process may be the punishment – https://theconversation.com/for-trumps-perceived-enemies-the-process-may-be-the-punishment-266747

Small sample, big impact: How talking to just 5 people can improve startup success

Source: The Conversation – Canada – By Xi Chen, Assistant Professor of Entrepreneurship, University of Guelph

As Canada navigates an ongoing tariff dispute with the United States, small businesses and startups are emerging as a source of economic growth that could help Canada assert greater independence from its largest trading partner.

Prime Minister Mark Carney has warned that Canada cannot rely on the U.S. any longer and must instead achieve “economic autonomy.” Ottawa’s efforts to remove internal trade barriers and expand infrastructure projects are central to this objective, paving the foundation to revitalize the Canadian economy.

Another key part of this agenda is fostering entrepreneurship — the engine for new opportunities and economic growth.

Small and medium-sized enterprises (SMEs) are the backbone of the Canadian economy. As of December 2023, small businesses made up 98.1 per cent of all employer businesses in Canada, accounted for 63.7 per cent of the private labour force and 48 per cent of Canada’s GDP (gross domestic product) over the 2017-21 period. They also represented 38.2 per cent of the total value of exported goods.

Although exporting has traditionally been dominated by larger, innovation-intensive SMEs — particularly those with significant intellectual property — recent data shows an increase in exports from smaller, service-oriented firms, many of them immigrant-led.

These businesses are playing an increasingly important role in diversifying Canada’s export base and reducing dependence on any single market — particularly the U.S.

The lean startup model

For many aspiring entrepreneurs, one of the most popular frameworks for launching a business is the lean startup method, developed by Silicon Valley entrepreneur Eric Ries and expanded on in his 2011 book, The Lean Startup.

This practice has been widely adopted by incubators and accelerators, some of which require new ventures to meet hundreds of mentors and potential customers for consultation.

The Lean Startup provides a recipe for starting businesses with minimal cost, fast iteration and higher success rate. The philosophy behind it is for entrepreneurs to validate their market before investing tons of resources into building a product.

Since its publication, The Lean Startup has been used by millions of entrepreneurs around the world. The book advises entrepreneurs to “get out of the building” and talk to potential customers, but it doesn’t specify how much effort entrepreneurs should invest in market validation — how many people to consult or how often to do so.

Market validation is the process of testing a product or service idea with its target market to confirm if there’s real demand for it and whether it is viable for success. Although it’s central to the lean startup approach, many entrepreneurs shy away from it for different reasons.

Some entrepreneurs want to protect their business ideas from being stolen by others. In addition, new ventures have scarce resources that need to be allocated to multiple tasks, and market validation competes for the limited attention and resources of entrepreneurs.

The ‘sweet spot’ for market validation

In a recent study, my co-author Stephen X. Zhang and I set out to understand which entrepreneurs are more likely to invest in market validation, and how much investment is optimal for new venture performance. We conducted a three-wave survey with 210 entrepreneurs and their co-founders from Canada, Chile and China.

We measured the self-efficacy of entrepreneurs — how confident they felt about market and entrepreneurial success — and asked co-founders to report their ventures’ market validation frequency and hours. We found that entrepreneurs with moderate levels of confidence invested most resources into market validation. They sought feedback more frequently and invested more time in understanding potential customers.

Entrepreneurs with low confidence either didn’t think market validation was worthwhile or they found it too intimidating. Those with high confidence didn’t think it was necessary to validate their market because they were already convinced of their success.

More importantly, we found that a moderate level of market validation led to the strongest new venture performance. Checking in with about four to five people monthly was the most efficient. Interestingly, this number coincides with the most efficient size of social network, as well as the number needed for user testing.

The results suggest that effective market validation is more about quality and consistency than quantity. Talking to a small, diverse group of knowledgeable contacts on a regular basis is optimal for enhancing new venture performance.

Yet there is a precaution: we did not study the quality of informants. Five people may be enough for qualitative methods such as interviews, but it may not be enough for quantitative methods such as surveys.

What this means for new entrepreneurs

Our findings can make the task starting a new business less daunting for entrepreneurs. Instead of trying to interview hundreds of customers or skipping validation entirely, early-stage entrepreneurs can start small.

If you have an idea, find five people that are most knowledgeable and relevant for the idea, and ask their opinions about the product or service you envisioned. If they like the idea, develop a minimum viable product to test it out. If not, revise your idea or try a different one.

In addition, understanding the way confidence has an impact on how entrepreneurs seek feedback can help organizations and mentors improve their coaching methods.

Entrepreneurs with low confidence may benefit from support that builds self-efficacy through vicarious learning, such as observing and simulation, to make feedback less intimidating. Those with excessive confidence may need to be challenged to provide evidence for their assumptions and reminded of the value of customer feedback in challenging even deeply held convictions.

The Conversation

Xi Chen does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

ref. Small sample, big impact: How talking to just 5 people can improve startup success – https://theconversation.com/small-sample-big-impact-how-talking-to-just-5-people-can-improve-startup-success-266661

Small sample, big impact: How talking to just five people can improve startup success

Source: The Conversation – Canada – By Xi Chen, Assistant Professor of Entrepreneurship, University of Guelph

As Canada navigates an ongoing tariff dispute with the United States, small businesses and startups are emerging as a source of economic growth that could help Canada assert greater independence from its largest trading partner.

Prime Minister Mark Carney has warned that Canada cannot rely on the U.S. any longer and must instead achieve “economic autonomy.” Ottawa’s efforts to remove internal trade barriers and expand infrastructure projects are central to this objective, paving the foundation to revitalize the Canadian economy.

Another key part of this agenda is fostering entrepreneurship — the engine for new opportunities and economic growth.

Small and medium-sized enterprises (SMEs) are the backbone of the Canadian economy. As of December 2023, small businesses made up 98.1 per cent of all employer businesses in Canada, accounted for 63.7 per cent of the private labour force and 48 per cent of Canada’s GDP (gross domestic product) over the 2017-21 period. They also represented 38.2 per cent of the total value of exported goods.

Although exporting has traditionally been dominated by larger, innovation-intensive SMEs — particularly those with significant intellectual property — recent data shows an increase in exports from smaller, service-oriented firms, many of them immigrant-led.

These businesses are playing an increasingly important role in diversifying Canada’s export base and reducing dependence on any single market — particularly the U.S.

The lean startup model

For many aspiring entrepreneurs, one of the most popular frameworks for launching a business is the lean startup method, developed by Silicon Valley entrepreneur Eric Ries and expanded on in his 2011 book, The Lean Startup.

This practice has been widely adopted by incubators and accelerators, some of which require new ventures to meet hundreds of mentors and potential customers for consultation.

The Lean Startup provides a recipe for starting businesses with minimal cost, fast iteration and higher success rate. The philosophy behind it is for entrepreneurs to validate their market before investing tons of resources into building a product.

Since its publication, The Lean Startup has been used by millions of entrepreneurs around the world. The book advises entrepreneurs to “get out of the building” and talk to potential customers, but it doesn’t specify how much effort entrepreneurs should invest in market validation — how many people to consult or how often to do so.

Market validation is the process of testing a product or service idea with its target market to confirm if there’s real demand for it and whether it is viable for success. Although it’s central to the lean startup approach, many entrepreneurs shy away from it for different reasons.

Some entrepreneurs want to protect their business ideas from being stolen by others. In addition, new ventures have scarce resources that need to be allocated to multiple tasks, and market validation competes for the limited attention and resources of entrepreneurs.

The ‘sweet spot’ for market validation

In a recent study, my co-author Stephen X. Zhang and I set out to understand which entrepreneurs are more likely to invest in market validation, and how much investment is optimal for new venture performance. We conducted a three-wave survey with 210 entrepreneurs and their co-founders from Canada, Chile and China.

We measured the self-efficacy of entrepreneurs — how confident they felt about market and entrepreneurial success — and asked co-founders to report their ventures’ market validation frequency and hours. We found that entrepreneurs with moderate levels of confidence invested most resources into market validation. They sought feedback more frequently and invested more time in understanding potential customers.

Entrepreneurs with low confidence either didn’t think market validation was worthwhile or they found it too intimidating. Those with high confidence didn’t think it was necessary to validate their market because they were already convinced of their success.

More importantly, we found that a moderate level of market validation led to the strongest new venture performance. Checking in with about four to five people monthly was the most efficient. Interestingly, this number coincides with the most efficient size of social network, as well as the number needed for user testing.

The results suggest that effective market validation is more about quality and consistency than quantity. Talking to a small, diverse group of knowledgeable contacts on a regular basis is optimal for enhancing new venture performance.

Yet there is a precaution: we did not study the quality of informants. Five people may be enough for qualitative methods such as interviews, but it may not be enough for quantitative methods such as surveys.

What this means for new entrepreneurs

Our findings can make the task starting a new business less daunting for entrepreneurs. Instead of trying to interview hundreds of customers or skipping validation entirely, early-stage entrepreneurs can start small.

If you have an idea, find five people that are most knowledgeable and relevant for the idea, and ask their opinions about the product or service you envisioned. If they like the idea, develop a minimum viable product to test it out. If not, revise your idea or try a different one.

In addition, understanding the way confidence has an impact on how entrepreneurs seek feedback can help organizations and mentors improve their coaching methods.

Entrepreneurs with low confidence may benefit from support that builds self-efficacy through vicarious learning, such as observing and simulation, to make feedback less intimidating. Those with excessive confidence may need to be challenged to provide evidence for their assumptions and reminded of the value of customer feedback in challenging even deeply held convictions.

The Conversation

Xi Chen does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

ref. Small sample, big impact: How talking to just five people can improve startup success – https://theconversation.com/small-sample-big-impact-how-talking-to-just-five-people-can-improve-startup-success-266661

Runny noses, black toenails and ‘coregasms’: here are seven weird ailments that exercise can trigger

Source: The Conversation – UK – By Adam Taylor, Professor of Anatomy, Lancaster University

‘Exercise-induced rhinitis’ may explain why your nose runs when you workout. Maridav/ Shutterstock

Exercise is good for the body and the mind. A good workout can leave you feeling energised, recharged and ready to take on the rest of the day.

But for some, the aftereffects of a good workout can be slightly more bizarre. From bloody noses to “coregasms”, here are some of the strangest things that can happen to your body as a result of exercise:

1. Metallic taste

Some people find that when exercising, they get a metallic taste in their mouth.

This is caused by the increases in heart rate and blood pressure that occur when we exercise. Over prolonged periods, this increased pressure can cause the small, delicate blood vessels in our nose to rupture.

This can either result in a nosebleed, or it can run backwards into your throat, where you’ll taste the blood. The iron in blood is what causes the metallic taste.

Some evidence suggests that this metallic taste can also result from small blood vessels in the lungs rupturing. This phenomenon is most commonly seen in elite cyclists and ultra-marathon runners, likely due to lengthy strain their lungs are placed under.

2. Bleeding from the anus and nipples

Exercise can also cause bleeding from other unexpected places.

For instance, long-distance running can induce bleeding from the anus. This is caused by changes to how blood flow is distributed in the body during exercise.

At rest, the gastrointestinal tract receives about 25% of blood from the heart. But during exercise this drops by about 80% as more blood is delivered to the muscles, heart and lungs. This causes a short-term lack of oxygen to the gastrointestinal tissues.

But when blood flow returns to normal after a run, the increased flow can damage the gastrointestinal tract’s tiny blood vessels. This causes bleeding from the anus – which, in some cases, it can be life-threatening.

Nipples are another sore spot that can bleed after a run due to chafing from clothes. The more you run per week, the more likely you are to experience this. Almost 40% of people who run more than 65km a week report having had “jogger’s nipple.”

Cold weather will make this worse as the nipples become erect, causing greater irritation and a focused point of contact. Sweat can worsen it, too, as it reduces the protective barrier on the skin’s surface.

Luckily, this can easily be prevented. A bit of petroleum jelly, for instance, can help you avoid irritation on your runs.

3. Rashes

When we exercise, we sweat. This is our body’s natural way of cooling off.

But dead skin cells, dirt and microbes can all cause this sweat to become trapped in the pores beneath the skin’s surface. This can lead to heat rash – an itchy, prickly or stinging sensation in the skin.

This rash typically disappears on its own. It can be prevented by wearing looser clothing during workouts, exercising in a cooler environment or applying cool compresses to the skin after a workout.

Urticaria is another rash that may appear – also triggered by heat or exercise. Urticaria is typically more painful and itchy than a heat rash and often requires antihistamines to reduce the symptoms. It’s caused by the release of histamine (an immune chemical) when the body is exposed to the trigger.

4. Blackened toenails

Although this condition is commonly called “runner’s toenail”, it isn’t exclusive to these athletes. Any sport – including tennis and dancing – where there’s repetitive impact and pressure on the toes can cause toenails to blacken and even fall off.

A woman has removed her running shoe to check her bare foot for injuries.
Watch out for tight, ill-fitting shoes.
staras/ Shutterstock

Wearing proper fitting footwear that prevents the toes from rubbing and being squished in the shoe will reduce risk of this.

5. Runny nose

The rapid breathing we do during a workout can increase the number of irritants, debris and microbes that enter the body through the nose.

In response, the body begins producing more nasal fluids to wash them out – and prevent drying out. This results in a runny nose – a sign the body’s protective mechanisms are on the offensive.

Exercise-induced rhinitis is extremely common in swimmers and those who exercise in cold air – such as cross-country skiers. This is because these environments are very punishing on the mucous membranes.

6. Red eyes

Heavy lifting or straining during a workout can potentially cause structural damage to the eyes.

When we strain, it spikes our blood pressure – and this pressure can cause the small vessels in the white of the eyes to rupture. This is called a subconjunctival haemorrhage,

The result is a small spot of blood on the white of the eye. Thankfully, the condition is not painful and typically does not affect vision. It usually heals in a couple of weeks.

7. Coregasms

For some people, exercise can induce sexual pleasure – an exercise-induced orgasm or “coregasm.” While abdominal and core muscle exercises are common triggers, they aren’t the only exercises that can induce one. Some people have reported experiencing them while cycling, weight lifting, running, doing yoga or even walking.

Women tend to experience them more than men, but it isn’t known how much more common it is as studies are limited.

A person’s unique anatomy, as well as their physical, physiological and mental state, all likely play a role in whether or not a coregasm occurs. The feel-good neurotransmitters released by exercise (such as endorphins) are also recognised to be “orgasm accelerators”“, so these probably also play a role.

Thankfully most of these exercise-induced ailments are short lived and can easily be remedied at home during your next rest day. Any that don’t should be checked by a doctor or nurse.

The Conversation

Adam Taylor does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

ref. Runny noses, black toenails and ‘coregasms’: here are seven weird ailments that exercise can trigger – https://theconversation.com/runny-noses-black-toenails-and-coregasms-here-are-seven-weird-ailments-that-exercise-can-trigger-265694

The alleged British links to mass deforestation and displacement in a conflict few have even heard of

Source: The Conversation – UK – By Samira Homerang Saunders, Researcher, Centre for Climate Crime and Climate Justice, Queen Mary University of London

UK banks, energy giants and arms exporters are at the heart of one of the world’s least-known human rights and environmental crises, our research has revealed.

West Papua – the Indonesian-administered western half of the island also known as New Guinea – hosts much of the world’s third-largest rainforest after the Amazon and Congo basins.

Very few people outside of this region know about the decades of disappearances, torture and mass evictions of people from their land or of the independence struggle led by indigenous people. Even fewer know that the UK government and British companies are remain deeply entangled in the industries driving this destruction.

Our new audit documents, for the first time, how the UK supplies arms and jungle warfare training to Indonesia, while major British corporations – from BP to Unilever – and financial institutions profit from mining, palm oil, gas or logging in the territory, in spite of strong opposition from many people who live there. (BP did not respond to a request for comment; Unilever did not respond on record).

satellite image of island
New Guinea is north of Australia and is mostly covered in rainforest. Hundreds of thousands of people have been killed since Indonesia took over the western half of the island in the 1960s.
zelvan / shutterstock

These investments continue a legacy that began with Britain’s brief colonial presence in the 18th century and today links UK companies to an area that has seen mass deforestation, widespread displacement and allegations of torture and extrajudicial killing.

The environmental cost

West Papua has vast deposits of gold, copper and other metals, and major reserves of liquid petroleum gas. The region is home to the Grasberg mine, the world’s largest gold mine and second-largest copper mine.

A 2022 report by local activists estimated that, each day, around 300,000 tonnes of toxic mining waste are dumped into the Ajkwa river system. Fish stocks have been devastated and contaminated mining waste has piled up in and around the river, making it no longer navigable using traditional boats.

Our audit also documents how gold extracted from Grasberg is sold through the London Bullion Market Association and how the London Metal Exchange brands and sells copper from the Grasberg mine. (The LBMA has previously pointed to its responsible sourcing standards, while the LME has previously said it “takes its regulatory obligations seriously, and has appropriate measures in place to comply with such obligations, including in respect of [potentially criminal waste disposal]”).

Palm oil is another key driver of deforestation, and West Papua is the site of a rapid expansion of industrial agriculture which includes the world’s largest deforestation project. Our audit identifies 14 major British investors in West Papuan palm oil plantations, including HSBC. (HSBC did not respond to a request for comment). British firm Unilever sources palm oil from two mills in the region. (Unilever did not respond on the record).

British energy giant BP operates the Tangguh liquefied natural gas facility in West Papua. The project sits in the middle of one of the world’s largest contiguous mangrove forests and occupies 3,200 hectares of land, most of which is designated a “green zone” with extra environmental protections. Our audit estimates the project will ultimately release 1.5 billion tonnes of carbon by the time it is all processed and burned – equivalent to the EU’s entire emissions reductions between 2015 and 2030.

Since production began, BP has faced criticism over alleged ties with Indonesian security, particularly in the forced relocation of ten villages which severed local people from their ancestral fishing grounds (BP did not respond to a request for comment on each of these matters).

A legacy of colonialism – and the cold war

Britain’s role in West Papua began in 1793, when a British naval expedition briefly claimed the territory as “New Albion”. Within a few years the British were gone, and New Guinea soon became a Dutch colony.

But UK interest resurfaced during the cold war, when the west wanted to ensure that West Papua and its huge mineral resources were kept within the US sphere of influence. Through a UN-backed vote called the “Act of Free Choice” – widely criticised as a sham referendum and commonly referred to as the “Act of No Choice” – West Papua was incorporated into Indonesia rather than gaining independence.

This paved the way for the current model of industrial development, in which foreign-backed projects extract enormous wealth while local people miss out or are displaced.

In 2022, the UN’s refugee agency estimated that between 60,000 and 100,000 Papuans had been displaced in the previous four years. Today, the number may be even higher. Human rights defenders we have worked with in the region estimate there are more than 100,000 displaced.

This mass displacement is a direct consequence of large-scale industrial projects led or underpinned by foreign investors. Allegations of systemic torture, state killings and forced evictions continue, while UK companies and investors profit from the industries driving the crisis.

Until the people of West Papua – rather than foreign investors – are given control over their own resources, there is little prospect of an end to repression, mass displacement and poverty.

The Conversation

The authors do not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and have disclosed no relevant affiliations beyond their academic appointment.

ref. The alleged British links to mass deforestation and displacement in a conflict few have even heard of – https://theconversation.com/the-alleged-british-links-to-mass-deforestation-and-displacement-in-a-conflict-few-have-even-heard-of-265212

Why people are watching livestreams of influencers gambling – and how it could be fuelling addiction

Source: The Conversation – UK – By Jamie Torrance, Lecturer and Researcher in Psychology, Swansea University

Top streamers are paid by gambling operators to broadcast themselves betting, often with company money rather than their own. Beto Chagas/Shutterstock

Every night, millions of people across the world tune in to watch influencers spin slot machines, chase jackpots and ride emotional rollercoasters of wins and losses. Online viewers erupt with cheers, emojis and pleas for “one more spin”.

But behind the flashy graphics and charismatic streamers, lies a complex web of psychological triggers, parasocial relationships where fans feel like friends with creators who don’t know they exist, and normalised risk-taking.

New research by my colleagues and I into gambling livestreams reveals how these broadcasts are reshaping the landscape of online betting, and blurring the lines between entertainment and gambling advertising in ways that traditional media never could.

Gambling livestreams have exploded in popularity over the past few years. These are live broadcasts where content creators, including well known celebrities such as the musician, Drake, gamble in real time, often with slots, casino-style games such as roulette and sports betting, while thousands watch online and participate through chat.

Platforms like Twitch once hosted vast amounts of this content until implementing partial restrictions in 2022. But the streams didn’t disappear. Instead, they migrated to newer, less regulated platforms like Kick which has become popular for gambling content.

Young adults are particularly drawn to these streams. On Kick alone, for example, viewers aged 18 to 34 make up the largest demographic, representing approximately 60% of the platform’s global audience. Many of these viewers are of legal gambling age, creating a perfect storm of accessibility and influence.

The business model can be very lucrative. Top streamers are often paid by gambling operators to broadcast themselves betting, sometimes with company money rather than their own. They may earn additional revenue through affiliate links that direct viewers to betting sites. It’s advertising dressed up as entertainment, but far more powerful.

What we discovered

No empirical research had been conducted on this topic in the UK. So, we interviewed 15 young adults who watched gambling livestreams regularly, as part of a wider study. Our questioning focused on the psychological pull of gambling livestreams, what features viewers encounter and the self-reported harms they have experienced. What emerged was a portrait of sophisticated manipulation meeting genuine entertainment value.

Participants described forming deep connections with streamers, following their favourite personalities across multiple platforms like they would a friend. This pathway often started via streams unrelated to gambling, such as video game livestreams. However, when streamers then migrated to producing gambling content, many viewers followed.

What seemed to fascinate the majority of our participants were the eye-watering amounts of money staked, won and lost by streamers. In some instances, more money was lost by streamers in one evening than a single viewer would make in a year.

Collectively spectating these intense gambling sessions provided participants with a shared sense of community, with viewers either rooting for a big win or the chance to witness a crippling loss.

The casino-style features embedded into the streaming platform were also described in detail. Viewers earn “channel points” for watching streams, creating progression systems that mirror slot machine reward schedules.

They can bet these points on stream outcomes, essentially gambling on gambling. These points can then be redeemed for custom rewards, such as a shout-out from the streamer.

Most troubling was how participants told us they initially watched streams as a safer alternative to gambling themselves, hoping to satisfy their gambling urges vicariously. Instead, the opposite occurred. They reported intensified cravings and increased real-money gambling as a result of viewership. This phenomenon is known as the “urge paradox”.

Close up cropped photo of girl hands on laptop featuring online gambling
Gambling livestreams have grown in popularity in recent years.
Andrew Angelov/Shutterstock

Why this matters

Hundreds of thousands struggle with gambling harm in the UK, with young adults representing a particularly vulnerable group.

Traditional gambling advertising faces strict regulations. But livestreams exist in a regulatory vacuum. They aren’t 30-second TV spots, but multi-hour immersive experiences that build relationships, create community and normalise high-risk behaviour.

The combination is uniquely potent. Viewers aren’t just seeing ads but forming parasocial bonds with trusted figures who model gambling behaviour in real time. They’re participating through gamified features that mirror gambling mechanics. They’re watching unedited emotional reactions that feel authentic, even when the financial risk for streamers can be artificial.

Participants in our study recognised the manipulation. They knew streamers often used operator money and received revenue shares for sharing affiliate links. Yet this awareness didn’t deter them. The content remained influential regardless.

Age verification on livestreaming platforms can be particularly poor. Multiple participants noted seeing children in stream chats and described sign-up processes as requiring little more than “clicking to confirm that you’re 18 plus”.

Policymakers must treat livestreams as the powerful advertising vehicles they are, requiring mandatory disclosure of financial relationships, robust age verification and cross-border enforcement mechanisms.

Some countries are leading the way. Germany banned gambling advertising via streamers entirely in 2024, while the UK has restricted influencer marketing to minors. However, enforcement remains patchy as content simply migrates to less regulated platforms.

As these platforms multiply, comprehensive regulation that reflects the sophistication – and potential harm – of this digital gambling landscape is urgently needed. Without it, the line between entertainment and exploitation will only continue to blur.

The Conversation

Jamie Torrance has received funding from Gambling Research Exchange Ontario, the Academic Forum for the Study of Gambling (AFSG), the International Centre for Responsible Gambling and the Economic and Social Research Council.

ref. Why people are watching livestreams of influencers gambling – and how it could be fuelling addiction – https://theconversation.com/why-people-are-watching-livestreams-of-influencers-gambling-and-how-it-could-be-fuelling-addiction-266532

Green electricity deals are too complex – even as a researcher in sustainability I’ve been confused

Source: The Conversation – UK – By Lala Rukh, PhD Candidate, Energy, University of Galway

P Stock/Shutterstock

After comparing electricity tariffs on a spreadsheet, I can confirm that deciphering the plans feels a bit like learning ancient Greek.

As part of my doctoral research, I decided to explore smarter electricity plans (those that use smart meters and offer fluctuating prices) from different providers. That’s when I realised the standing charges – those fixed costs all customers must pay regardless of usage – took up such a large proportion of my bill that other changes might not make much difference.

Three spreadsheets and two mugs of coffee later, it was clear that choosing the “smarter” electricity plan is more of a labyrinth than a lightbulb moment. If a researcher in sustainability gets tangled in opaque pricing structures, what hope is there for the rest of the population?

In the UK, as well as in Ireland, energy standing charges are regulated, fixed daily fees. All suppliers levy these fees (as well as what’s known as a “public service obligation levy” in Ireland) regardless of how much electricity the customer uses. The charges cover upkeep of the network, meter servicing, billing and customer support.

My PhD focuses on energy performance in homes and sustainability behaviour. As part of my ongoing research, I asked people if they had ever thought about switching their energy plan or provider. Typically, they would shrug and say that they thought they were on the best one.

Many don’t know (or don’t care) about green tariff options. And many are not willing to endure the paperwork or the headache of changing plans. This tends to be the case even if it means they are stuck with something that is far from ideal.

Why is it so complex? First, there are about 20 providers in the UK and a dozen in Ireland. And then there are standard or smart meters to decide on, and 24-hour flat rates or peak/off-peak bands. This is before consumers even get to the “green premium” that pushes up the price they will pay per kWh slightly.

Once consumers have weighed all this up, some still have to consider things like direct-debit discounts, export credits if they have solar panels, and rates for charging electric vehicles. They could be forgiven for wondering if doing the right thing by the planet was meant to be this hard.

The puzzle behind ‘green’ plans

Beyond money and frustration, I found that there is an emotional toll for people in feeling like they have done something meaningful only to hit another barrier further down the line. That disillusionment can lead to “sustainability fatigue”, where the urge to give up outweighs the urge to improve.

In both the UK and Ireland, providers are also required to give consumers an estimated annual energy bill. This figure is generic (it is based on the national average of a three- or four-bedroom house) and as such it doesn’t help households greatly.

From my research, I have found that houses (and especially apartments) of very similar build type vary significantly in terms of energy use. After all, people clearly consume energy differently.

Smart meters could help hugely because they give households an insight into their energy use moment by moment. For instance, the energy expert Hannah E. Daly discovered that an old water pump in her home was silently consuming at least 800 watts of power.

This is the strength of smart meters – they make the invisible visible. When people can see which appliances are driving up their energy use, they are more motivated to change their behaviour or upgrade inefficient devices. They could also shift consumption to cheaper or cleaner times of day – the hours when energy use is best suited to the grid and often cheapest for the consumer (for example, 2am until 5am).

Leaders, brands and marketers often urge consumers to live more sustainably and switch to renewable energy and recyclables where possible. Yet the fine print can feel like it’s designed to trip people up. Sustainability should be baked into every product and service as standard.

For example, the EU-mandated energy label makes it easier for consumers to choose more energy-efficient appliances. In a similar way, all products and services should have a standardised sustainability rating — gold, silver or bronze could work well for this — to help customers understand how sustainable each option is.

Energy suppliers force the work on to consumers, making them jump through hoops just to be a bit greener. If going sustainable is truly the future, it probably shouldn’t feel like a luxury.

The Conversation

Lala Rukh receives funding from the Research Ireland for the ERBE Centre for Doctoral Training under grant agreement No 18/EPSRC-CDT/3586. She is affiliated with the University of Galway, Ireland and MaREI, the Research Ireland Centre for Energy, Climate and Marine research and innovation.

ref. Green electricity deals are too complex – even as a researcher in sustainability I’ve been confused – https://theconversation.com/green-electricity-deals-are-too-complex-even-as-a-researcher-in-sustainability-ive-been-confused-265825