AI’s ballooning energy consumption puts spotlight on data center efficiency

Source: The Conversation – USA (2) – By Divya Mahajan, Assistant Professor of Computer Engineering, Georgia Institute of Technology

These ‘chillers’ on the roof of a data center in Germany, seen from above, work to cool the equipment inside the building. AP Photo/Michael Probst

Artificial intelligence is growing fast, and so are the number of computers that power it. Behind the scenes, this rapid growth is putting a huge strain on the data centers that run AI models. These facilities are using more energy than ever.

AI models are getting larger and more complex. Today’s most advanced systems have billions of parameters, the numerical values derived from training data, and run across thousands of computer chips. To keep up, companies have responded by adding more hardware, more chips, more memory and more powerful networks. This brute force approach has helped AI make big leaps, but it’s also created a new challenge: Data centers are becoming energy-hungry giants.

Some tech companies are responding by looking to power data centers on their own with fossil fuel and nuclear power plants. AI energy demand has also spurred efforts to make more efficient computer chips.

I’m a computer engineer and a professor at Georgia Tech who specializes in high-performance computing. I see another path to curbing AI’s energy appetite: Make data centers more resource aware and efficient.

Energy and heat

Modern AI data centers can use as much electricity as a small city. And it’s not just the computing that eats up power. Memory and cooling systems are major contributors, too. As AI models grow, they need more storage and faster access to data, which generates more heat. Also, as the chips become more powerful, removing heat becomes a central challenge.

Small blue and green lights arranged in columns glow behind black mesh screens
Data centers house thousands of interconnected computers.
Alberto Ortega/Europa Press via Getty Images

Cooling isn’t just a technical detail; it’s a major part of the energy bill. Traditional cooling is done with specialized air conditioning systems that remove heat from server racks. New methods like liquid cooling are helping, but they also require careful planning and water management. Without smarter solutions, the energy requirements and costs of AI could become unsustainable.

Even with all this advanced equipment, many data centers aren’t running efficiently. That’s because different parts of the system don’t always talk to each other. For example, scheduling software might not know that a chip is overheating or that a network connection is clogged. As a result, some servers sit idle while others struggle to keep up. This lack of coordination can lead to wasted energy and underused resources.

A smarter way forward

Addressing this challenge requires rethinking how to design and manage the systems that support AI. That means moving away from brute-force scaling and toward smarter, more specialized infrastructure.

Here are three key ideas:

Address variability in hardware. Not all chips are the same. Even within the same generation, chips vary in how fast they operate and how much heat they can tolerate, leading to heterogeneity in both performance and energy efficiency. Computer systems in data centers should recognize differences among chips in performance, heat tolerance and energy use, and adjust accordingly.

Adapt to changing conditions. AI workloads vary over time. For instance, thermal hotspots on chips can trigger the chips to slow down, fluctuating grid supply can cap the peak power that centers can draw, and bursts of data between chips can create congestion in the network that connects them. Systems should be designed to respond in real time to things like temperature, power availability and data traffic.

How data center cooling works.

Break down silos. Engineers who design chips, software and data centers should work together. When these teams collaborate, they can find new ways to save energy and improve performance. To that end, my colleagues, students and I at Georgia Tech’s AI Makerspace, a high-performance AI data center, are exploring these challenges hands-on. We’re working across disciplines, from hardware to software to energy systems, to build and test AI systems that are efficient, scalable and sustainable.

Scaling with intelligence

AI has the potential to transform science, medicine, education and more, but risks hitting limits on performance, energy and cost. The future of AI depends not only on better models, but also on better infrastructure.

To keep AI growing in a way that benefits society, I believe it’s important to shift from scaling by force to scaling with intelligence.

The Conversation

Divya Mahajan owns shares in Google, AMD, Microsoft, and Nvidia. She receives funding from Google and AMD.

ref. AI’s ballooning energy consumption puts spotlight on data center efficiency – https://theconversation.com/ais-ballooning-energy-consumption-puts-spotlight-on-data-center-efficiency-254192

AI is transforming weather forecasting − and that could be a game changer for farmers around the world

Source: The Conversation – USA (2) – By Paul Winters, Professor of Sustainable Development, University of Notre Dame

Weather forecasts help farmers figure out when to plant, where to use fertilizer and much more. Maitreya Shah/Studio India

For farmers, every planting decision carries risks, and many of those risks are increasing with climate change. One of the most consequential is weather, which can damage crop yields and livelihoods. A delayed monsoon, for example, can force a rice farmer in South Asia to replant or switch crops altogether, losing both time and income.

Access to reliable, timely weather forecasts can help farmers prepare for the weeks ahead, find the best time to plant or determine how much fertilizer will be needed, resulting in better crop yields and lower costs.

Yet, in many low- and middle-income countries, accurate weather forecasts remain out of reach, limited by the high technology costs and infrastructure demands of traditional forecasting models.

A new wave of AI-powered weather forecasting models has the potential to change that.

A farmer in a field holds a dried out corn stalk.
A farmer holds dried-up maize stalks in his field in Zimbabwe on March 22, 2024. A drought had caused widespread water shortages and crop failures.
AP Photo/Tsvangirayi Mukwazhi

By using artificial intelligence, these models can deliver accurate, localized predictions at a fraction of the computational cost of conventional physics-based models. This makes it possible for national meteorological agencies in developing countries to provide farmers with the timely, localized information about changing rainfall patterns that the farmers need.

The challenge is getting this technology where it’s needed.

Why AI forecasting matters now

The physics-based weather prediction models used by major meteorological centers around the world are powerful but costly. They simulate atmospheric physics to forecast weather conditions ahead, but they require expensive computing infrastructure. The cost puts them out of reach for most developing countries.

Moreover, these models have mainly been developed by and optimized for northern countries. They tend to focus on temperate, high-income regions and pay less attention to the tropics, where many low- and middle-income countries are located.

A major shift in weather models began in 2022 as industry and university researchers developed deep learning models that could generate accurate short- and medium-range forecasts for locations around the globe up to two weeks ahead.

These models worked at speeds several orders of magnitude faster than physics-based models, and they could run on laptops instead of supercomputers. Newer models, such as Pangu-Weather and GraphCast, have matched or even outperformed leading physics-based systems for some predictions, such as temperature.

A woman in a red sari tosses pellets into a rice field.
A farmer distributes fertilizer in India.
EqualStock IN from Pexels

AI-driven models require dramatically less computing power than the traditional systems.

While physics-based systems may need thousands of CPU hours to run a single forecast cycle, modern AI models can do so using a single GPU in minutes once the model has been trained. This is because the intensive part of the AI model training, which learns relationships in the climate from data, can use those learned relationships to produce a forecast without further extensive computation – that’s a major shortcut. In contrast, the physics-based models need to calculate the physics for each variable in each place and time for every forecast produced.

While training these models from physics-based model data does require significant upfront investment, once the AI is trained, the model can generate large ensemble forecasts — sets of multiple forecast runs — at a fraction of the computational cost of physics-based models.

Even the expensive step of training an AI weather model shows considerable computational savings. One study found the early model FourCastNet could be trained in about an hour on a supercomputer. That made its time to presenting a forecast thousands of times faster than state-of-the-art, physics-based models.

The result of all these advances: high-resolution forecasts globally within seconds on a single laptop or desktop computer.

Research is also rapidly advancing to expand the use of AI for forecasts weeks to months ahead, which helps farmers in making planting choices. AI models are already being tested for improving extreme weather prediction, such as for extratropical cyclones and abnormal rainfall.

Tailoring forecasts for real-world decisions

While AI weather models offer impressive technical capabilities, they are not plug-and-play solutions. Their impact depends on how well they are calibrated to local weather, benchmarked against real-world agricultural conditions, and aligned with the actual decisions farmers need to make, such as what and when to plant, or when drought is likely.

To unlock its full potential, AI forecasting must be connected to the people whose decisions it’s meant to guide.

That’s why groups such as AIM for Scale, a collaboration we work with as researchers in public policy and sustainability, are helping governments to develop AI tools that meet real-world needs, including training users and tailoring forecasts to farmers’ needs. International development institutions and the World Meteorological Organization are also working to expand access to AI forecasting models in low- and middle-income countries.

A man sells grain in Dawanau International Market in Kano, Nigeria on July 14, 2023.
Many low-income countries in Africa face harsh effects from climate change, from severe droughts to unpredictable rain and flooding. The shocks worsen conflict and upend livelihoods.
AP Photo/Sunday Alamba

AI forecasts can be tailored to context-specific agricultural needs, such as identifying optimal planting windows, predicting dry spells or planning pest management. Disseminating those forecasts through text messages, radio, extension agents or mobile apps can then help reach farmers who can benefit. This is especially true when the messages themselves are constantly tested and improved to ensure they meet the farmers’ needs.

A recent study in India found that when farmers there received more accurate monsoon forecasts, they made more informed decisions about what and how much to plant – or whether to plant at all – resulting in better investment outcomes and reduced risk.

A new era in climate adaptation

AI weather forecasting has reached a pivotal moment. Tools that were experimental just five years ago are now being integrated into government weather forecasting systems. But technology alone won’t change lives.

With support, low- and middle-income countries can build the capacity to generate, evaluate and act on their own forecasts, providing valuable information to farmers that has long been missing in weather services.

The Conversation

Paul Winters receives funding from the Gates Foundation. He is the Executive Director of AIM for Scale.

Amir Jina receives funding from AIM for Scale.

ref. AI is transforming weather forecasting − and that could be a game changer for farmers around the world – https://theconversation.com/ai-is-transforming-weather-forecasting-and-that-could-be-a-game-changer-for-farmers-around-the-world-263030

5 forecasts early climate models got right – the evidence is all around you

Source: The Conversation – USA (2) – By Nadir Jeevanjee, Research Physical Scientist, National Oceanic and Atmospheric Administration

The island nation of Tuvalu is losing land to sea-level rise, and its farms and water supplies are under threat from salt water. Mario Tama/Getty Images

Climate models are complex, just like the world they mirror. They simultaneously simulate the interacting, chaotic flow of Earth’s atmosphere and oceans, and they run on the world’s largest supercomputers.

Critiques of climate science, such as the report written for the Department of Energy by a panel in 2025, often point to this complexity to argue that these models are too uncertain to help us understand present-day warming or tell us anything useful about the future.

But the history of climate science tells a different story.

The earliest climate models made specific forecasts about global warming decades before those forecasts could be proved or disproved. And when the observations came in, the models were right. The forecasts weren’t just predictions of global average warming – they also predicted geographical patterns of warming that we see today.

An older man smiles at the camera with an impish grin.
Syukuro Manabe was awarded the Nobel Prize in physics in 2021.
Johan Nilsson/TT News Agency/AFP

These early predictions starting in the 1960s emanated largely out of a single, somewhat obscure government laboratory outside Princeton, New Jersey: the Geophysical Fluid Dynamics Laboratory. And many of the discoveries bear the fingerprints of one particularly prescient and persistent climate modeler, Syukuro Manabe, who was awarded the 2021 Nobel Prize in physics for his work.

Manabe’s models, based in the physics of the atmosphere and ocean, forecast the world we now see while also drawing a blueprint for today’s climate models and their ability to simulate our large-scale climate. While models have limitations, it is this track record of success that gives us confidence in interpreting the changes we’re seeing now, as well as predicting changes to come.

Forecast No. 1: Global warming from CO2

Manabe’s first assignment in the 1960s at the U.S. Weather Bureau, in a lab that would become the Geophysical Fluid Dynamics Laboratory, was to accurately model the greenhouse effect – to show how greenhouse gases trap radiant heat in Earth’s atmosphere. Since the oceans would freeze over without the greenhouse effect, this was a key first step in building any kind of credible climate model.

To test his calculations, Manabe created a very simple climate model. It represented the global atmosphere as a single column of air and included key components of climate, such as incoming sunlight, convection from thunderstorms, and his greenhouse effect model.

Chart showing temperatures warming at ground level and in the atmosphere as carbon dioxide concentrations rises.
Results from Manabe’s 1967 single-column global warming simulations show that as carbon dioxide (CO2) increases, the surface and lower atmosphere warm, while the stratosphere cools.
Syukuro Manabe and Richard Wetherald, 1967

Despite its simplicity, the model reproduced Earth’s overall climate quite well. Moreover, it showed that doubling carbon dioxide concentrations in the atmosphere would cause the planet to warm by about 5.4 degrees Fahrenheit (3 degrees Celsius).

This estimate of Earth’s climate sensitivity, published in 1967, has remained essentially unchanged in the many decades since and captures the overall magnitude of observed global warming. Right now the world is about halfway to doubling atmospheric carbon dioxide, and the global temperature has warmed by about 2.2 F (1.2 C) – right in the ballpark of what Manabe predicted.

Other greenhouses gases such as methane, as well as the ocean’s delayed response to global warming, also affect temperature rise, but the overall conclusion is unchanged: Manabe got Earth’s climate sensitivity about right.

Forecast No. 2: Stratospheric cooling

The surface and lower atmosphere in Manabe’s single-column model warmed as carbon dioxide concentrations rose, but in what was a surprise at the time, the model’s stratosphere actually cooled.

Temperatures in this upper region of the atmosphere, between roughly 7.5 and 31 miles (12 and 50 km) in altitude, are governed by a delicate balance between the absorption of ultraviolet sunlight by ozone and release of radiant heat by carbon dioxide. Increase the carbon dioxide, and the atmosphere traps more radiant heat near the surface but actually releases more radiant heat from the stratosphere, causing it to cool.

Heat map shows cooling in the stratosphere. The stratosphere, starting at 10-15 kilometers above the surface and extending up to an altitude of 50 kilometers, has been cooling over the past 20 years at all latitudes while the atmosphere beneath it has warmed.

IPCC 6th Assessment Report

This cooling of the stratosphere has been detected over decades of satellite measurements and is a distinctive fingerprint of carbon dioxide-driven warming, as warming from other causes such as changes in sunlight or El Niño cycles do not yield stratospheric cooling.

Forecast No. 3: Arctic amplification

Manabe used his single-column model as the basis for a prototype quasi-global model, which simulated only a fraction of the globe. It also simulated only the upper 100 meters or so of the ocean and neglected the effects of ocean currents.

In 1975, Manabe published global warming simulations with this quasi-global model and again found stratospheric cooling. But he also made a new discovery – that the Arctic warms significantly more than the rest of the globe, by a factor of two to three times.

Map shows the Arctic warming much faster than the rest of the planet.

Map from IPCC 6th Assessment Report

This “Arctic amplification” turns out to be a robust feature of global warming, occurring in present-day observations and subsequent simulations. A warming Arctic furthermore means a decline in Arctic sea ice, which has become one of the most visible and dramatic indicators of a changing climate.

Forecast No. 4: Land-ocean contrast

In the early 1970s, Manabe was also working to couple his atmospheric model to a first-of-its-kind dynamical model of the full world ocean built by oceanographer Kirk Bryan.

Around 1990, Manabe and Bryan used this coupled atmosphere-ocean model to simulate global warming over realistic continental geography, including the effects of the full ocean circulation. This led to a slew of insights, including the observation that land generally warms more than ocean, by a factor of about 1.5.

As with Arctic amplification, this land-ocean contrast can be seen in observed warming. It can also be explained from basic scientific principles and is roughly analogous to the way a dry surface, such as pavement, warms more than a moist surface, such as soil, on a hot, sunny day.

The contrast has consequences for land-dwellers like ourselves, as every degree of global warming will be amplified over land.

Forecast No. 5: Delayed Southern Ocean warming

Perhaps the biggest surprise from Manabe’s models came from a region most of us rarely think about: the Southern Ocean.

This vast, remote body of water encircles Antarctica and has strong eastward winds whipping across it unimpeded, due to the absence of land masses in the southern midlatitudes. These winds continually draw up deep ocean waters to the surface.

An illustration shows how ocean upwelling works
Winds around Antarctica contribute to upwelling of cold deep water that keeps the Southern Ocean cool while also raising nutrients to the surface waters.
NOAA

Manabe and colleagues found that the Southern Ocean warmed very slowly when atmospheric carbon dioxide concentrations increased because the surface waters were continually being replenished by these upwelling abyssal waters, which hadn’t yet warmed.

This delayed Southern Ocean warming is also visible in the temperature observations.

What does all this add up to?

Looking back on Manabe’s work more than half a century later, it’s clear that even early climate models captured the broad strokes of global warming.

Manabe’s models simulated these patterns decades before they were observed: Arctic Amplification was simulated in 1975 but only observed with confidence in 2009, while stratospheric cooling was simulated in 1967 but definitively observed only recently.

Climate models have their limitations, of course. For instance, they cannot predict regional climate change as well as people would like. But the fact that climate science, like any field, has significant unknowns should not blind us to what we do know.

The Conversation

Nadir Jeevanjee works for NOAA’s Geophysical Fluid Dynamics Laboratory, which is discussed in this article. The views expressed herein are in no sense official positions of the Geophysical Fluid Dynamics Laboratory, the National Oceanic and Atmospheric Administration, or the Department of Commerce.

ref. 5 forecasts early climate models got right – the evidence is all around you – https://theconversation.com/5-forecasts-early-climate-models-got-right-the-evidence-is-all-around-you-263248

Green gruel? Pea soup? What Westerners thought of matcha when they tried it for the first time

Source: The Conversation – USA (2) – By Rebecca Corbett, Japanese Studies Librarian and Senior Lecturer in History, University of Southern California

Matcha lattes are prepared at a cafe in the Los Feliz neighborhood of Los Angeles in May 2025. Frederic J. Brown/AFP via Getty Images

Matcha mania” shows no signs of slowing, with global demand pushing “supply chains to the brink,” as Australia’s ABC News reported in July 2025.

The powdered drink retains a massive following in Tokyo, where long lines of customers snake out of The Matcha Tokyo on any given Saturday. At the trendy, minimalist cafe, the staff uses a cast-iron kettle and a bamboo ladle. Both are a nod to the traditional Japanese way of preparing matcha, called “chanoyu,” which literally means “hot water for tea” but in English has been translated as “tea ceremony.”

Beyond Tokyo, matcha cafes and bars have also become a familiar sight in Western cities, from Stockholm to Melbourne to Los Angeles. Matcha has been a permanent fixture on the menu at Starbucks since 2019 and at Dunkin’ since 2020.

It’s been quite the rise for a drink long met with skepticism in the West.

World’s fairs serve as a stage

I spent part of 2024 as a Japan Foundation Fellow at Waseda University, where I researched how Westerners experienced matcha and chanoyu during the Meiji period, an era of rapid modernization and Westernization that lasted from 1868 to 1912.

Matcha is a form of green tea in which young tea leaves have been ground to a powder using a stone mill. Unlike other teas, which involve steeping leaves and removing them before drinking, matcha powder is then whisked into hot water.

Spoon holding a pile of green powder.
Matcha is made using tea leaves ground into a powder.
Sina Schuldt/Picture Alliance via Getty Images

Matcha actually originated in China. It was introduced to Japan around 1250 C.E., where it assumed a key role in chanoyu from the 1500s on. Portuguese Jesuit missionaries in Japan in the 1500s wrote about both matcha and chanoyu. But only in the 19th century did interest in matcha really take off outside Japan.

Beginning in the late 19th century, world’s fairs and expositions started being held in European and American cities. These events allowed countries from around the world to showcase their art, inventions and culture before huge audiences.

For emerging Japan, world’s fairs and expositions presented a tremendous opportunity. In its exhibits, Japanese representatives often gave chanoyu demonstrations, while both the Japanese government and tea industry heavily marketed all varieties of Japanese green tea, including matcha.

Initial skepticism

Though steeped Japanese green tea became popular in 19th-century America, where it was usually sipped with milk and sugar, matcha didn’t initially jibe with Western palates.

Eliza Ruhamah Scidmore, an American journalist and travel writer who spent decades living in Japan, described matcha as “a bowl of green gruel more bitter than quinine” in her 1891 book “Jinrikisha Days in Japan.” Wealthy Canadian tourist Katharine Schuyler Baxter detailed her experience at a matcha tea gathering in her 1895 book “In Beautiful Japan: A Story of Bamboo Lands.”

“The beverage is made of powdered leaves, is greenish in color, thick like pea-soup, fragrant, and not very palatable,” she wrote. In my research, I encountered “pea soup” being the most common descriptor of matcha at this time.

Descriptions of matcha and chanoyu also abound in newspaper articles from the era.

Canadian journalist Helen E. Gregory-Flesher described the Japanese tea ceremony for readers in San Francisco.

“Very few Europeans can drink it without feeling very unhappy,” she wrote of a thick preparation of matcha called “koicha.” “For in the first place the taste is not agreeable, and then it is so intensely strong that it is sure to disagree with them if they do manage to swallow it.”

For the St. Louis Globe Democrat, the Countess Anna de Montaigu reported on a tea gathering she attended at the St. Louis World’s Fair in 1904. She described matcha’s flavor as “exquisite,” but left her American readers with a warning: “Drunk without sugar or cream, this expensive tea … is not pleasant to the palate of the uninitiated.”

Embracing the ceremony

There are also records of a few Westerners studying chanoyu while living in Japan. While those records don’t include their thoughts on matcha, I have to assume they enjoyed drinking it – at least enough to continue their practice, since in all cases they studied chanoyu for several years.

Chanoyu isn’t a simple serving ceremony. It’s a practice that involves learning the range of ways to serve and receive matcha, as well as food, and it’s taught by various “lineages,” or schools.

Lessons involve students learning how to be a host and a guest through observation and practice. All of this learning is put into practice by hosting or being a guest at a formal tea gathering, called a “chaji.” This can last three to four hours and include a multicourse meal – the “kaiseki” – several rounds of sake, and the laying and replenishing of charcoal.

There are two servings of matcha; one is prepared as thick tea – koicha – the other as thinner tea known as “usucha.” Each is accompanied by sweets.

A Swedish woman named Ida Trotzig lived in Japan from 1888 to 1921, during which she took lessons in chanoyu. Upon returning to Sweden she published a book about chanoyu in 1911, “Cha-no-yu Japanernas teceremoni.” American Mary Averil also studied both chanoyu and ikebana, the art of Japanese flower arrangement.

Newspaper clipping featuring images of flowers and a seated white woman dressed in Japanese garb performing a tea ceremony.
Mary Averil performs chanoyu in a 1911 issue of The San Francisco Call.
Library of Congress

In 1905, the Urasenke School of Tea in Kyoto welcomed three American sisters, Helen, Grace and Florence Scottfield, as students. There, they studied under the head of the school, and a photograph of all three girls wearing kimonos with their hair styled in a Japanese manner appeared in an issue of the school’s monthly magazine in 1908.

Matcha minus chanoyu

Scholars haven’t pinpointed the reasons for the recent global matcha boom. But I think it’s worth considering a few factors.

First, it’s clear that social media, particularly Instagram and TikTok, have played a big role. The bright green beverage is aesthetically pleasing. Its many purported health benefits have also allowed it to join the ranks of other viral superfoods, such as acai berries and kombucha.

Then there’s the way Westerners often mythologize Japan as a source of “ancient wisdom.” Accompanying that is a particular infatuation with traditional Japanese practices, lifestyles and foods – matcha included.

Finally, people seem drawn to the minimalist aesthetics associated with chanoyu, which have echoes in other Japanese practices such as dry rock gardening and calligraphy.

Green, frothy drink in a craft ceramic cup, next to a dish of green powder, a ceramic teapot and a bamboo whisk.
Many cafes use tools involved in chanoyu such as bamboo scoops and whisks.
Natasha Breen/REDA/Universal Images Group via Getty Images

Interestingly, the vast majority of matcha drinkers today don’t experience chanoyu, even as matcha purveyors borrow from the practice’s aesthetics. In the late 19th century, you couldn’t drink matcha without first experiencing chanoyu. And the drink was always served “straight” – no milks, flavorings or sweeteners.

Sometimes I wonder what the Countess de Montaigu would order if she visited Pipers Tea and Coffee, which is rated the best matcha in St. Louis on Yelp. Would she prefer it straight? Or would she be won over by its In Bloom Latte – a vanilla matcha latte topped with cherry blossom-sakura cold foam?

The Conversation

Rebecca Corbett receives funding from The Japan Foundation. She is affiliated with the Urasenke School of Tea through membership in the Urasenke Tankokai Los Angeles Association.

ref. Green gruel? Pea soup? What Westerners thought of matcha when they tried it for the first time – https://theconversation.com/green-gruel-pea-soup-what-westerners-thought-of-matcha-when-they-tried-it-for-the-first-time-263014

65,000 Pennsylvania kids have a parent in prison or jail − here’s what research says about the value of in-person visits

Source: The Conversation – USA – By Julie Poehlmann, Professor of Human Development & Family Studies, University of Wisconsin-Madison

Studies show that in-person visits between children and a parent in jail or prison can strengthen family bonds and reduce recidivism. Joe Amon/The Denver Post via Getty Images

Across Pennsylvania, an estimated 65,459 children have a parent in jail or prison. That’s according to a recent email inquiry to the Pennsylvania Department of Corrections. Nationwide, nearly half of adults have experienced a close family member being in jail or prison, and 1 in 14 children have lost a parent who was living with them to incarceration.

In May 2025, state Rep. Andre Carroll, whose district covers parts of northwest Philadelphia, and whose own father was incarcerated when Carroll was a child, introduced PA House Bill 1506. The proposed law “focuses on improving communication between incarcerated individuals and their families” by making phone calls and other communication with incarcerated individuals free. It would also prohibit the replacement of in-person visits with other forms of communication such as video calls.

I’m a psychologist and professor of human development and family studies who has studied children with incarcerated parents for more than 25 years.

In 2020, when in-person visits were stopped at jails and prisons due to the COVID-19 pandemic, my colleagues and I interviewed 71 jailed parents in Wisconsin to understand the strengths and challenges of remote video visits with their children.

The parents we spoke with strongly preferred in-person visits, where they are allowed to touch and hug, over virtual ones.

“Contact means a lot,” one parent told us. “This type of stuff breaks families apart, not being able to see a person face to face or touch a person.”

Another parent said, “Video visits are good as it fits into their schedule, but they are not the same. … Giving your child a hug is worth a hundred video visits.”

These findings are still relevant today because many local jails across the country are using video visits as a replacement for in-person visits. For example, an analysis of 40 county jails in Michigan found that 33 of them banned in-person visits.

State and federal prisons generally have in-person visits, with video visits sometimes offered as a supplement.

Dozens of stalls which each contain a video monitor and plastic chair
The video visit room of a newly constructed county jail in Irvine, Calif.
Paul Bersebach/MediaNews Group/Orange County Register via Getty Images

Benefits for kids

Kids whose parents are in jail or prison are more likely to experience problems in health and well-being compared to their peers, though a growing body of research shows that many children with incarcerated parents are resilient. Resilience refers to the development of competence despite experiencing significant hardship or stress.

In-person visits in particular have been shown to strengthen parent-child relationships, which are a key resilience factor.

In addition, research has shown that children benefit from visiting with their incarcerated parents when such visits are part of an intervention program that includes, for example, mentoring programs or child-friendly visits.

During child-friendly visits, children see their incarcerated parents face to face and can hug them, hold hands, be carried, or sit on their lap. They engage in meaningful activities together – such as playing games, reading together, doing art projects, or taking photos of themselves – that are designed to strengthen their relationship. They can also eat together, are free to move around the space, and are supported by trained staff.

In-person contact visits that allow touch are more developmentally appropriate for children than noncontact visits. For young children who are not part of an intervention, visits with incarcerated parents behind plexiglass can be confusing. The kids can see but not touch their parent, and they can only hear and speak to them through a device that looks like an old-fashioned telephone.

Benefits for parents

Incarcerated parents say that separation from their children is the most difficult part about being in prison or jail. They frequently report symptoms of distress and depression, especially when they have little contact with their children.

More frequent parent-child contact during parental incarceration – and visiting in particular – is associated with better mental health, fewer behavioral infractions, better relationships with the child’s at-home caregiver and more parent-child contact and better adjustment after release.

Other studies have found links between more visits with children and less recidivism, which also benefits society as a whole.

Furthermore, a study of 507 adults incarcerated because of felony charges in a county jail in Virginia found that more frequent contact with family members during incarceration related to more family connectedness, which in turn predicted better mental health during the first year after release.

Woman holding baby rubs face and young child speaks to man on TV screen
File photo of a video visit at a county jail in Texas.
AP Photo/David J. Phillip

Barriers to contact

Despite the benefits of visiting and other forms of contact, barriers can prevent communication from occurring regularly or at all.

Some of these barriers are economic. Supporting a loved one in prison or jail can be a major financial strain on family members, and children in families experiencing more economic hardship are less likely to visit their incarcerated parents.

Some prisons charge exorbitant fees for video and phone calls. The Prison Policy Initiative tracks the prices of phone calls from prisons in each state. In 2021, the average cost of a 15-minute in-state phone call from a Pennsylvania prison was more than $3.

The racial disparities in who is incarcerated mean that Black and Latino families disproportionately carry the financial load of incarceration-related expenses.

Other barriers involve distance that families live from the prison or jail, time and scheduling conflicts, and strict mail policies that allow incarcerated people to receive only postcards or scanned copies of their mail. Strained relationships between incarcerated parents and family members can further limit contact.

Keeping families connected

Transportation programs offered by the Pennsylvania Prison Society, an advocacy organization for people who are incarcerated and their families, and other groups can help when family finances are tight. PPS currently provides rides from Philadelphia to four state correctional institutions. A round-trip bus ticket, which is usually $20, is free for children under 18.

In addition, some jails and prisons offer a limited number of free video visits or phone calls. The Pennsylvania Department of Corrections’ website indicates that incarcerated individuals can receive up to four in-person visits per month in addition to six no-cost video visits.

Other organizations are trying to make sure that children and other family members have a chance to stay connected to their incarcerated loved ones in positive ways. Earlier this year, nonprofit legal advocacy organizations helped children in two Michigan counties file landmark civil rights lawsuits that asserted a constitutional right to visit their parents in jail.

As an expert witness in these cases, I hope that they help more children get the “right to hug” their incarcerated parents and raise awareness of the positive impacts that visits play in the current and future well-being of incarcerated individuals and their families.

The Conversation

Julie Poehlmann receives funding from the National Institutes of Health; the content of this article is solely the responsibility of the author and does not necessarily represent the official views of the National Institutes of Health. Dr. Poehlmann is also currently serving as an expert witness in several legal cases that involve incarcerated parents and their children.

ref. 65,000 Pennsylvania kids have a parent in prison or jail − here’s what research says about the value of in-person visits – https://theconversation.com/65-000-pennsylvania-kids-have-a-parent-in-prison-or-jail-heres-what-research-says-about-the-value-of-in-person-visits-262185

No credit history? No problem − new research suggests shopping data works as a proxy for creditworthiness

Source: The Conversation – USA (2) – By Joonhyuk Yang, Assistant Professor of Marketing, Mendoza College of Business, University of Notre Dame

No credit history? That need not be a problem for first-time borrowing. AP Photo/Mark Humphrey

If you didn’t know much about someone, would you lend them a whole lot of money? Probably not – and banks are the same way. That’s why people with no credit history often have trouble getting loans. Banks and credit bureaus look at people’s past borrowing to predict how likely they are to repay. And when there’s no history, they tend to assume the worst.

That invisibility leaves many people in limbo. A young worker applying for her first credit card, a shopkeeper who has always relied on cash, or a recent migrant without local records may all be responsible borrowers. But without a file, lenders typically can’t tell the difference between them and someone at truly high risk of defaulting.

As marketing professors studying consumer finance, we wanted to know: Are there alternative sources of information that can help identify safe borrowers? And in our new study in Peru, we found a potential answer in everyday shopping habits.

By linking loyalty-card data from a large retailer with Peru’s national credit registry, we tested whether retail information – what people buy, when they shop, how they pay – could improve lenders’ ability to distinguish safe first-time applicants from risky ones.

The results were striking. Applicants with no credit history saw approval rates of only 16% when lenders judged them solely by traditional indicators such as income. But adding shopping data almost doubled approvals to 31%, and in some cases tripled them to 48% – with only a modest increase in defaults.

Without this retail data, newcomers look almost identical. But with it, safe borrowers emerge from the crowd. We found that people who bought items on sale, shopped at regular times and used noncash payment methods consistently had lower default risk than those who did not.

Why it matters

The World Bank estimates that about 1.4 billion adults remain unbanked, and billions more struggle to access formal credit because they lack sufficient history. In Peru, for example, less than a quarter of adults reported borrowing from a financial institution in the past year.

That gap matters. Access to credit lets households invest in education, launch businesses, buy homes and weather financial shocks. People who can’t borrow from established lenders may turn to informal lenders who charge punishingly high interest rates. Others simply go without, unable to smooth income swings or seize opportunities to improve their lives.

Our findings point to a practical way forward. Retailers and banks could work together to expand access by using shopping data – with consumer consent – as a second look for applicants who would otherwise be rejected. This extra layer of information doesn’t penalize those who already qualify. Instead, it helps identify safe borrowers among the invisible.

In a previous article, we showed that even a grocery basket could help predict repayment. This new research goes further by drawing on a much broader retail footprint that includes clothing, household goods and more. It also tracks what happens to people after rejection, following them into the national credit registry to see whether they eventually borrowed elsewhere and repaid. (Both studies were done with consumers’ consent and used anonymized data.)

What’s next

Our study relied on simulations of scenarios in which lenders incorporated retail data into their scoring models – so the next step is to test these models in practice. A field experiment could compare retail-based scoring with traditional methods head-to-head, tracking not just approvals and defaults but also the longer-term effects on borrowers. Do first-time borrowers who gain access go on to build healthy credit histories? Do they invest in education, businesses or housing, improving their financial well-being over time?

For lenders, too, there are open questions. How should banks adapt their customer service for people brand-new to credit – for example, by starting with lower limits and raising them gradually? For policymakers, the challenge is to ensure that these new tools expand access without compromising privacy or fairness. Strong guardrails and consumer protections will be critical so that broader credit access leads not just to more loans but to fair and sustainable financial inclusion.

The Research Brief is a short take on interesting academic work.

The Conversation

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their academic appointment.

ref. No credit history? No problem − new research suggests shopping data works as a proxy for creditworthiness – https://theconversation.com/no-credit-history-no-problem-new-research-suggests-shopping-data-works-as-a-proxy-for-creditworthiness-263103

From intention to impact: 3 ways men in leadership can build equitable workplaces that work for everyone

Source: The Conversation – USA (2) – By Lisa Kaplowitz, Associate Professor & Executive Director, Center for Women in Business, Rutgers University

Many top-performing companies say they are committed to supporting women in the workplace, and there’s reason to believe most men want to be better allies to women as well. They just don’t know how.

We are business professors who recently surveyed more than 400 managers about gender equity. We found that while men and women agree on what gender equity means in principle, they often disagree on what it takes to achieve it. Bridging that gap matters – without it, well-meaning leaders may take actions that do nothing or even backfire.

For our analysis, we interviewed 227 male managers and 209 female managers. When we asked them to name three words they associated with gender equity, they responded with remarkably similar answers.

Word clouds show that both men and women associate the word 'fair' with gender equity.
The top three words men and women associate with gender equity, in green and purple, respectively.
Source: Rutgers Center for Women in Business (CWIB)

But when it came to naming specific actions, clear differences emerged. Male managers were more than twice as likely as their female counterparts to think gender equity requires “extreme” sacrifice. What’s more, men were less likely than women to connect everyday workplace behaviors – such as challenging misogynistic behavior, taking paternity leave and offering a flexible work environment – with advancing equity.

This suggests a problem: If men and women envision the path to equity differently, progress will stall. That’s why it’s important to remember that gender equity isn’t a zero-sum game. Great leadership means building equity into daily practices to create a workplace that works for everyone. Research points to three practical moves leaders can make right now.

Speak up without speaking over

One of the biggest perception gaps has to do with challenging misogynistic behavior at work. Research shows that when men call out bad behavior, it benefits women’s well-being and reduces the likelihood of future incidents.

However, men often weigh the potential social costs before speaking up, which can lead them to not engage or to reinforce gender stereotypes. For example, they may worry about alienating other men or being seen as “too judgmental.”

Clear, shared workplace standards can help. Setting explicit expectations about respectful communication can reduce uncertainty and encourage collaboration. It can also relieve the hidden cognitive burden men may feel about saying the wrong thing. It’s important to avoid creating a “gotcha” mentality and instead use mistakes as growth opportunities.

Establishing team norms that include speaking from one’s own experience and beginning with inquiry instead of scrutiny can help encourage fruitful dialogue. Reminding employees of shared values and encouraging everyone to seek to understand before jumping to conclusions is helpful. When managers hear out employee hesitations and verbally reward inclusive behavior, norms are reinforced.

This is especially important in a climate where high-profile CEOs are promoting narrow, stereotypical visions of leadership – for example, by calling for more “masculine energy” in corporate settings. Even male allies who disagree might be reluctant to challenge such views. But confronting those norms is crucial – not only for women’s benefit, but also men’s.

That’s because rhetoric that reinforces a single idea of masculinity sets unattainable standards for how men should act in the workplace. It also discourages them from expressing stereotypically “feminine” qualities such as empathy, collaboration and emotional intelligence that are also critical for leaders to succeed. When men speak up, it can broaden the definition of leadership for everyone.

Take paternity leave

Another gap we found had to do with how managers viewed men taking paternity leave. The majority of female managers we surveyed considered it vital to gender equity, but many male managers didn’t see the connection.

The evidence, however, is clear: Ample research suggests that paternity leave creates more gender-inclusive environments. Paternity leave normalizes the role of men in sharing the caregiving responsibilities from the start, which not only enables increased female participation in the workforce but has also been shown to reduce sexist attitudes, result in a more equitable division of labor at home, and may even help to increase women’s wages.

One reason men avoid taking paternity leave is fear of social judgment. Research shows that most Americans support paid leave for both mothers and fathers, but that value doesn’t translate to practice – 76% of fathers return to work one week after the birth of their child. It’s not uncommon for men to approve of paternity leave and want to take it themselves, but to hold back because of what they think other men think. This phenomenon – where you base your actions on what you think others think, not what you actually think – is known as pluralistic ignorance.

Facing pressure to be the breadwinner, fear of career setbacks, and stereotypes that say men aren’t as good at caregiving, lead many men to worry that taking paternity leave may not be seen as “manly.” If men were more open about their desire to take paternity leave, it could create a domino effect, reducing the stigma associated with leave for all parents.

Advocate for flexibility

The same principle applies to flexible work environments, which reduce fatigue and burnout for caregivers and noncaregivers alike. Men and women say that flexible work, which includes both flexible hours and flexible work locations, is a top-three employee benefit and critical to a company’s success.

However, men may be concerned about asking for a more flexible schedule, especially for caregiving, because it violates norms about masculinity and the ideal worker. For instance, men may be hesitant to admit they prefer a 7 a.m. to 3 p.m. schedule to handle school pickups, because they may consider that “a woman’s job” or because they think it will make them seem less committed to their job.

The more everyone uses flexible work practices, the less stigmatized they become for all employees, regardless of gender or caregiving status. Encouraging their use can be as simple as providing models to men of high-status workers who incorporate flexible work practices.

For example, the financial services firm Moody’s has been implementing a “PurposeFirst” approach to flexible work, in which teams decide when in-person collaboration is essential and when remote work is more efficient. If one team needs time for more “heads-up” or collaborative work, then they have set times and office space to make sure that happens. Teams that spend more hours on “heads-down work” may not need the office space but might need more virtual check-ins.

This is crucial, since research has shown that the biggest downside of hybrid or remote work is lost opportunities to connect with colleagues. However, hybrid work was not associated with lower performance or increased work-family conflict. This shows that you can achieve the overarching goals of flexibility without also increasing isolation.

Our findings suggest that men and women often share the same values around gender equity but differ in which actions they prioritize. This gap can leave even well-intended leaders unsure of how to act. That’s why it’s important they know that benefits for women don’t come at men’s expense – they create healthier, more sustainable workforces for everyone.

The Conversation

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their academic appointment.

ref. From intention to impact: 3 ways men in leadership can build equitable workplaces that work for everyone – https://theconversation.com/from-intention-to-impact-3-ways-men-in-leadership-can-build-equitable-workplaces-that-work-for-everyone-263403

What is AI slop? A technologist explains this new and largely unwelcome form of online content

Source: The Conversation – USA – By Adam Nemeroff, Assistant Provost for Innovations in Learning, Teaching, and Technology, Quinnipiac University

This AI-generated image spread far and wide in the wake of Hurricane Helene in 2024. AI-generated image circulated on social media

You’ve probably encountered images in your social media feeds that look like a cross between photographs and computer-generated graphics. Some are fantastical – think Shrimp Jesus – and some are believable at a quick glance – remember the little girl clutching a puppy in a boat during a flood?

These are examples of AI slop, low- to mid-quality content – video, images, audio, text or a mix – created with AI tools, often with little regard for accuracy. It’s fast, easy and inexpensive to make this content. AI slop producers typically place it on social media to exploit the economics of attention on the internet, displacing higher-quality material that could be more helpful.

AI slop has been increasing over the past few years. As the term “slop” indicates, that’s generally not good for people using the internet.

AI slop’s many forms

The Guardian published an analysis in July 2025 examining how AI slop is taking over YouTube’s fastest-growing channels. The journalists found that nine out of the top 100 fastest-growing channels feature AI-generated content like zombie football and cat soap operas.

This song, allegedly recorded by a band called The Velvet Sundown, was AI-generated.

Listening to Spotify? Be skeptical of that new band, The Velvet Sundown, that appeared on the streaming service with a creative backstory and derivative tracks. It’s AI-generated.

In many cases, people submit AI slop that’s just good enough to attract and keep users’ attention, allowing the submitter to profit from platforms that monetize streaming and view-based content.

The ease of generating content with AI enables people to submit low-quality articles to publications. Clarkesworld, an online science fiction magazine that accepts user submissions and pays contributors, stopped taking new submissions in 2024 because of the flood of AI-generated writing it was getting.

These aren’t the only places where this happens — even Wikipedia is dealing with AI-generated low-quality content that strains its entire community moderation system. If the organization is not successful in removing it, a key information resource people depend on is at risk.

This episode of ‘Last Week Tonight with John Oliver’ delves into AI slop. (NSFW)

Harms of AI slop

AI-driven slop is making its way upstream into people’s media diets as well. During Hurricane Helene, opponents of President Joe Biden cited AI-generated images of a displaced child clutching a puppy as evidence of the administration’s purported mishandling of the disaster response. Even when it’s apparent that content is AI-generated, it can still be used to spread misinformation by fooling some people who briefly glance at it.

AI slop also harms artists by causing job and financial losses and crowding out content made by real creators. The placement of this lower-quality AI-generated content is often not distinguished by the algorithms that drive social media consumption, and it displace entire classes of creators who previously made their livelihood from online content.

Wherever it’s enabled, you can flag content that’s harmful or problematic. On some platforms, you can add community notes to the content to provide context. For harmful content, you can try to report it.

Along with forcing us to be on guard for deepfakes and “inauthentic” social media accounts, AI is now leading to piles of dreck degrading our media environment. At least there’s a catchy name for it.

The Conversation

Adam Nemeroff does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

ref. What is AI slop? A technologist explains this new and largely unwelcome form of online content – https://theconversation.com/what-is-ai-slop-a-technologist-explains-this-new-and-largely-unwelcome-form-of-online-content-256554

‘What you feel is valid’: Social media is a lifeline for many abused and neglected young people

Source: The Conversation – USA – By Morgan E. PettyJohn, Assistant Professor of Social Work, University of Texas at Arlington

Seeking support online can help young people recognize abusive situations. MementoJpeg via Getty images

As a teen growing up in an abusive household, Morgan coped daily with physical and emotional harm from her mother. However, she felt safe and supported when she posted about her experiences on a fake Instagram account – widely referred to as a Finsta – which disguised her true identity.

Morgan (no relation to the co-author of this article) used her Finsta to tell peers what she was going through, and to send and receive encouraging words. Without that lifeline, she told us in an interview at age 21, “I probably would not have made it out.”

We are social work and public health researchers who study how people use digital technologies to seek help after they experience violence. We’ve found that social media has become a crucial outlet for young people to disclose abuse, connect with peers who’ve had similar experiences, and learn about safety strategies.

Every year in the United States, it’s estimated that more than 1 in 7 children face violence or neglect in their home. These experiences often go unreported. Some children don’t recognize their experiences as abuse. Others are ashamed. Many fear what will happen next if they speak out.

Child abuse and neglect can include acts of commission, such as physical violence, or omission, such as neglecting a child’s safety or health.

When young people reveal neglect or abuse, they are more likely to turn to informal support systems, such as friends, rather than authorities. In today’s digital world, those disclosures are increasingly happening online. In the midst of growing concerns about social media harming young people, its platforms offer important benefits for some vulnerable youth.

Sharing difficult stories

To understand how and why young people talk about maltreatment online, we began by analyzing posts about “family issues” made on a peer-to-peer support website called TalkLife. We found many examples of young people describing maltreatment.

They wrote about people in their households withholding food from them, sexually abusing them or physically harming them, leaving them with bruises or dislocated limbs. Usually these harms were inflicted by a caregiver – a parent, stepparent, grandparent or other guardian. The young people who shared these experiences typically were venting their feelings, asking questions or seeking support.

We also analyzed over 1,000 responses to these posts. Peers were overwhelmingly sympathetic, offering emotional support and advice, or commiserating about their own abuse or neglect. Responses that joked about and minimized the posters’ experiences, or were unsupportive in other ways, were comparatively rare.

To understand these dynamics more deeply, we next surveyed 18– to 21-year-olds across the U.S. Among 641 respondents, about one-third reported experiencing abuse or neglect during their childhoods. Of this group, more than half – 56% – had talked about their maltreatment on social media.

We interviewed a subsample of these participants to learn what motivated them to share their experiences on social media, and how these interactions affected them. Eva, age 21, said:

“…(it’s) a place where other people like me, who wanted attention and wanted to feel validated and wanted to talk about it in sort of a low stake situation, they’d come to that place. So, all of us together, we’re sort of supporting each other and saying like, hey, what you feel is valid.”

Why seek help online?

Most young people use social media to interact, express themselves and learn new things. Some users are exposed to new information that helps them identify their experiences as abuse or neglect.

One 20-year-old participant who posted about their experiences in a Reddit forum dedicated to support for mental health issues said: “I was born into (the abuse), right? So this was my normal, this was my everyday … the more that I started to get older, the more that I started to hear other people’s experiences. I went ‘ohh, something about this that I grew up with, I don’t think that’s normal.’”

Maltreated young people also turn to social media because they lack other options. Minors don’t typically have the legal or financial power to move out of an abusive home or start seeing a therapist without parental involvement.

“When you’re a kid, you don’t really have a lot of agency over things in your life … if all you have access to is social media and people online to talk to, that’s really the only way you can vent and express that you’re fed up and that you need help,” Kara, age 20, told us.

Even when resources such as school counselors are available, many young people avoid them because those people or agencies are subject to mandatory reporting requirements. Posting on social media allows youth to talk about their experiences, often anonymously, without fearing that the situation will escalate out of their control.

“It’s a very dangerous position to ask children to put themselves in to report their abuse, especially knowing the flaws in our (child protective services) system,” Dos, age 21, told us.

Participants in our study described supportive online relationships between individual users, as well as within broader social media communities. Eva, age 21, found that when she posted about her experiences, people online were “more willing to discuss it and have empathy for you than you would see in the average person on the street.”

But turning to social media also can have serious downsides for young people struggling with abuse or neglect. Lacking offline support systems, these users are highly vulnerable to online harm. Social media can expose them to misinformation, traumatic content or predatory behavior disguised as support.

Without safe adults to help them navigate these spaces, young abuse victims face a paradox: The internet may be their only option for connection, but it is not always safe or reliable.

The role of adults

Drawing from our interviews, we see three key takeaways for educators, policymakers and technology platforms:

– Young people need better access to safe, reliable information and resources about dealing with abuse and neglect that offer anonymity and do not trigger mandatory reporting. While reporting laws are designed to protect children, they can discourage disclosure if young people fear that seeking help will trigger an immediate and unwanted intervention.

In our view, creating resources that balance safety with autonomy is critical. Confidential hotlines, like the National Child Abuse Hotline, are among the only places where children can talk with an adult anonymously.

– Policies that ban social media or require parental permission for minors may unintentionally increase risks for maltreated youth. Creating safer pathways for internet use is a more effective way to protect young people online.

– Since caregivers and other adults aren’t always available or willing to protect children online, we believe that platforms should be held accountable for design features, such as algorithms, privacy controls and moderation strategies, that can make sites unsafe for vulnerable youth seeking support.

Social media can’t replace offline resources for children who are being maltreated. But for many young people, these platforms have become a first step toward recognition, connection and survival. By learning how and why abused youth share their experiences digitally, adults can better understand their needs and build systems that meet them where they are.

Editor’s note: All names quoted in this article are pseudonyms that were chosen by the research participants.

The Conversation

Morgan E. PettyJohn receives funding from the Kalman & Ida Wolens Foundation. She is a member of the Society for Social Work and Research, the American Association for Marriage and Family Therapy, and the Society for the Scientific Study of Sexuality. She also serves on the editorial board for the American Psychological Association journal, Psychology of Men and Masculinities.

Laura Schwab Reese receives funding from the Centers for Disease Control and Prevention, Eunice Kennedy Shriver National Institute of Child Health and Human Development, North Central Health Services, Childhelp Inc, Administration on Children, Youth and Families, and Robert Wood Johnson Foundation. She is a member of the American Public Health Association, Society for Advancement of Violence and Injury Research, International Society for the Prevention of Child Abuse & Neglect, Association for Computing Machinery, Association of Internet Researchers, and American Communication Association. She serves as Associate Editor for Journal of Family Violence and Journal of Multidisciplinary Healthcare, and on the editorial boards of Child Abuse & Neglect and the American Journal of Public Health.

ref. ‘What you feel is valid’: Social media is a lifeline for many abused and neglected young people – https://theconversation.com/what-you-feel-is-valid-social-media-is-a-lifeline-for-many-abused-and-neglected-young-people-263174

How Europe’s deforestation law could change the global coffee trade

Source: The Conversation – USA (2) – By Paul Mwebaze, Research Economist at the Institute for Sustainability, Energy and Environment, University of Illinois at Urbana-Champaign

The beans that created this cup of coffee had a long journey. Guido Mieth/Moment via Getty Images

If your morning can’t begin without coffee, you’re in good company. The world drinks about 2 billion cups of coffee a day. However, a European Union law might soon affect your favorite coffee beans – and the farmers who grow them.

Starting in 2026, companies selling coffee on the European Union market will have to prove that their product is “deforestation-free.” That means every bag of beans, every jar of ground coffee and every espresso capsule must trace back to coffee plants on land that hasn’t been cleared of forest since Dec. 31, 2020.

The new rules, found in what’s known as the EU Deforestation Regulation, are part of a wider effort to ensure European consumption doesn’t drive global deforestation.

However, on the ground – from the coffee hills of Ethiopia to the plantations of Brazil – the rule change could transform how coffee is grown, traded and sold.

Why the EU is targeting deforestation

Deforestation is a major driver of biodiversity loss and accounts for about 10% of global greenhouse gas emissions. And coffee plantations, along with cocoa, soy and palm oil production, which are also covered by the new regulations, are known sources of forest loss in some countries.

Under the new EU Deforestation Regulation, companies will be required to trace their coffee to its exact origin – down to the farm plot where the beans were grown – and provide geolocation data and documentation of supply chain custody to EU authorities.

They will also have to show proof, often through satellite imagery, that any open land where coffee is grown was forest-free before the 2020 cutoff date.

The rules were initially set to go into effect in early 2025 but were pushed back after complaints from many countries. Governments and industry groups in Latin America, Africa and Southeast Asia warned of trade friction for small farms, and the World Trade Organization has received complaints about the regulations.

Most companies must now comply by Dec. 30, 2025. Small enterprises get until June 30, 2026.

Potential winners and losers

The coffee supply chain is complex. Beans are grown by millions of farmers, sold to collectors, then move through processors, exporters, importers and roasters before reaching grocery shelves. Adding the EU rules means more checkpoints, more paperwork and possibly new strategies for sourcing coffee beans.

Small farms in particular could be vulnerable to losing business when the new rules go into effect. They could lose contracts or market access if they can’t provide the plot-level GPS coordinates and nondeforestation documentation buyers will require. That could prompt buyers to shift toward larger estates or organized co-ops that can provide the documentation.

If a farm can’t provide precise plot coordinates or pay for mapping services, it could end up being excluded from the world’s largest coffee market.

Larger coffee growers already using systems that can trace beans back to specific farm plots could gain a competitive edge.

Map showing tropical forests mostly in Africa, South America, Southeast Asia and Indonesia, and boreal and temperate forests across Canada, Russia and parts of Europe.
Global forest area by type and distribution in 2020, according to a U.N. Food and Agriculture Organization assessment.
FAO

The new regulations also include stricter oversight for countries considered most likely to allow deforestation, which could slow trade from those regions. As a result, buyers may shift to regions with lower deforestation risk.

Even outside Europe, big buyers are likely to prioritize beans they can trace to nondeforested plots, potentially dropping small farms that can’t provide plot-level proof. That could reduce availability and raise the price of some coffee types and put farms out of business. In some cases, the EU regulations could reroute undocumented coffee beans into markets such as the U.S.

Helping small farms succeed

For small farms, succeeding under the new EU rules will depend on access to technical support and low-cost tools for tracing their crop’s origin. Some countries are developing national systems to track deforestation, and they are pushing the EU to invest more in helping them.

Those small farms that can comply with the rules, often through co-ops, could become attractive low-risk suppliers for large buyers seeking compliant crops.

The change could also boost demand for sustainability certifications, such as Rainforest Alliance, 4C Common Code or Fairtrade, which certify only products that don’t contribute to deforestation. But even certified farms will still need to provide precise location data.

Agroforestry’s potential

Arabica coffee, the most common variety sold globally, naturally evolved as an understory shrub, performing best in cooler tropical uplands with good drainage and often partial shade. That points to a way farmers can reduce deforestation risk while still growing coffee: agroforestry.

Two women examine beans on a coffee plant.
Farmers check on coffee beans at a small agroforestry operation in Kenya. The coffee bushes were planted among trees that provide shade.
World Agroforestry Centre/Joseph Gachoka via Flickr, CC BY-NC-SA

Agroforestry involves planting or conserving shade trees in and around coffee plots to maintain the tree canopy.

In agroforestry systems, shade trees can buffer heat and drought, often reducing evaporation from soil and moderating plants’ water stress. Several field studies show lower evaporative losses and complementary water use between coffee and shade trees. In some contexts, this can lower irrigation needs and reduce fertilizer demand. Practical tools such as World Coffee Research’s Shade Catalog help farmers choose the right tree species for their location and goals.

Agroforestry is common in Ethiopia, where Arabica originated, and in parts of Central America, thanks to long traditions of growing coffee in shade and specialty demand for the products.

Under the new EU rules, however, even these farms must prove that no forest was cleared after 2020.

Why this matters to coffee drinkers

For European coffee drinkers, the new EU rules promise more sustainable coffee. But they may also mean higher prices if compliance costs are passed down the supply chain to consumers.

For coffee lovers elsewhere, changes in global trade flows could shift where beans are sold and at what price. As EU buyers bid up beans that can be traced to nondeforested plots, more of those “fully verified” coffees will flow to Europe. U.S. roasters may then face higher prices or tighter supply for traceable lots, while unverified beans are discounted or simply avoided by brands that choose to follow EU standards.

The Conversation

Paul Mwebaze does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

ref. How Europe’s deforestation law could change the global coffee trade – https://theconversation.com/how-europes-deforestation-law-could-change-the-global-coffee-trade-264011