How AI is challenging the credibility of some online courses

Source: The Conversation – Canada – By Mohammed Estaiteyeh, Assistant Professor of Digital Pedagogies and Technology Literacies, Faculty of Education, Brock University

Distance learning far precedes the digital age. Before online courses, people relied on print materials (and later radio and other technologies) to support formal education when the teacher and learner were physically separated.

Today, there are varied ways of supporting distance learning with digital communication. With “asynchronous” online courses, teaching does not occur live. Students access course materials on the learning management system and complete assignments at their own pace. This allows flexibility across time zones and work schedules and affords accessible learning.




Read more:
Professor flexibility, recorded lectures: Some positive university legacies of the pandemic


Nevertheless, some researchers have raised concerns regarding the quality and student outcomes associated with asynchronous online courses. As well, generative artificial intelligence (GenAI) has exposed fundamental challenges to this mode of delivery.

While GenAI poses serious challenges to academic integrity in many formats of learning, including synchronous online and in-person learning, asynchronous courses face the most acute risk. Without real-time interaction or time constraints, students can use AI undetected while instructors never observe their thinking processes.

Compromised learning models

Asynchronous courses have long relied on conventional assessments: discussion board posts, written reflections, essay assignments and pre-recorded videos. These models in asynchronous assessment are now compromised. Distinguishing AI-generated content from human-written text has become increasingly difficult.

Text discussions and reflections present the highest substitution risk. GenAI can generate personalized reflective posts and discussion replies rapidly, complete with a polished academic tone. An instructor may spend hours responding to these contributions yet gain little evidence about who actually learned and produced the material.

AI agents like ChatGPT’s Atlas browser can now navigate course sites, consume materials and complete some assignments with minimal student intervention — if any.

In written assignments, requiring precise citations from assigned course materials may seem like a safeguard. However, AI-enhanced tools can easily meet such requirements. This approach provides false security and fails to address underlying problems, including authorship with integrity in an AI world.




Read more:
ChatGPT and cheating: 5 ways to change how students are graded


Students can be asked to provide time-stamped drafts, version history and checkpoints to document their process. But these can be easily fabricated — while instructors become overloaded with policing rather than focusing on students’ learning and progress.

AI-generated infographics and videos are also becoming hard to distinguish from human-made ones.

Detectors, remote proctoring not solutions

AI detectors cannot solve the problem. Research suggests detection tools produce false positive rates far higher than advertised, with disproportionate harm to neurodivergent and second-language learners. Several universities now explicitly advise against using detection software as evidence of academic misconduct.

Remote proctoring is intrusive and raises serious ethical, equity, privacy and reliability concerns. Students requiring accommodations, whether for disabilities, inadequate technology or lack of private space, must be granted leniency that undermines the system’s purpose, rendering it unsustainable while diverting instructors away from their educational mission.




Read more:
Online exam monitoring can invade privacy and erode trust at universities


These mounting challenges are neither hypothetical nor distant. Without meaningful intervention, institutions risk credentialing students who have not demonstrably engaged with course content, thereby undermining the integrity of academic credentials.

Two less-than-ideal strategies

Genuine protection against AI substitution requires approaches that fundamentally alter how instructors deliver asynchronous courses. Two strategies that somewhat meet this threshold are:

1) Short oral examinations can be scheduled for major assignments or throughout a term. While not without limitations, these conversations verify authorship and assess the depth of understanding.

2) Experiential learning components with external verification: Students can apply course concepts to real-world settings and include brief attestations from workplace supervisors, community partners or other external stakeholders in their capstone assignments that will be graded by course instructors. Combined with short oral examinations, this approach would deter offloading all learning to AI and augment asynchronous coursework with practical components.

However, assessment strategies alone cannot solve the authenticity crisis.

Rethinking program design

The Community of Inquiry framework, a tool for conceptualizing online learning, identifies three essential elements for effective online learning: social presence (students engage authentically), cognitive presence (students construct understanding through inquiry) and teaching presence (instructors facilitate learning).

GenAI threatens all three of these elements: it can simulate social engagement through generated posts, substitute for cognitive work and force instructors to focus on policing rather than teaching.

Institutions must evaluate whether their asynchronous programs can maintain these elements given GenAI capabilities.

Confronting an uncomfortable reality

Institutions and educators must be honest about limitations. Few strategies provide genuine protection against AI substitution; most merely create friction that determined students can overcome. The recommended approaches named above require synchronous elements or external verification that fundamentally alter asynchronous delivery.

Implementation of these imperfect solutions requires genuine institutional commitment, resources and policy support. Institutions now face a choice: invest substantially in what is required to restore some degree of assessment authenticity or acknowledge that asynchronous programs (as currently structured) cannot credibly assure learning outcomes.

Band-aid solutions and deflection of responsibility to instructors will only deepen the credentialing crisis. In the absence of robust institutional efforts, asynchronous programs risk becoming credential mills in all but name. The question is not whether institutions can afford to act, but whether they can afford not to.

The Conversation

Rahul Kumar received funding from SSHRC in the past.

Mohammed Estaiteyeh does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

ref. How AI is challenging the credibility of some online courses – https://theconversation.com/how-ai-is-challenging-the-credibility-of-some-online-courses-264851

Taylor Swift and the performative ambiguity of ‘The Life of a Showgirl’

Source: The Conversation – Canada – By Jessalynn Keller, Associate Professor in Critical Media Studies, University of Calgary

On Oct. 3, pop superstar and cultural icon Taylor Swift released her 12th studio album, The Life of a Showgirl, to much public anticipation. But when the reviews came in, they were mixed.

While Rolling Stone feted the album as featuring “new, exciting sonic turns,” The Guardian slammed it as “dull razzle-dazzle from a star who seems frazzled.”

Likewise, Swifties had varied reactions. While some danced to the catchy chorus of “Opalite,” others criticized the songwriting as lacking the depth and nuance of Swift’s previous albums.

But perhaps what drew the most controversy from fans and critics alike was the politics of the album.

From feminist icon to political enigma

Unlike Swift’s recent recordings, which were punctuated with popular feminist messaging, The Life of a Showgirl seems to rest on conservative ideals, with fantasies of marriage, children and quiet suburban life emerging on several tracks.

As an artist known for leaving hidden messages, or “Easter eggs,” in her songs and encouraging her fans to find and decode them, Swifties jumped on the possible meanings of Swift’s new music: is she endorsing a “trad wife” lifestyle? Was that a racist dog whistle? Isn’t the “showgirl” a feminist figure? Or is it all just satire?

As cultural studies scholars, we are less interested in the musical quality of the album or determining the “true” meaning behind the songs. Instead, we regard The Life of a Showgirl as a cultural barometer that makes visible the social trends and tensions through both the album itself and the meanings fans derive from it.

With ambiguous lyrics and imagery, Swift invites her fan base to find their own meanings in the album. In this sense, The Life of a Showgirl is a perfect album for our time — a masterpiece of performative ambiguity that allows Swift to transcend polarized political discourse and avoid taking a stand in this hostile political moment.

Swift is no stranger to performing political ambiguity as a celebrity figure. While she avoided politics early in her career, Swift eventually began voicing her views, aligning with progressive social movements of the late 2010s, like feminism and queer rights, denouncing white supremacy and anti-choice rhetoric and endorsing Democratic candidates in both the 2020 and 2024 U.S. presidential elections.

Swift became understood as a feminist icon in an era of popular feminism, where mediated feminism is accessible and highly visible in the cultural zeitgeist.

With the release of The Life of a Showgirl, however, Swift positions herself within today’s political context: rising conservatism.

In endorsing Kamala Harris but then attending the U.S. Open with Trump-supporting friends Brittany and Patrick Mahomes, Swift enables some fans to derive traditional, conservative meanings from this album that align with current leadership and others to defend her as the “Miss Americana” idol they once knew.

Ambiguity as a brand

The ambiguous narratives present in The Life of a Showgirl seem purposeful. Imagery of Swift bedazzled in feathers, Portofino-orange rhinestones and “sweat and vanilla perfume,” while giving her best attempt at lobotomy chic, suggests an album that would champion the feminist potential of the independent showgirl.

Instead, The Life of a Showgirl’s release generated a wave of interrogative discourse among listeners, arguing its lyrics seemingly have patriarchal, homophobic and white supremacist connotations, and, more poignantly, seem to contradict Swift herself.

In contrast to her previous objection to the use of the word “bitch” for its “strong misogynistic message,” she now waxes poetic about how “all the headshots on the walls / of the dance hall are of the bitches / who wish I’d hurry up and die” in the titular song.

“Actually Romantic” further highlights the album’s conflicting messaging and “outdated misogyny repackaged for the boss girl era,” not only by placing two women in rivalry with one another, but by suggesting that the only explanation for a woman not liking Swift is that she must be in love with her.

Such criticisms extend so far as to argue that the conservative messaging is so entrenched in the album that it should instead be titled The Life of a Tradwife, while others consider this a hypersensitive, leftist overreaction that misses the point and is “genuinely unfair.”

Yet dismissing these critiques feels irresponsible — especially when some of Swift’s most conservative lyrics are being celebrated by influential people. Alexis Wilkins, ambassador for Turning Point USA and girlfriend of FBI Director Kash Patel, interprets the album as Swift “choosing what matters most — a life of family and stability … choosing a home at the end of a cul-de-sac, a basketball hoop in the driveway, and kids who look like both of them.”

What Swift’s album says about us

In a moment of entrenched conservatism, it is not surprising that fans may read white supremacy, patriarchy and homophobia into The Life of a Showgirl — our cultural context makes all of those readings legible and possible, regardless of Swift’s true intention.

Performative ambiguity gives Swift access to both political sides of her devoted fan base, allowing them to interpret the album according to their own beliefs, concerns and values.

And Swift herself seems content to stoke the fire, stating in a recent interview: “If it’s the first week of my album release and you’re saying either my name or my album title, you’re helping.”

She also reminds her fans that her goal as an entertainer is “to be a mirror.”

The Conversation

The authors do not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and have disclosed no relevant affiliations beyond their academic appointment.

ref. Taylor Swift and the performative ambiguity of ‘The Life of a Showgirl’ – https://theconversation.com/taylor-swift-and-the-performative-ambiguity-of-the-life-of-a-showgirl-267061

African countries need strong development banks: how they can push back against narratives to weaken them

Source: The Conversation – Africa – By Misheck Mutize, Post Doctoral Researcher, Graduate School of Business (GSB), University of Cape Town

A quiet but consequential contest is playing out in the global financial architecture. One that could determine Africa’s ability to finance its own development.

In recent months, powerful voices from the International Monetary Fund (IMF), the Paris Club and US investment bank JP Morgan have questioned the preferred creditor status of African multilateral development finance institutions. These institutions include the Africa Export-Import Bank (Afreximbank) and the Trade and Development Bank (TDB).

Preferred creditor status is a long-standing practice in global finance. It gives multilateral development finance institutions priority in being repaid when a country faces financial distress. The idea is simple. These institutions lend to promote development. During crises, they step in with counter cyclical lending – increasing support when commercial creditors pull out.

This reliability depends on their strong credit ratings, which in turn rest on the assurance that they will be repaid even when others are not. That assurance is what the preferred creditor status guarantees. The World Bank, IMF and regional development banks in Asia and Latin America all enjoy this protection as a matter of practice. Borrowers respect it because breaching it would threaten their access to future concessional lending – loans offered on much lower interest rates and other terms.

The voices against African multilateral finance institutions argue that they are too small to deserve preferred creditor status. Or that, unlike the World Bank and IMF, they do not lend at concessional rates. JP Morgan has even warned that Africa’s development banks might lose their status altogether.

The debate about the preferred creditor status of Africa’s multilateral development finance institutions may sound technical. It is not. If left unchallenged, this narrative could justify the continued high interest rates Africa faces on international markets.

Drawing on decades of researching Africa’s capital markets and the institutions that govern them, I recommend that African governments must reaffirm and defend the preferred creditor status of multilateral development banks. African multilateral development banks must also act collectively to defend their credibility. And the African Union must embed the preferred creditor status of the continent’s development banks in its financial sovereignty agenda.

Unwritten privilege vs law

For the IMF, World Bank and Paris Club, the preferred creditor status is an unwritten privilege. For African multilateral development banks, it is law.

The founding treaties of Afreximbank, the African Development Bank and TDB explicitly enshrine this status. These treaties are registered under Article 102 of the UN Charter, making them binding under international law. African member states have also ratified them into law, domestically.

This makes the status of African multilateral development banks more legally secure than that of Bretton Woods institutions. Yet it is the African banks whose status is now described as “uncertain” or “controversial”.

African governments must correct this perception. The African Union and its members have already endorsed this principle, but stronger, coordinated public statements are needed, especially from finance ministers and central banks. The aim will be to reassure investors that these protections are real, enforceable and backed by political will.

Collective action

Institutions such as Afreximbank, the AfDB, TDB, Shelter Afriqué Development Bank and the Africa Finance Corporation have grown rapidly. Together, they hold more than US$640 billion in assets, expanding by about 15% a year. They have mobilised billions from global capital markets and stepped up lending when global finance withdrew. They have diversified into the panda bonds in China, proving their resilience and capacity to tap into nontraditional capital markets.

Their success, however, has attracted resistance. International creditors and rating agencies have started questioning their preferred creditor status, describing it as “weak” or “shaky”. This has real consequences. It weakens investor confidence. Investors demand higher returns, raising the cost of borrowing for the banks and, by extension, for African countries, based on a risk factor that does not exist.

To counter this, African multilateral development banks must coordinate their responses. The newly formed Association of African Multilateral Financial Institutions is a promising platform. It should be more active and become the unified voice defending the preferred creditor status. It should be used to issue joint legal opinions, engage directly with credit rating agencies and Paris Club members, and run global investor education campaigns that clarify the legal standing and strong performance of African multilateral development banks. The continent’s development banks must speak with one voice. Silence allows others to define their credibility.

Continent’s financial sovereignty

Protecting preferred creditor status is about more than technical finance. It is about sovereignty. Africa is building its own financial ecosystem through the African Credit Rating Agency. The other financial institutions in the ecosystem – which aren’t yet operational – are the African Central Bank, African Investment Bank and African Monetary Fund. Their purpose will be to reduce dependence on external actors and keep Africa’s development agenda in African hands.

A battle of perception

Global finance runs on perception which is shaped by narratives. Those who control the narratives control the cost of money. If the preferred creditor status of African multilateral development banks continues to be misrepresented, Africa’s access to affordable finance will remain hostage to external opinion rather than legal reality.

It will also weaken African development banks just as they are becoming more effective. Their ability to borrow cheaply and on favourable terms depends on their credit ratings, which rest on the assumption that they will be repaid first in case of distress. If that assumption is shaken, borrowing costs will rise.

By reaffirming the legal basis of the preferred creditor status of African multilateral development banks, coordinating their response and embedding this status in the AU’s financial sovereignty framework, African governments and multilateral development lenders can protect one of the most important tools for affordable development finance.

This is not just about defending institutions, it’s about defending Africa’s right to finance its own future on fair terms.

The Conversation

Misheck Mutize is affiliated with the African Union – African Peer Review Mechanism as a Lead Expert on credit ratings

ref. African countries need strong development banks: how they can push back against narratives to weaken them – https://theconversation.com/african-countries-need-strong-development-banks-how-they-can-push-back-against-narratives-to-weaken-them-267989

Artificial developments weaken coastal resilience – here’s how mapping them can help

Source: The Conversation – UK – By Dhritiraj Sengupta, Visiting Researcher, University of Southampton

Reclamation at Colombo Port, Sri Lanka. Google Earth

The coastlines I trace resemble logos and luxury icons: palms, crescents, pixelated grids, surreal ornaments etched into shallow seas. The cartography is striking. The environmental consequences are very concerning.

There is an urgent need to evaluate the negative effects and risks associated with these artificial structures around the world, especially as climate change makes sea-level rise more extreme.

For ten years, I have been tracking changing coastlines and trying to map the spread of artificial coastal developments. But this is difficult for two reasons.

First, it’s tricky to define what counts as reclamation and what doesn’t. Does a polder (a piece of low-lying land reclaimed from the sea) belong in the same category as a luxury island? Do sea walls belong in the same category as “dredge-and-fill peninsulas” (land created by digging sand from a seabed or river banks that is used to fill an area of water).

Second, at a global scale, constantly updating maps with rapidly changing unnatural boundary designs is a never-ending task, which involves extracting data from satellite images.

The geometry of reclaimed sites and artificial shorelines can seem bizarre – ranging from the leafed fronds of Ocean Flower Island in Hainan, China, to perfect crescents in Durrat Al Bahrain in the Persian Gulf, and straight-edged lattices in Lagos, Nigeria. In most cases, they are designed to look appealing without much consideration of ocean health or storm resilience.

aerial shot of horseshoe shaped coastal islands in sea
Durrat Al Bahrain island in the Persian Gulf.
PaPicasso/Shutterstock

Sharp angles interrupt longshore drift. Features such as headlands, jetties or bends in the coastline block or redirect the flow of sand moved by waves. This causes sand to build up in some areas while leaving other beaches with less sand, leading to erosion.

With artificial coastlines, these effects are amplified – a particular problem in places without the financial means to manage their beaches.

Grid-like canals slice tidal flats into disjointed basins. On maps, the lines are neat – but in reality, they produce messy hydrodynamics and fragmented ecosystems.

Such misplaced “neatness” can have far-reaching consequences. Reclamation destroys mangroves, muddy tidal flats and seagrass meadows – ecosystems which act both as valuable stores of atmospheric carbon and fish nurseries.

Dredging also stirs up sediment which clouds the water downstream, making it harder for coral reefs to survive. This compounds climate stress, acting as a threat multiplier. Most of the artificial coastlines aren’t as resilient to extreme weather as they could be.




Read more:
New islands are being built at sea – but they won’t help millions made homeless by sea-level rise


Human-made coastal changes disturb natural water flow, often leading to poor water quality, floods and erosion. Coastal communities can lose their fishing grounds and safe landing beaches. Without protective natural ecosystems acting as a buffer against extreme weather, often the poorest coastal communities bear the greatest impacts from coastal erosion and sea-level rise.

There’s also a carbon cost to this type of coastal development. Dredgers, quarrying, cement and machinery all stack up emissions. Add in the lost carbon storage from destroyed wetlands, and reclamation becomes a climate double blow.

How maps become bridges to action

Maps reveal where, when and how much development is occurring. They can become bridges to action if this research into shoreline change is combined with biodiversity surveys (to assess marine life), hydrodynamic modelling (changes to currents) and social impact assessments (how coastal communities are affected).

In my view, environmental impact assessments should look beyond short-term, single-project effects, and consider how multiple projects collectively affect ecosystems over time. Construction approvals should depend not only on each project’s immediate footprint, but on how it will perform across its entire lifetime – for example, how much flood risk it creates and how much carbon it emits or saves.

Using a mix of tools to engage diverse groups – including local communities, policymakers, scientists and educators – can strengthen understanding and action on coastal change. Examples include holding workshops on the interpretation of satellite-derived data and visualisations, creating interactive StoryMaps (digital storybooks using maps, pictures and text to explain a topic), as well as community-driven mapping.

Many coastal and fishing communities located around reclamation sites – who previously had direct access to the coast – are now calling to halt further reclamation. By documenting lost ecosystems, tracing flood pathways and highlighting human stories behind coastal change, we can better understand how vulnerable coastal communities are to land reclamation.

close up shot of sandy reclaimed islands and turquoise sea
Dubai’s The World is a series of manufactured sandy island developments.
Felix Lipov/Shutterstock

Some damage is irreversible. Natural coastlines are not just scenic – they are self-maintaining, shock-absorbing, carbon-storing infrastructure. A moratorium on new reclamation throughout the world is needed – and a pivot to restoration by rebuilding lost mangroves, protecting tidal creeks and removing “hard edges” where possible.

Mapping alone will not stop coastal development. But it can catalyse coalitions, inform policy, expose hidden costs and redirect finance. It can turn a line on a screen into a line in the sand.

I began my research by trying to define reclamation precisely enough to classify it. But it has revealed a more urgent task: to defend what remains of the natural coastline, and restore what we still can.

The coastline is not a canvas for our extravagant signatures. When protected, it is nature’s living margin which sustains us.


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The Conversation

Dhritiraj Sengupta receives funding from the Chinese Government Scholarship (CSC , 2016-2020) and from Leverhulme Trust Funding for the project on “Unnatural dynamics of flood deposits in built environments”, plus volunteers for International Geographical Union (https://igu-coast.org/steering-committee/) and is a fellow of the Future Earth Coast (https://www.futureearthcoasts.org/biography/dr-dhritiraj-sengupta/).

ref. Artificial developments weaken coastal resilience – here’s how mapping them can help – https://theconversation.com/artificial-developments-weaken-coastal-resilience-heres-how-mapping-them-can-help-250299

Social work is a serious profession – why not youth work? What South Africa needs to get right

Source: The Conversation – Africa – By Thulani Andrew Chauke, Lecturer, University of South Africa

About 3.5 million South Africans aged 15-24 are disengaged from the formal economy and education system. In the first quarter of 2025, 37.1% of young people were not in employment, education, or training.

These alarming figures highlight an urgent need for youth development.
Interventions such as skills and entrepreneurship development are needed to expertly guide young people towards participating in the mainstream economy.

Designing and running those interventions requires professional youth workers.

Youth work is an emerging profession within the social services sector. It aims to promote positive youth development through young people’s voluntary participation. The expertise needed in this work includes empathy, strong communication, and advocacy skills. It’s similar to social work but its main focus is the empowerment of young people. Examples include peer-to-peer literacy support and community-based drug prevention campaigns.

For youth work to be regarded as a profession, it must be organised and subject to regulations and standards that guide practice. This involves the establishment of a code of ethics and standardised formal training in the higher education sector.

In South Africa, much of this kind of work is done by non-profit organisations. It is often performed by a mix of qualified practitioners (people with a degree or diploma in youth development) and dedicated, yet unqualified, volunteers. The country does not have a database to indicate how many youth workers there are.

It’s often treated as voluntary or ancillary work. The result is that some practitioners are poorly remunerated and the field lacks the stature and regulation of other social services, such as social work.

South Africa does have policy and legislative frameworks to support youth work. These include the National Youth Policy 2015 and the National Youth Development Agency’s
2022 Integrated Youth Development Strategy.

So, given the need for youth work and the supporting policies, why hasn’t youth work been professionalised in South Africa? As an academic who researches youth development initiatives, I wanted to understand this better. In a recent study, my co-author Doris Kakuru (a social scientist in Canada) and I asked youth work stakeholders for their perspectives on the barriers to professionalisation.

We asked a selection of 30 people involved in youth development work, including qualified youth workers, a policymaker, and youth development experts from universities. They identified three main barriers:

  • lack of political will

  • absence of organised spaces for the profession

  • non-existence of a standardised curriculum.

Removing these barriers would result in a sector with formal ethics, qualifications and standards. This would protect the workers and the young people they work with, and make their work more effective.

South Africa’s youth work landscape

Unlike that of teachers or social workers, youth work remains unregulated. Practitioners are not required to hold accredited qualifications, there is no professional association representing them, and there is no uniform standard of practice.

The University of Venda in South Africa’s Limpopo province offers a four-year Bachelor’s degree in Youth Development and the University of South Africa (distance learning) previously offered a diploma. Many youth workers have been trained since 1999. But the field has not achieved full professional recognition: rules, ethics, formal training, standards, organisation.

To explore the reasons for this, our study used a qualitative research approach. The participants had a qualification in youth development, work experience in the sector, or teaching experience in youth development qualifications.

Our findings identified three main barriers to the professionalisation of youth work in South Africa:

The first is lack of political will. Despite policy acknowledgements, in practice there is no political commitment to regulating youth work. Respondents in our study said that individuals in positions of political authority fear that formal regulation, which would require formal qualifications, could jeopardise their own positions as “gatekeepers” in the sector.

The second barrier is an absence of advocacy spaces. Fragmentation within the sector means there is no organised, professional youth work association to advocate for regulation. Qualified practitioners are not sufficiently organised to champion their profession.

Thirdly, there is no standardised curriculum to train youth workers. This has weakened the professional identity of youth work. Universities use different programme titles (such as Diploma in Youth Development and BA in Youth in Development), making it difficult for graduates to be uniformly recognised as “youth workers”.

Strengthening the machinery of youth development must start with the formal recognition of youth work as a profession. For youth work to be regarded as a profession, it must be organised and subject to regulations and standards that guide youth work practice. This involves the establishment of a code of ethics and formal training in the higher education sector.

This step is crucial to ensuring that interventions are designed, coordinated and managed by skilled, accredited practitioners.

Benefits of recognition

Formal recognition of youth work in South Africa would deliver several benefits:

  • a code of ethics to guide practices, protecting both the youth workers and the young people they serve

  • formal qualifications, ensuring practitioners work with young people in an effective and professional manner

  • minimum standards for all individuals working with young people in informal education settings.

The way forward

To regulate youth work as a profession in South Africa, key stakeholders, including the government and civil society, must take decisive action:

  1. Establish a dedicated task team: The parliamentary portfolio committee on women, youth and persons with disabilities should set up a task team. This should be composed of senior government officials, heads of departments from institutions offering youth development qualifications, youth workers from NGOs, and experts in the field. The task force must oversee the translation of regulatory frameworks into concrete practices.

  2. Standardise curriculum and qualifications: Institutions of higher education must agree on what to teach. This will ensure that graduates share a common understanding of youth development work.

  3. Organise a professional association: Qualified youth workers must form an association. It could accommodate current practitioners (even those without formal qualifications), encouraging them to pursue training.

  4. Prioritise youth work in academia: Staff who teach, design curricula and supervise research must have postgraduate qualifications in youth development.

  5. Mandate qualifications: Qualifications should be a prerequisite for youth development positions in government departments, local government and civil society.

The professionalisation of youth work is not a mere bureaucratic formality; it is an economic and social imperative for the future of South Africa’s youth.

The Conversation

Thulani Andrew Chauke works for University of South Africa. He receives funding from the University through VKP to conduct this study.

ref. Social work is a serious profession – why not youth work? What South Africa needs to get right – https://theconversation.com/social-work-is-a-serious-profession-why-not-youth-work-what-south-africa-needs-to-get-right-267298

AI in the courtroom: the dangers of using ChatGTP in legal practice in South Africa

Source: The Conversation – Africa (2) – By Jacques Matthee, Senior Lecturer, University of the Free State

A South African court case made headlines for all the wrong reasons in January 2025. The legal team in Mavundla v MEC: Department of Co-Operative Government and Traditional Affairs KwaZulu-Natal and Others had relied on case law that simply didn’t exist. It had been generated by ChatGPT, a generative artificial intelligence (AI) chatbot developed by OpenAI.

Only two of the nine case authorities the legal team submitted to the High Court were genuine. The rest were AI-fabricated “hallucinations”. The court called this conduct “irresponsible and unprofessional” and referred the matter to the Legal Practice Council, the statutory body that regulates legal practitioners in South Africa, for investigation.

It was not the first time South African courts had encountered such an incident. Parker v Forsyth in 2023 also dealt with fake case law produced by ChatGPT. But the judge was more forgiving in that instance, finding no intent to mislead. The Mavundla ruling marks a turning point: courts are losing patience with legal practitioners who use AI irresponsibly.

We are legal academics who have been doing research on the growing use of AI, particularly generative AI, in legal research and education. While these technologies offer powerful tools for enhancing efficiency and productivity, they also present serious risks when used irresponsibly.

Aspiring legal practitioners who misuse AI tools without proper guidance or ethical grounding risk severe professional consequences, even before their careers begin. Law schools should equip students with the skills and judgment to use AI tools responsibly. But most institutions remain unprepared for the pace at which AI is being adopted.

Very few universities have formal policies or training on AI. Students are left with no guide through this rapidly evolving terrain. Our work calls for a proactive and structured approach to AI education in law schools.

When technology becomes a liability

The advocate in the Mavundla case admitted she had not verified the citations and relied instead on research done by a junior colleague. That colleague, a candidate attorney, claimed to have obtained the material from an online research tool. While she denied using ChatGPT, the pattern matched similar global incidents where lawyers unknowingly filed AI-generated judgments.

In the 2024 American case of Park v Kim, the attorney cited non-existent case law in her reply brief, which she admitted was generated using ChatGPT. In the 2024 Canadian case of Zhang v Chen, the lawyer filed a notice of application containing two non-existent case authorities fabricated by ChatGPT.

The court in Mavundla was unequivocal: no matter how advanced technology becomes, lawyers remain responsible for ensuring that every source they present is accurate. Workload pressure or ignorance of AI’s risks is no defence.

The judge also criticised the supervising attorney for failing to check the documents before filing them. The episode underscored a broader ethical principle: senior lawyers must properly train and supervise junior colleagues.

The lesson here extends far beyond one law firm. Integrity, accuracy and critical thinking are not optional extras in the legal profession. They are core values that must be taught and practised from the beginning, during legal education.

The classroom is the first courtroom

The Mavundla case should serve as a warning to universities. If experienced legal practitioners can fall into AI traps regarding law, students still learning to research and reason can too.

Generative AI tools like ChatGPT can be powerful allies – they can summarise cases, draft arguments and analyse complex texts in seconds. But they can also confidently fabricate information. Because AI models don’t always “know” when they are wrong, they produce text that looks authoritative but may be entirely false.




Read more:
AI can be a danger to students – 3 things universities must do


For students, the dangers are twofold. First, over-reliance on AI can stunt the development of critical research skills. Second, it can lead to serious academic or professional misconduct. A student who submits AI-fabricated content could face disciplinary action at university and reputational damage that follows them into their legal career.

In our paper we argue that, instead of banning AI tools outright, law schools should teach students to use them responsibly. This means developing “AI literacy”: the ability to question, verify and contextualise AI-generated information. Students should learn to treat AI systems as assistants, not authorities.




Read more:
Universities can turn AI from a threat to an opportunity by teaching critical thinking


In South African legal practice, authority traditionally refers to recognised sources such as legislation, judicial precedent and academic commentary, which lawyers cite to support their arguments. These sources are accessed through established legal databases and law reports, a process that, while time-consuming, ensures accuracy, accountability and adherence to the rule of law.

From law faculties to courtrooms

Legal educators can embed AI literacy into existing courses on research methodology, professional ethics and legal writing. Exercises could include verifying AI-generated summaries against real judgments or analysing the ethical implications of relying on machine-produced arguments.

Teaching responsible AI use is not simply about avoiding embarrassment in court. It is about protecting the integrity of the justice system itself. As seen in Mavundla, one candidate attorney’s uncritical use of AI led to professional investigation, public scrutiny and reputational damage to the firm.

The financial risks are also real. Courts can order lawyers to pay costs out of their pockets, when serious professional misconduct occurs. In the digital era, where court judgments and media reports spread instantly online, a lawyer’s reputation can collapse overnight if they are found to have relied on fake or unverified AI material. It would also be beneficial for courts to be trained in detecting fake cases generated by AI.

The way forward

Our study concludes that AI is here to stay, and so is its use in law. The challenge is not whether the legal profession should use AI, but how. Law schools have a critical opportunity, and an ethical duty, to prepare future practitioners for a world where technology and human judgment must work side by side.

Speed and convenience can never replace accuracy and integrity. As AI becomes a routine part of legal research, tomorrow’s lawyers must be trained not just to prompt – but to think.

The Conversation

The authors do not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and have disclosed no relevant affiliations beyond their academic appointment.

ref. AI in the courtroom: the dangers of using ChatGTP in legal practice in South Africa – https://theconversation.com/ai-in-the-courtroom-the-dangers-of-using-chatgtp-in-legal-practice-in-south-africa-267691

SETI’s ‘Noah’s Ark’ – a space historian explores how the advent of radio astronomy led to the USSR’s search for extraterrestrial life

Source: The Conversation – USA – By Gabriela Radulescu, Guggenheim Postdoctoral Fellow, Smithsonian Institution

The planetary radar, built in 1960 in Crimea, from which the Morse signal ‘MIR, Lenin, USSR’ was sent in November 1962. National Radio Astronomy Observatory Archive

As humans began to explore outer space in the latter half of the 20th century, radio waves proved a powerful tool. Scientists could send out radio waves to communicate with satellites, rockets and other spacecraft, and use radio telescopes to take in radio waves emitted by objects throughout the universe.

However, sometimes radio telescopes would pick up the artificial radio signals from telecommunications. This interference threatened sensitive astronomy observations, causing inaccurate data and even damaging equipment. While this interference frustrated scientists, it also sparked an idea.

During the Cold War, a new field emerged at the intersection of radio astronomy and radio communications. It put forward the idea that astronomers could search for radio communications from possibly existing extraterrestrial civilizations. Astronomy usually dealt with observing the universe’s natural phenomena. But this new field made the detection of technologically, or artificially produced radio waves, the object of a natural science.

This field has continued today and is now called the search for extraterrestrial intelligence, or SETI. SETI encompasses all that scientists do to search for intelligent life beyond Earth. It includes one of the original uses of radio telescopes: to study signals from across the galaxy in hopes of detecting intelligent messages.

When the idea behind SETI was first proposed and pursued in the 1960s, only two countries, the U.S. and the USSR, had the technical capability for it. As the only space powers at the time, they were the key actors affected by radio frequency interference.

As a historian of science, I’ve worked to make sense of what happened throughout the history of Soviet SETI during the space race by analyzing a range of primary sources. SETI captured the scientific imagination of many prominent Soviet astronomers in the 1960s and early 1970s.

Astronomers have not yet confirmed any detection of radio signals – or any other kinds of signs – from extraterrestrial civilizations. But many scientists are still searching, even as their bold ideas run into obstacles. Some evidence suggests humans might be the only intelligent life in the universe.

Soviet SETI: The golden age of radio astronomy

SETI is intertwined with the profound changes brought by radio astronomy. Up until the second part of the 20th century, scientists could see astronomical objects and phenomena only in optical or visible light. Optical light is the same kind of light that the human eye is sensitive to.

After World War II, scientists figured out that they could peacefully use radar antennas, developed for use in that war, to detect radio signals coming from objects out in the universe. Deciphering these signals allowed researchers to study astronomical objects in the universe. They learned, for example, about the most abundant element: hydrogen.

In the former Soviet Union, the prominent radio astronomy pioneer Iosif Samuilovich Shklovsky played a key role in detecting radio signals from hydrogen.

Scientists knew that every chemical element would absorb certain wavelengths of light and reflect others, and the light signals that an object absorbed or reflected could tell astronomers what element it was. Most hydrogen could not be observed directly in optical light, so astronomers didn’t spot it out in space until they started looking beyond the visible light spectrum.

Shklovsky figured out how to detect hydrogen with radio waves, which helped astronomers map the distribution and motion of hydrogen gas in and between galaxies.

Historians generally consider the year 1960 the start of the golden age of radio astronomy. After the detection of hydrogen, astronomers discovered previously unknown types of stars, such as pulsars and quasars. These phenomena offered scientists new insights into the nature of astrophysical phenomena and fundamental physics.

A journal cover in Russian
The Priroda issue in which Shklovsky’s article ‘Is Communication with Intelligent Beings of Other Planets Possible?’ was published.
Priroda/RAS

Shklovsky later grew fascinated with the possibility of using radio waves to contact other intelligent beings in the universe. In 1960, he published an article on this topic in one of the country’s most prestigious scientific journals.

Shklovsky’s article soon expanded into a widely popular book called “Universe, Life, Intelligence,” published in 1962. That same year, the USSR’s Academy of Sciences sent its first radio message in the direction of Venus from a radar in Crimea.

The experiment involved bouncing radio signals off the surface of Venus to transmit the following words using Morse code: Lenin, USSR and mir, which in Russian means both world and peace. Even though statistically increasing radio interference risk, this message was mainly symbolic. The Soviet Union wanted to depict its technological might and wasn’t expecting to communicate with extraterrestrials. Soviet SETI was thus not yet a real pursuit.

A man sitting at a desk, writing with a pen.
Iosif S. Shklovsky at a SETI conference in Soviet Russia in 1975.
NRAO/AUI/NSF

Starting an organized search

Shklovsky and the majority of other radio astronomers pursuing the search for extraterrestrial intelligence were all located in central Russia at the time. The USSR Academy of Sciences was also located there. But this group needed more formal measures to move their search from a few initiatives into a coordinated effort.

Due to concerns over unwanted public attention, the scientists organized a conference far from Moscow, at the Byurakan Astrophysical Observatory in the Soviet Republic of Armenia, in 1964. At this conference, researchers formed a group specifically dedicated to studying artificial radio signals from space. With this group, SETI became a top-down, state-led activity.

A journal cover reading 'CETI' in Cyrillic – which stands for SETI in English – in big letters, with a picture of a galaxy
A 1971 Conference Proceedings volume focused on SETI (CETI in Cyrillic) and was published in Russian.

With this validation, scientists could now theoretically look for artificial signals, potentially from an alien origin. However, any discussions about artificial radio signals were subject to strict government surveillance, given the fact that military satellites depended on them, too.

Soviet scientists faced several obstacles. For example, their own government’s secrecy made coordination difficult. The Cold War also set limits on developing SETI internationally. However, they had a green light to search and study peculiar signals they suspected had artificial origin.

International collaboration

Efforts to collaborate internationally on artificial signals culminated in 1971 with a symposium, again at Byurakan. There, about 50 scientists – the majority from the U.S. and the USSR, but also some from Czechoslovakia, Hungary, the U.K. and Canada – agreed to disagree on how to best conduct SETI.

Some in attendance compared this gathering to Noah’s Ark, because an almost equal number of prominent scientists from East and West of the Iron Curtain managed to meet that year. And the gathering took place in Armenia at the foot of Mount Ararat, located in neighboring Turkey. This mountain is where archaeologists believe Noah’s Ark may have beached.

After almost a week of discussion at Byurakan, the two geopolitical blocks designated an official SETI group. That group still exists today, and it still connects researchers all around the world who conduct SETI research. Given the secrecy around radio signals in space, this international SETI group marked a momentous diplomatic achievement at the height of the Cold War.

A black and white photo of a group of people gathered by a large hill, and a black and white photo of writing reading 'Pamir Expedition, Search for Single pulses from Extra-ter. civilizations'
Postcard with Soviet scientists conducting SETI experiments in the Pamir region of Tajikistan, with a note on the back to their U.S. correspondent.
NRAO/AUI/NSF

SETI started in the Soviet Union with a few strong Moscow-based initiatives. It continued through group events in Armenia – from the first state-level Soviet conference to the international one.

SETI is the first and only domain of astronomy to study artificial radio signals themselves. It indirectly addressed radio frequency interference during a time when these frequencies were highly unregulated.

Stakeholder countries eventually addressed their radio frequency interference issues with international agreements on radio frequency usage and allocation. An international committee approved a feasible and comprehensive radio frequency allocation plan for the first time in the 1970s. This plan has been revised and renewed ever since. Today, space scientists and astronomers use an internationally agreed upon plan to minimize this interference.

Remarkably, SETI began even before this allocation plan. SETI continues its rich legacy today by continuing to search for signals – and along the way discovering new astrophysical objects and phenomena.

The Conversation

Gabriela Radulescu has received funding from the Smithsonian National Air and Space Museum as a Guggenheim Postdoctoral Fellow (2024-2025), from the American Institute of Physics for a Grant-in-Aid, as well as from the Elsa-Neumann Scholarship and the Technical University of Berlin Coordinating Office for Women’s Advancement and Gender Equality for her doctoral research.

ref. SETI’s ‘Noah’s Ark’ – a space historian explores how the advent of radio astronomy led to the USSR’s search for extraterrestrial life – https://theconversation.com/setis-noahs-ark-a-space-historian-explores-how-the-advent-of-radio-astronomy-led-to-the-ussrs-search-for-extraterrestrial-life-262402

2 ways you can conserve the water used to make your food

Source: The Conversation – USA (2) – By Huma Tariq Malik, Ph.D. Student in Soil and Crop Sciences, Colorado State University

Irrigation equipment waters an alfalfa field in Kansas. AP Photo/Charlie Riedel

As the world’s climate warms and droughts and water shortages are becoming more common, farmers are struggling to produce enough food. Farmers continue to adapt, but there are ways for you to help, too.

For decades, farmers have sought to conserve water in agriculture, with a focus on improving irrigation efficiency. That has included decreasing the practice of flood irrigation, in which water flows through trenches between rows of plants. Instead, many farmers are adopting more precise methods of delivering water to plants’ roots, such as sprinklers and drip systems.

In recent years, policymakers, researchers and consumers have come to look more closely at opportunities to conserve water throughout the entire process of growing, shipping, selling and eating food. Working with colleagues, we have identified several key ways to reduce water used in agriculture – some of which directly involve farmers, but two of which everyone can follow, to help reduce how much water is used to grow the food they eat.

Some work for farmers

Farmers can match crops to local land, water and climate conditions to reduce stress on scarce resources and make food production more sustainable in the long run. That could include reducing the amount of alfalfa and other hay crops used to feed livestock, or swapping out wheat and sorghum and instead planting corn and potatoes.

The condition of the soil also matters. Many farmers have focused on short-term productivity, relying on fertilizers or frequent tillage to boost yields from one season to the next. But over time, those practices wear down the soil, making it less fertile and less able to hold water.

Soil is not just a surface to grow things on. It is a living system that can be built and fed or depleted. Practices such as planting cover crops in the off-season to protect the soil, reducing tillage, applying compost and rotating different types of crops can all help soil hold more water and support crops even during droughts.

A choice for consumers

Adapting on-farm practices addresses only part of the water conservation effort. While crops are grown in fields, they move through a vast network of processors, distributors, supermarkets and households before being eaten, wasted or lost. At each link in this chain, consumers’ choices determine how much agricultural water is ultimately saved.

People’s dietary preferences, in particular, play a major role in agricultural water use. Producing meat requires significantly more water than growing plant-based foods.

Per capita, Americans consume nearly three times the global average amount of meat each year.

While eliminating meat altogether is not everyone’s goal, even modest shifts in diet, whether reducing overall meat consumption or selecting proteins that use less water to produce, can ease the strain. Producing a pound of beef requires an estimated 1,800 gallons of water, compared with about 500 gallons for a pound of chicken.

Replacing all meat with the equivalent quantities of plant-based foods with comparable nutrition profiles could cut the average American’s food-related water use by nearly 30%. Even replacing a small amount of meat with plant-based foods or meats that require less water can make a difference.

While a single meal may seem inconsequential, if multiplied across millions of households these choices translate into meaningful water savings.

Discarded food and plant waste sits in a pile.
How much water did it take to grow all this discarded food?
Sarah Reingewirtz/MediaNews Group/Los Angeles Daily News via Getty Images

A second savings opportunity

Perhaps the simplest and most powerful step people can take to save water used in agriculture is to cut back on food waste.

In the United States, 22% of total water use is tied to producing food that ultimately goes uneaten.

In developing countries, losses often result from limited storage and transportation, but in high-income nations like the United States, most waste happens at the retail and household level. In the U.S., households alone account for nearly 50% of all food discarded nationwide.

This creates a major opportunity for everyone to contribute to water conservation. Understanding the water embedded in different foods can make people more mindful about what ends up in the trash.

And on top of feeling good about helping the environment, there’s a financial reward: Wasting less food also means saving the money spent on food that would have gone to waste.

The Conversation

Huma Tariq Malik receives funding from USDA.

Thomas Borch receives funding from NSF, USDA, and NOAA.

ref. 2 ways you can conserve the water used to make your food – https://theconversation.com/2-ways-you-can-conserve-the-water-used-to-make-your-food-267501

Oklahoma tried out a test to ‘woke-proof’ the classroom. It was short-lived, but could still leave a mark

Source: The Conversation – USA (2) – By Emery Petchauer, Visiting Professor, Teachers College, Columbia University

Oklahoma’s short-lived PragerU teacher assessment was one of the final projects under former Superintendent Ryan Walters, who resigned in September 2025. eyegelb/iStock/Getty Images Plus

Oklahoma has become a testing ground for reshaping public school curriculum to reflect conservative viewpoints, Make America Great Again priorities and a push for Christian nationalism in the classroom.

Oklahoma’s former state education Superintendent Ryan Walters oversaw several controversial education policies in recent years, including mandating in 2024 that all Oklahoma public teachers incorporate the Bible into their lesson plans.

Walters resigned from his position in September 2025 to lead Teacher Freedom Alliance, a conservative advocacy group that opposes teachers unions.

One unprecedented move Walters made was adopting a teacher assessment called The America-First Assessment, designed by PragerU, a conservative nonprofit media company. Walters said the purpose of this exam, which went live in August 2025, was to screen out “woke indoctrination.”

By authorizing this assessment, Walters signed off on a conservative and far-right political organization having a say in which prospective teachers from out of state receive their Oklahoma teaching licenses.

The exam was short-lived. Walters’ replacement, Lindel Fields, announced at the end of October 2025 that Oklahoma would no longer use this assessment. Fields also rescinded the Bible mandate for Oklahoma schools.

But other states could still adopt the exam, free of charge. The exam and its controversy offers a window into the current politicization of state education systems, this time with respect to the licensing of teachers.

As an education researcher, I have written about other teacher assessments and some of the issues surrounding them, such as screening out Black teachers.

Walter’s “anti-woke” teacher exam is a unique kind of experiment. The test was not made by a professional assessment company and does not legitimately assess professional knowledge related to the subjects teachers teach.

A white man with brown hair, a navy blazer and white shirt stands in front of an American flag and bows his head, alongside other people who stand near him.
Ryan Walters bows his head in prayer alongside the state’s Board of Education members in April 2023, during his time as Oklahoma’s education superintendent.
Sue Ogrocki/Associated Press

A politicized test for teachers

The America-First exam consists of 34 multiple-choice questions that ask about the U.S. Constitution, government, religious liberty, history and Supreme Court cases. One question asks, “What are the first three words of the Constitution?” Another question asks, “What does the Second Amendment protect?” Other questions inquire about gender and sex, with questions like, “What is the fundamental biological distinction between males and females?” and “Which chromosome pair determines biological sex in humans?”

Walters made the political purpose of the exam clear.

“We have to make sure that the teachers in our classrooms, as we’re recruiting these individuals, aren’t a bunch of woke, Marxist activists,” Walters said in August 2025.

Walters has also said the exam was designed to specifically root out liberal teacher applicants who might fill teacher vacancies in Oklahoma and bring progressive training on race and gender with them, or what Walters called “blue state indoctrination.”

When the test went live in August, it expanded to all teachers from other states trying to get a license to teach in Oklahoma.

An exam you cannot fail

The America-First Assessment is not like the typical licensure exams made by professional assessment companies. These other exams cover the specific subject matter teachers should know to do their job: math for math teachers, science for science teachers, and so on.

Instead of a subject-specific focus, the America-First Assessment is mostly aligned with President Donald Trump’s “America first” talking points, particularly through its focus on gender and sex.

The most striking aspect of the exam, however, is that it is impossible to fail. If you don’t know the first three words of the U.S. Constitution, you can guess answers until you get it right. In fact, the test will advance to the next question only after you register a correct answer. Everyone who finishes the test will get 100% correct.

As a result, as some observers have pointed out, the exam resembles a political ideology test and not a legitimate assessment of professional knowledge.

Unlike the SAT, which considers its content proprietary, legally protected information, many of the America-First Assessment questions are publicly available.

Further, unlike established exams such as the SAT and GRE, the America-First exam has no technical information about how it was designed or what the questions are supposed to measure. As a result, the exam resembles a “MAGA loyalty test,” according to American Federation of Teachers President Randi Weingarten.

A conservative media company expands into teacher assessment

The America-First Assessment’s unique format and political content reflect the priorities of PragerU, the conservative media company that created it.

Conservative radio host Dennis Prager founded PragerU in 2009. The company produces educational and entertainment videos rooted in conservative ideology.

PragerU’s more than 5,000 online videos include short segments such as “Make Men Masculine Again,” “How Many Radical Islam Sleepers are in the United States?” and “America Was Founded on Freedom Not Slavery.” Prominent far-right influencers including Ben Shapiro, Candace Owens and Charlie Kirk have appeared in videos.

PragerU’s primary YouTube page has more than 3.4 million subscribers.

Scholarly analysis of PragerU videos have found the content minimizes the impact of slavery and promotes misinformation on topics including climate change.

In its children’s video “Frederick Douglass: The Outspoken Abolitionist,” the fictionalized cartoon of Douglass warns children to “stay away from radicals” who want to change the American system rather than work within it. “Our system is wonderful, and our Constitution is a glorious liberty document. We just need to convince enough Americans to be true to it,” he concludes.

In 2021, the company launched PragerU Kids, an offshoot targeting school-age children and educators with lesson plans, worksheets and other learning materials tied to its videos. Some other states, including Florida, New Hampshire and Montana, have approved PragerU’s videos as curriculum for their public schools to consider using since 2023.

The company’s move into teacher assessments in 2025 expands its influence beyond curriculum into who can earn a teaching license.

A group of books are seen stacked together.
Copies of the Bible are displayed in August 2024 at the Bixby High School library in Bixby, Okla.
Joey Johnson/Associated Press

A possible strategy for other states

Both Walters and PragerU CEO Marissa Streit pitched the exam as an option for all “pro-America” states at its launch in August 2025. Some conservative policy analysts have also praised this strategy’s goals of ridding public schools of all “woke” teachers.

As a result, it is unlikely this is the last people will hear of PragerU or other private media companies trying to screen teachers.

The Conversation

Emery Petchauer does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

ref. Oklahoma tried out a test to ‘woke-proof’ the classroom. It was short-lived, but could still leave a mark – https://theconversation.com/oklahoma-tried-out-a-test-to-woke-proof-the-classroom-it-was-short-lived-but-could-still-leave-a-mark-266546

Singles’ Day is a $150B holiday in China. Here’s why I think ‘11/11’ will catch on in the US

Source: The Conversation – USA (2) – By Peter McGraw, Professor of Marketing and Psychology, University of Colorado Boulder

On Nov. 11 each year, a curious holiday takes over China. What began among Nanjing University students in the 1990s as a tongue-in-cheek counter to Valentine’s Day has exploded into the world’s largest shopping event: Singles’ Day.

The date, 11/11, was chosen because the four ones resemble “bare sticks,” Chinese slang for singles. Today, the holiday generates more than US$150 billion in annual sales, exceeding those on Black Friday and Amazon Prime Day combined.

As a bachelor, behavioral economist and business school professor, I study how single living is transforming consumer behavior and market dynamics. My work has convinced me that Singles’ Day, or something like it, could resonate far beyond Asia. Here’s why.

A profitable solo boom, starting in Asia

The unmarried will soon make up the majority in many countries, and this shift is already reshaping culture and commerce across Asia.

It’s not a coincidence that Singles’ Day emerged in China. The country’s one-child policy, in effect from 1980 to 2015, led many families to prefer sons – creating a gender imbalance that left millions of men without potential female partners. At the same time, rising education and career opportunities have given many women the independence to forgo traditional marriage altogether.

You can see a similar pattern across East Asia. In Japan, single-person households now outnumber those of married couples with children. In South Korea, one-person households reached nearly 36% in 2023, the highest share on record. Together, these shifts are fueling what Japanese call “ohitorisama,” or the “party of one,” and what Koreans describe as “honjok,” or “alone tribe,” cultures: movements that celebrate independence and self-reliance.

Businesses across Asia have seized the opportunity, catering to independent lifestyles with offerings such as single-seat karaoke booths and movie theaters designed for solo patrons. Singles’ Day is a prime example of companies capitalizing on this shift.

Each year, retailers across Asia embrace the occasion with themed promotions, presales and limited-edition product launches. Companies such as Xiaomi release exclusive smartphones, while Nike introduces new sneakers every Singles’ Day. Even airlines have joined in: Singapore’s Jetstar Asia once offered 111,111 discounted seats, positioning solo travel as an empowering experience.

Singles’ Day 2024 saw unprecedented interest – and sales – outside of China, CNBC noted.

Singles’ Day channels massive spending power – reframing singlehood as something to celebrate rather than lament – and shows how a retail event can feed a cultural shift. In the U.S. and across much of the rest of the world, meanwhile, businesses remain wed to an outdated assumption: that marriage is everyone’s destiny. It’s not.

Single in America

Right now, half of American adults are unmarried, and half of those singles aren’t seeking a relationship.

In 1960, only 10% of American adults would remain single for life. Today, some forecasts show that 25% of millennials, who are now between 29 and 44, and 33% of Gen Z who are 13 to 28, will never marry. While the average age of first marriage was just 21 in 1960, today it has risen to 29.

Through my Solo project – which includes a book, podcast and TED talk – I explore how widely single people’s goals vary, both in relationships and beyond.

By understanding singles’ diverse goals and lifestyles, American businesses can gain a competitive edge with targeted communication, innovative products and tailored services. Singles aren’t a monolith. My research identifies four main types:

  • “Somedays” aspire to find “the one” and settle down. They are the group businesses usually market to.

  • “Just Mays” share that goal but aren’t waiting around for it – they’re investing in homes, traveling solo and pursuing independent ambitions in the meantime.

  • “New Ways” reject the idea that traditional marriage is the default, experimenting with models such as “living apart together,” polyamory or platonic partnerships.

  • “No Ways” are opting out of the dating market entirely. Most do so not out of bitterness but because they have more important goals – or because they simply enjoy single life.

This diversity matters. “Somedays” may respond to dating apps and matchmaking services. “Just Mays” and “New Ways” gravitate toward experiences, hobbies and personal growth. “No Ways” are alienated by romance-centric messaging and instead embrace autonomy and community.

To explore how Singles’ Day might be received in North America, I surveyed nearly 400 U.S. singles ages 24 to 59. The most common ways they said they’d celebrate were by finding a date, treating themselves to a gift or practicing self-care.

American companies and the solo economy

In many industries, a 2% demographic shift ought to trigger an all-hands marketing meeting. So how can the decades-long rise of single living still go largely overlooked by most companies in the U.S.?

To be fair, there have been glimmers of recognition in recent years. For example, in 2021, Visible Wireless repositioned its “family plans” to “friends and family plans without the family drama.” In 2024, Norwegian Cruise Line introduced studio cabins for solo travelers, tackling the long-standing and dreaded “single supplement.” Similarly, IKEA, after offering a Valentine’s dinner only for couples in 2024, pivoted this year to an inclusive promotion: “Bring a loved one, a good friend, or the whole family.”

But those are the exceptions rather than the rule. What should U.S. brands do to appeal to this growing market? Here’s my advice:

  • Rethink assumptions about dating and belonging. Not all singles seek romance. Create meaningful nonromantic experiences that reflect solo lifestyles – singles-themed events, community nights or “bring-a-friend (or don’t)” offers.

  • Segment by goals, not just age. A 25-year-old solo traveler and a 60-year-old empty-nester may both respond to a message about independence.

  • Tailor offerings for people who live – and do things – alone. The “rightsizing” trend is already underway: smaller grocery packs, single-serve meal kits, compact appliances and studio-friendly furniture. Travel and entertainment can follow suit with solo pricing, seating and perks that don’t penalize independence.

I teach my business students to ask, “Is there a market?” and “Can we serve it profitably?” The answers here are obvious. Singles are everywhere. They’re dining alone, traveling solo, buying homes and spending billions. And yet they remain largely overlooked in a world built for two.

The rise of Singles’ Day in Asia shows what happens when businesses take singles seriously: consumer innovation, cultural relevance and record-breaking profits. I expect the U.S. will follow – whether reluctantly or enthusiastically. The only question in my mind is: When?

The Conversation

I have a book (“Solo: Building a Remarkable Life of Your Own”) and a podcast (“Solo – The Single Person’s Guide to a Remarkable Life”) that are relevant to this article.

ref. Singles’ Day is a $150B holiday in China. Here’s why I think ‘11/11’ will catch on in the US – https://theconversation.com/singles-day-is-a-150b-holiday-in-china-heres-why-i-think-11-11-will-catch-on-in-the-us-266566